Ad Campaign of the Week: Volkswagen Ad Features Art from Blind Photographer

Ad Campaign of the Week: Volkswagen Ad Features Art from Blind Photographer

The new Volkswagen Arteon is like a work of art — at least that’s what the company wants to convey with a new ad campaign. The campaign features photographer Pete Eckert, who lost his sight nearly 30 years ago. Eckert created “light paintings” around the car to show off its beauty and unique look. So what do potential car buyers think about the campaign? We asked 1,000 respondents about their thoughts on the Volkswagen brand and then tested the impact of the ad.

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Healthy Snacks Survey: Affluent Consumers Looking for Healthy Options

Healthy Snacks Survey: Affluent Consumers Looking for Healthy Options

As consumers become more health conscious, various sectors of the food industry have had to make adjustments. One of the more recent sectors to make such an adjustment is the snack food industry. According to data from Nielsen, on-the-go produce and healthy snack foods are on the rise. And consumers may be looking for even more ways to get quick access to healthy items. So what do consumers think about this growing niche? We asked 1,000 respondents about their snack buying habits and their thoughts on healthy snack options.

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Ad Campaign of the Week: Coca-Cola Burger Ad Features Food Feuds

Ad Campaign of the Week: Coca-Cola Burger Ad Features Food Feuds

What kind of soda do you enjoy with a burger? According to a new ad campaign, the only correct answer is Coca-Cola. The ad is part of the company’s new “Food Feuds” campaign, which features people sharing all the different ways they like to enjoy popular foods like burgers and pizza, and then concluding that the only way to enjoy those foods is with an ice cold Coke. So how effective is the ad? We asked 1,000 respondents about their thoughts on the Coca-Cola brand and then tested the ad to see if it made any impact on those opinions.

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Cybersecurity Survey: Educated Consumers Likely to Spend on Security

Cybersecurity Survey: Educated Consumers Likely to Spend on Security

High profile hacking incidents in recent months have cybersecurity at the forefront of many people’s minds. But according to a recent Pew study, consumers might not be as knowledgeable about cybersecurity issues as they’d like to think. So just how concerned are consumers about cybersecurity? And what types of actions and purchases have they made to protect their own data? We asked 1,000 respondents about their thoughts on cybersecurity and what steps they’ve taken to protect themselves online.

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Ad Campaign of the Week: Tesla Fan-Made Ad Highlights Unique Features

Ad Campaign of the Week: Tesla Fan-Made Ad Highlights Unique Features

Tesla recently hosted a competition called “Project Loveday” where YouTube users could submit their own fan-made ads for the brand. The winner of the contest highlights several of the useful features of the Tesla model. And it could potentially impact the way people view Tesla and electric cars in general. So how many automobile owners appreciate this type of ad? We asked 1,000 respondents about their thoughts on Tesla and various car brands and then tested the ad to see if it made any impact on brand perceptions and buying habits.

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Fast Food Delivery Survey: Ride Sharing Customers Likely to Order

Fast Food Delivery Survey: Ride Sharing Customers Likely to Order

McDonald’s announced a partnership with UberEATS last week to provide delivery services to fast food customers. And less than a week later, Taco Bell partnered with rival ride sharing service Lyft to give passengers an easy way to go and pick up their food. So what do consumers think about the different fast food delivery options out there? And how might these recent announcements impact the brands involved? We asked 1,000 respondents about their thoughts on food delivery services and the potential of ordering fast food delivery more often.

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Ad Campaign of the Week: Pizza Hut Ad Stars Kristen Wiig as Everyone

Ad Campaign of the Week: Pizza Hut Ad Stars Kristen Wiig as Everyone

Everyone loves pizza. And that’s just who Kristen Wiig plays in a new Pizza Hut ad — everyone. The comedy star touts the importance of hot and fresh pizza that’s delivered quickly, while playing everyone from an auto mechanic to an awkward high school student. So just what does everyone think of this ad? We asked 1,000 respondents about their pizza buying habits and their thoughts on the Pizza Hut brand. Then we tested the ad to see if it made any impact on those opinions and buying habits.

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Nostalgic Purchases Survey: Consumers Prefer Established Brands

Nostalgic Purchases Survey: Consumers Prefer Established Brands

Nostalgia can be a powerful tool for marketing various types of products. According to research from NPD Group, there are several areas where nostalgic purchases are surging, ranging from fashion accessories to kids’ toys. So how many consumers can be swayed by nostalgia when it comes to making purchases? And what types of purchases are most likely to be impacted by that nostalgia? We asked 1,000 respondents about their buying habits and how they can be impacted by nostalgia.

