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Captivate your audience with better market segmentation

Market segmentation involves dividing a total addressable market into smaller consumer groups with similar needs, characteristics, or behaviors.

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Panels, sampling, and survey design: An introductory guide

When so much is riding on your data, getting high-quality survey results will be the difference between effective, accurate insights and untrustworthy noise.

Culture

Inside aytm: Meet Matt Mahan, Director of Research

Matt is the Director of Research here at aytm, and we were thrilled to have the opportunity to catch up with him to learn more about what he does both inside and outside of work.

Trends

Understanding the Pros & Cons of Online Research Panels

Where everyone is easily connected through the internet, it makes sense that research has long progressed from the days questionnaires to online surveys

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Best practices for conducting Gen Z research: How to engage youth audiences in surveys

Keeping youth audiences like Gen Z engaged while taking surveys can be a challenge for market researchers. See better results with these questionnaire design tips.

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10 critical factors that drastically affect your market research success

There are some key factors you need to consider before you launch a market research survey that could drastically impact the results of your research.

Culture

Inside aytm: Meet Missa Gray, Sr. Manager Client Success

Missa Gray is a Sr. Manager on one of our dedicated Client Success Teams here at aytm, and has been with the company for nearly five years!

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Basic manners for better survey engagement

As with most things in life, manners matter in surveys. A simple “please” and “thank you” can help improve the survey taking experience for your respondents.

Trends

3 common mistakes in market research and their significance to you

We've seen just about every possible slip-up in the research world—we want to help you avoid them! Here are some of the usual missteps to keep in mind.

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Panel survey or list survey: Which is right for your research?

Weigh the pros and cons of panel surveys vs. list surveys in this comprehensive guide that will help you determine which type of survey research is right for your goals.

Recent stories

Captivate your audience with better market segmentation

Panels, sampling, and survey design: An introductory guide

Inside aytm: Meet Matt Mahan, Director of Research

Understanding the Pros & Cons of Online Research Panels

Best practices for conducting Gen Z research: How to engage youth audiences in surveys

10 critical factors that drastically affect your market research success

Inside aytm: Meet Missa Gray, Sr. Manager Client Success

Basic manners for better survey engagement

3 common mistakes in market research and their significance to you

Panel survey or list survey: Which is right for your research?

Are you ready to reimagine your market research?