ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.
Kindle Unlimited Survey: Current Kindle Owners Interested in New Program

Kindle Unlimited Survey: Current Kindle Owners Interested in New Program

Amazon just announced a new program for Kindle owners that will allow them access to hundreds of thousands of books on their devices for about $10 per month. E-readers have gained popularity since the Kindle first launched, and many have been waiting for a program like this to emerge. How many will take advantage of Kindle Unlimited?

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Retirement Survey: More People Starting to Plan for Retirement

Retirement Survey: More People Starting to Plan for Retirement

Retirement savings are on the rise, according to some financial institutions. The recent economic downturn had taken its toll on some people’s retirement plans, but that could soon be changing. So how many current workers have already started planning for retirement? And have the numbers changed at all over the past couple of years?

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Facebook Buy Survey: Vast Majority Have Shopped Online

Facebook Buy Survey: Vast Majority Have Shopped Online

Facebook is in the process of testing a new feature that would let users purchase products from businesses directly on the site. Online shopping is already incredibly popular. And consumers use Facebook to connect with many of their favorite businesses anyway. But would shoppers be interested in the new Facebook Buy button?

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Customer Service Survey: More Than Half Would Consider Leaving After One Bad Experience

Customer Service Survey: More Than Half Would Consider Leaving After One Bad Experience

Comcast is currently in some hot water after a recording of one of its customer service calls leaked online. Customer service has always been considered important. But in the age of the internet, these interactions can very easily become public. So just how important is customer service? And what kind of impact can it have, both positive and negative?

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In-App Purchases Survey: Few Have Made Unintentional App Purchases

In-App Purchases Survey: Few Have Made Unintentional App Purchases

Amazon is currently facing some legal issues due to in-app purchases made through apps from the company’s app store. Mobile apps are becoming more and more popular, as are in-app purchases. People can make these purchases either from retailers that sell actual goods or for games and similar apps that require credits or other digital goods. The FTC has said that Amazon made it too easy for people to make these purchases without realizing or properly authorizing them. How big of an issue is this for mobile device owners?

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World Cup Survey: Matches Gained More Viewers Throughout Tournament

World Cup Survey: Matches Gained More Viewers Throughout Tournament

The 2014 FIFA World Cup ended with a championship game over the weekend. Team Germany won the ultimate prize as millions of fans from around the world tuned in and shared their thoughts on social media. The sporting event gained a lot of attention through the duration of the tournament. So just how many tuned in to see various matches this year? And how many participated in the social media bonanza surrounding the World Cup?

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Google Fiber Survey: Speedy Connections Considered Very Important

Google Fiber Survey: Speedy Connections Considered Very Important

Google announced earlier this month that it is expanding its Google Fiber program in the Kansas City metro area. Google Fiber delivers internet speeds that are 100 times faster than normal connections. While still not widely available in most areas, Google Fiber has certainly garnered a lot of interest. How many would like to have access to Google Fiber? And how important is speed when it comes to internet connections?

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Mobile Ads Survey: Click Rates Not Increasing Significantly

Mobile Ads Survey: Click Rates Not Increasing Significantly

Mobile advertising is a growing field. In fact, some expect mobile ads to surpass other, more traditional forms of advertising like print and radio within the year. How many people can mobile ads currently reach? And how much has that reach grown just within the last couple of years?

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Uber Survey: Nearly Half Interested in Transportation Apps

Uber Survey: Nearly Half Interested in Transportation Apps

Transportation app Uber recently decided to cut its rates by 20% in New York City to better compete with other transportation options like traditional taxis. The app specializes in connecting drivers with people looking for rides in a particular city. But many people have yet to try the service. Are people interested in using Uber or similar apps as they become available?

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Shopping Malls Survey: Shoppers Expect Decline to Continue

Shopping Malls Survey: Shoppers Expect Decline to Continue

Shopping malls have struggled during the recent economic downturn. Not a great number of them have actually closed their doors due to struggles, but some have been forced to downsize or change in other ways. And in the age of online shopping, a decline is likely to continue. What do Americans think about the future of shopping malls?

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Yahoo Screen Survey: New Season of Community Could Bring Viewers

Yahoo Screen Survey: New Season of Community Could Bring Viewers

Community, the offbeat comedy that has aired on NBC over the past five years, was cancelled before it got the chance at a sixth season. However, Yahoo decided to bring back the show to air online on its Yahoo Screen platform. Yahoo Screen isn’t currently the most popular outlet for online TV, but bringing in a show with an existing audience could have an impact. Would viewers subscribe to an online platform to continue watching their favorite TV shows?

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American Made Survey: Buying Local Products Increasingly Important

American Made Survey: Buying Local Products Increasingly Important

With the Fourth of July holiday taking place this week, Americans are feeling pretty patriotic. Buying American made products is one way to show that patriotism on an everyday basis. And companies have begun to promote the fact that their products are made in the US when applicable. How many American consumers prefer to buy American made products?