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Ad Campaign of the Week: Heinz Chicago Dog Sauce Campaign Appeals to Ketchup Fans

Ad Campaign of the Week: Heinz Chicago Dog Sauce Campaign Appeals to Ketchup Fans

If you’re a ketchup fan, you probably don’t live in Chicago. The city is notorious for its Chicago style hot dogs, which do not include ketchup. And so many in the city are strongly against using ketchup at all. But a new campaign from Heinz is aiming to change that. The company created what it calls “Chicago Dog Sauce” and offered it to Chicagoans to put on their hot dogs. Spoiler alert: it’s ketchup. So what do viewers think of the ad and the campaign as a whole? We asked 1,000 respondents about their condiment buying habits and then tested the impact of the Heinz ad campaign.

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Early Back to School Shopping Survey: Early August Most Popular Time to Shop

Early Back to School Shopping Survey: Early August Most Popular Time to Shop

Back to school shopping in 2017 may be taking place earlier than it has in years past. According to data from Deloitte and a report from CNBC, consumers are starting their back to school shopping earlier than ever this year. So retailers may need to adjust their marketing and sales strategies to suit those early shoppers. How many back to school shoppers have already started their shopping or plan to do so in the near future? And what factors drive their buying decisions? We asked 1,000 respondents about their back to school shopping plans and how they might compare to past shoppers.

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Ad Campaign of the Week: American Greetings Ad Appeals to E-card Senders

Ad Campaign of the Week: American Greetings Ad Appeals to E-card Senders

The greeting card industry has taken a bit of a hit in recent years thanks to the ability to send e-cards and other quick messages online. And young people especially aren’t known for being apt to buy greeting cards for every occasion. But American Greetings is trying to change that with a series of ads focused on the message behind those cards. The latest ad features women struggling with infertility, including challenges like attending baby showers and events for others. But a nice card at the end of the ad drives home the message for the greeting card brand. So how many consumers might be impacted by this type of advertising? We asked 1,000 respondents about their greeting card buying habits and then tested the ad to see if it made any impact.

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Music Streaming Survey: About Half Open to Trying New Services

Music Streaming Survey: About Half Open to Trying New Services

It’s the year of music streaming, according to data from Nielsen. On-demand streaming services have been steadily gaining popularity every year. And there are more options available now than ever. So what are the most popular music streaming services out there? And how many people use those services regularly? We asked 1,000 respondents about their music streaming habits and what might impact their future decisions.

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How to write a great survey – AYTM Templates

How to write a great survey – AYTM Templates

Our team of researchers has crafted all-new, customizable, AYTM survey templates! They’re your plug-and-play solution for testing logos, ads, product concepts, and more. Templates are free of charge, and available to all members regardless of your subscription plan. Your templates are automatically available in your dashboard in a folder labeled “AYTM Survey Templates Library.”

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Ad Campaign of the Week: Latest Kia Hamster Ad Promotes Soul Turbo

Ad Campaign of the Week: Latest Kia Hamster Ad Promotes Soul Turbo

You’re probably already familiar with the Kia Hamsters. The computer generated driving animals have appeared in a number of Kia ads in recent years. And the latest in that line of commercials recently debuted, featuring a baby “turbo” hamster running through a hospital and eventually making its way to the new Kia Soul Turbo. So what do consumers think of this latest ad? We asked 1,000 respondents about their thoughts on Kia and other car brands and then tested the ad to see if it made any difference.

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Fidget Spinners Survey: Few Expect Trend to Continue Much Longer

Fidget Spinners Survey: Few Expect Trend to Continue Much Longer

If you’ve been around any young people in recent months, you’re probably familiar with fidget spinners. The spinning, propeller-like toy has exploded onto the scene recently. According to a report from Asbury Park Press, fidget spinners have led to increased sales for plenty of toy companies. But those companies are also worried about how long this trendy product might remain popular. So what do consumers think of fidget spinners? And what might the future look like for retailers that carry these items?

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Campaign of the Week: Budweiser Enlists Adam Driver to Reward Military Family

Campaign of the Week: Budweiser Enlists Adam Driver to Reward Military Family

A new video campaign from Budweiser aims to highlight the company’s commitment to supporting military veterans and their families just in time for the Fourth of July. For this campaign, Budweiser enlists the help of actor Adam Driver, who is a veteran himself, and also partners with charitable organization Folds of Honor. The video features Driver visiting a military family and awarding a scholarship to a daughter who has had to work very hard to afford school due to her father’s injuries from military service. So what do consumers think of this type of campaign? We asked 1,000 about their thoughts on the Budweiser brand and then tested the video to see if it made any impact.

