Recent stories

We launched an 8-minute online survey to 700 Gen Z Americans aged 18-26. After collecting responses using the aytm platform, here’s what we found.

You don’t want to leave money on the table by undercharging, but you also don’t want to adversely impact demand by overcharging. Compare purchase intent and price sensitivity research methodologies.

Johnny Caldwell joins aytm as an accomplished research business strategist and insights thought leader with over 33 years of experience in market research and online panel.

Insights Portal from aytm empowers researchers to identify trends, patterns, and insights that may not be apparent when analyzing surveys in isolation by drawing connections between surveys.

At aytm, we're committed to empowering curious minds with the knowledge and skills needed to excel and create a more data-driven future. Elevate your consumer insights expertise with these valuable resources.

There are so many myths surrounding AI in business, market research, and consumer insights. Let’s dive in and attempt to separate fact from fiction.

Is brand loyalty only skin deep? We surveyed 1,000 consumers to measure brand loyalty and price sensitivity in the skincare, beauty, and grooming categories.

aytm was recently recognized by Michigan State University's Master of Science in Marketing Research (MSMR) program. This award recognizes contributions to the success of the program and the broader market research industry.

Tiffany Mullin went from manager to VP in two years' time, proving that she's a certified rockstar but also there's a HUGE opportunity for advancement at aytm.

To gain deeper insights into the world of sneaker enthusiasts and sneakerheads, we conducted a 3-minute online survey to 1,000 American shoppers. Get the details!