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Facebook Mood Study Survey: Not Many Upset About Social Experiment

Facebook Mood Study Survey: Not Many Upset About Social Experiment

Facebook has drawn some heavy criticism over a social experiment it performed back in 2012. The site arranged for certain people’s timelines to contain a higher than usual amount of negative posts and others to display more positive posts. Then it tracked whether that impacted the tone of even more posts. How many people are upset by this experiment? And do they agree with the results of the study?

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Vacations Survey: Mid-Summer a Popular Time for Travel

Vacations Survey: Mid-Summer a Popular Time for Travel

Summer is a popular time for vacations. But how much do we really know about people’s vacation habits? Some travelers just choose to spend a few days within their home state and others go abroad. Some travel with friends and family and others fly solo. What are the most popular destinations, times, and habits regarding travel in summer 2014?

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iWatch Survey: Potential Customers Interested in Apple Smart Watch

iWatch Survey: Potential Customers Interested in Apple Smart Watch

Rumors of an Apple smart watch continue to circulate. Whether or not it will actually be called iWatch, Apple’s jump into the smart watch market will definitely create a lot of buzz. How many consumers would be interested in owning a smart watch? And how many of them would specifically like to own an iWatch or Apple smart watch?

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Housing Recovery Survey: More Planning to Buy Homes in Next Few Years

Housing Recovery Survey: More Planning to Buy Homes in Next Few Years

The US housing market is reportedly on the mend, with home prices increasing by 11% in April. That’s a good sign, but there’s still progress to be made. And some people are still very pessimistic about the housing market and the economy in general. So how many are noticing some signs of recovery? And has the housing recovery progressed at all in the past year?

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Tipping Survey: Two Thirds Always Tip Restaurant Servers

Tipping Survey: Two Thirds Always Tip Restaurant Servers

A restaurant in Kentucky recently decided to do away with tipping. Instead of relying on customers to pay service charges to its employees, the restaurant simply pays servers 20% of their food sales or a higher hourly rate. So far, it seems the new system has helped improve employee morale, but tipping is still common practice at most restaurants. What do customers think about tipping?

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College Tuition Survey: Reimbursement Programs Can Impact Brand Perception

College Tuition Survey: Reimbursement Programs Can Impact Brand Perception

Starbucks just announced a new program to benefit its employees by providing free college tuition within select areas of study. Though not the first company to offer tuition reimbursement, the program has gained a lot of attention especially due to rising education costs. What do people think about tuition reimbursement plans and about the cost of college tuition in general?

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Fire Phone Survey: Consumers Unsure About Groundbreaking Features

Fire Phone Survey: Consumers Unsure About Groundbreaking Features

Amazon just announced the release of its highly anticipated smartphone, the Amazon Fire Phone. The phone has a variety of unique features, like holographic images that can appear to be 3D and hands-free scrolling. So what do consumers think about the Amazon brand and its new Fire Phone? What features are they most excited to see?

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Summer Travel Survey: Travel Numbers Increasing Slightly

Summer Travel Survey: Travel Numbers Increasing Slightly

It’s the time of year when many people around the country begin gearing up for summer vacations. Whether it’s just a weekend up north or a weeklong excursion, summer is a very popular time for travel. But prices can be a deterring factor for some potential travelers. How many plan on taking summer vacations this year compared with previous years? And is price a factor at all?

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Hashtags Survey: Some Users Less Likely to Read Posts With Hashtags

Hashtags Survey: Some Users Less Likely to Read Posts With Hashtags

In social media, hashtags are used to categorize certain posts and identify trending topics. They have been used for years on sites like Twitter, and have more recently been introduced on a wider array of platforms including social media giant Facebook. So just how popular are these hashtags? And are there any drawbacks to using them for increased visibility?

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Online Privacy Survey: Internet Users Don’t Want Personal Information Shared

Online Privacy Survey: Internet Users Don’t Want Personal Information Shared

Online privacy has been a hot topic for years, but particularly over the past year as some information about certain government surveillance programs has come to light. How many internet users are concerned about their privacy online? And do they expect that the sites they use will keep their personal information completely private?

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Restaurant Reservations Survey: Customers Open to Online Options

Restaurant Reservations Survey: Customers Open to Online Options

Travel deals site Priceline announced last week that it plans to purchase online restaurant reservations platform OpenTable. Online reservations have become somewhat more common over the past several years, but many restaurants still do not offer it as an option for customers. Just how popular have online reservations become? And how many even utilize restaurant reservations in general?

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World Cup Survey: About Half of Viewers Post on Social Media

World Cup Survey: About Half of Viewers Post on Social Media

The FIFA World Cup is an international soccer tournament that takes place every four years. This year, the tournament is taking place in Brazil and is already gaining a lot of buzz in sports circles and on social media. How many Americans are tuning in for World Cup coverage and how do they compare with fans of other sporting events?

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Online Banking Survey: Security a Major Concern For Users

Online Banking Survey: Security a Major Concern For Users

Online banking has become a fairly common practice for people around the country. It can make things like checking balances, transferring funds, and paying bills much more convenient. But it can also lead to concerns about online security. So how many people take part in online banking and do they take any extra precautions because of it?

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