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Pokémon Go Survey: Former Users Open to Playing Game Again

Pokémon Go Survey: Former Users Open to Playing Game Again

Pokémon Go, the augmented reality based mobile app that took the world by storm last year, is about to celebrate its one-year anniversary. Niantic announced a series of summer events to celebrate the app’s anniversary and promote some upcoming features. But although the game remains relatively popular, it hasn’t exactly retained the massive base of users that it attracted right after its initial release. So how many people still use the Pokémon Go app regularly? And how many might consider using it again if Niantic unveils some new interesting features? We asked 1,000 respondents about their thoughts on Pokémon Go and their mobile app downloading habits.

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Campaign of the Week: Delta Mural Looks to Appeal to Online Daters

Campaign of the Week: Delta Mural Looks to Appeal to Online Daters

In a new campaign that aims to appeal to young people and online daters, Delta looked to an unusual format — wall murals. The Brooklyn mural features images of exotic locales so people can take photos in front of them. It also includes the Delta logo and the thought “world travelers are more likely to be swiped right.” So what do consumers think about the Delta dating wall? And what might images of the promotion do for the brand’s image? We asked 1,000 respondents about their flying habits and then tested the campaign to see if it made any impact.

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Amazon Buys Whole Foods: Half of Consumers Open to Online Shopping

Amazon Buys Whole Foods: Half of Consumers Open to Online Shopping

Amazon made waves late last week when the ecommerce giant announced plans to purchase organic grocery chain Whole Foods. There are many different reasons why Amazon might want to purchase Whole Foods. And it’s safe to say that this acquisition could lead to some changes for the grocery industry as a whole. So what do consumers think about Amazon buying Whole Foods and about online grocery shopping and other alternative options? We asked 1,000 respondents about their thoughts on Amazon and Whole Foods and how the purchase might impact their grocery shopping habits.

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Ad Campaign of the Week: Nike Kevin Durant Ad Airs After NBA Finals

Ad Campaign of the Week: Nike Kevin Durant Ad Airs After NBA Finals

The NBA Finals captivated much of the sports world over the past week. And Nike was ready to capitalize on that with an ad campaign starring Kevin Durant. The ad, titled “Debate This,” features a lot of the criticism that Durant has faced throughout the early parts of his career, along with Durant constantly proving those critics wrong. So how much might this ad impact people’s buying habits? We asked 800 respondents about their opinions on Nike and other sporting goods brands. Then we tested the ad to see if it made any impact.

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Virtual Reality Survey: Most Buyers Plan to Support Favorite Brands

Virtual Reality Survey: Most Buyers Plan to Support Favorite Brands

It’s been a few years since the idea of virtual reality devices for individuals first came to the attention of consumers. And in that time, several companies have released their own versions of those VR devices. But not all of them have caught on with consumers like others, according to recent data from Nielsen. But there could be significant growth in the industry over the next few years. So how many consumers are interested in virtual reality? And what devices are likely to be the most popular? We asked 1,000 respondents about their thoughts on this growing tech trend.

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What’s the best possible package combination I can create? – Conjoint

What’s the best possible package combination I can create? – Conjoint

Need to figure out the best combination of features for your future product, service or package? Wouldn’t it be great if you could also figure out the best combo to offer to each cluster of your target audience—and figure out your audience clusters automatically? We’d like to announce one of our latest additions to our survey platform, the new drag-and-drop Conjoint question type.

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GRIT Report: Top innovators, and some revealing disagreements on research’s future

GRIT Report: Top innovators, and some revealing disagreements on research’s future

In the latest GreenBook Research Industry Trends (GRIT) report for Q1-Q2, we’re proud to report that we were again voted one of the top 50 innovators in the industry, up twelve places from last year!

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Ad Campaign of the Week: Bacardi Ad Emulates Instagram’s Boomerang

Ad Campaign of the Week: Bacardi Ad Emulates Instagram’s Boomerang

As temperatures increase, brands are coming out with more and more summer-themed ads. The latest ad campaign from liquor brand Bacardi features a summery town — but all the residents are trapped in what appear to be looping images, popularized by Instagram’s Boomerang. Once they add in some Bacardi, the people are able to break free and enjoy the summer. So what do consumers think of the ad? We asked 1,000 respondents about their liquor buying preferences and then tested the ad to see if it made any impact.

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Paris Agreement Survey: Americans Concerned About Economy, Environment

Paris Agreement Survey: Americans Concerned About Economy, Environment

The White House recently announced plans to pull out of the Paris Climate Accord, an agreement between 197 countries around the world to limit global warming. According to a study by the Yale Program on Climate Change Communication, the majority of Americans support the Paris Agreement and think the U.S. should continue to hold up its part of the bargain. But now that the President has already announced the U.S. will pull out of the agreement, have opinions changed? We asked 1,000 respondents about their thoughts on the Paris Agreement and its potential impact on the economy and the environment.

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