ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.
Traffic Apps Survey: Consumers Value Multi-Purpose Apps

Traffic Apps Survey: Consumers Value Multi-Purpose Apps

With the growing popularity of mobile apps in a variety of industries, it should come as little to no surprise that mobile apps that monitor and alert users to traffic on the roads have broken into the mainstream. In fact, a recent report from Quartz found that about 1 in 10 drivers in Los Angeles currently use the popular traffic app Waze to avoid traffic jams in the city. And other metropolitan areas have seen increases in traffic app users as well. So just how popular are those mobile traffic apps? We asked 1,000 respondents on August 19-20 about the growing popularity of traffic apps.

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Single Serve Wine Survey: Consumers Not Concerned About Packaging

Single Serve Wine Survey: Consumers Not Concerned About Packaging

When you think about buying wine, your mind probably goes to either full sized bottles at grocery stores or single glasses at restaurants or bars. But a new wave of wine products is trying to mix those two concepts. According to Packaging Digest, single serve wine that’s sold in actual bottles or innovative packaging is gaining popularity, especially among millennials. The convenience of single serve packaging lends itself well to individual consumers or those who want to enjoy wine at special events. So how many consumers like the idea of single serve wine? We asked 1,000 respondents on August 18-19 about their thoughts on this growing sector of the wine industry.

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Meditation Survey: Practitioners Likely to Stick With It

Meditation Survey: Practitioners Likely to Stick With It

Meditation is becoming an increasingly popular method of unwinding and getting rid of stress. There are many different ways for people to go about meditating, but mobile apps and similar services like Headspace are becoming increasingly popular with connected consumers who want a simple way to clear their heads. In fact, meditation is one of several growing complementary health approaches in the U.S., according to the National Institutes of Health. So how many people have tried meditation? And how many are likely to utilize apps and services to help them meditate? We asked 1,000 respondents on August 17-18 about their thoughts on complementary and alternative health practices like meditation.

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Campaign of the Week: Gap #DoYou Campaign Highlights Individuality

Campaign of the Week: Gap #DoYou Campaign Highlights Individuality

The Gap is trying to differentiate its brand from the competition in the eyes of fall shoppers. The company’s new #DoYou campaign highlights individuality in Gap clothing and accessories using some popular fashion influencers. So how many clothing buyers like this type of messaging? And how might this campaign impact The Gap’s sales? We asked 1,000 consumers on August 15-16 about their opinions of various clothing brands. Then we tested one of The Gap’s latest ads to see if it made any impact.

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Niche Social Sites Survey: Users Interested in Food, Entertainment

Niche Social Sites Survey: Users Interested in Food, Entertainment

When you think about social media sites, your mind probably goes right to major players like Facebook and Twitter. Or you might consider some more trendy apps like Instagram and Snapchat. But all of those platforms are made to appeal to fairly wide audiences. And according to some reports like this one from Social Media Week, there’s actually a growing market for niche social sites like those aimed just at particular interest groups. So how many social media users are interest in those niche related sites? And how many have already used them? We asked 1,000 respondents on August 14-15 about their thoughts on niche social sites.

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Social Travel Survey: Instagram, Snapchat Users Likely to See Influence

Social Travel Survey: Instagram, Snapchat Users Likely to See Influence

Social media is having a huge impact on a variety of industries. But since so many people use social media to document their travels and adventures, it has the ability to have a particularly large impact on the travel industry. According to Emoderation, platforms like Instagram and Snapchat can have a particularly big impact on travelers and their social media followers. So how many people use social media to document their travels? And how many social media users let those posts impact their travel decisions? We asked 1,000 respondents on August 12-13 about their travel habits and what they think about the impact of social travel.

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Juice Bars Survey: Consumers More Likely to Make Juice at Home

Juice Bars Survey: Consumers More Likely to Make Juice at Home

With so many consumers becoming increasingly concerned with health and wellness, the juice bar industry appears to be thriving. According to QSR Magazine, a few growing trends like green juice and smoothies are having an impact on the industry, but the category as a whole isn’t growing as much as it may seem. So how many consumers regularly patronize these juice bars? We asked 1,000 respondents on August 10-12 what they think about juice and smoothie bars and if the industry is poised for more growth.

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Handmade Shopping Survey: Many Purchases Still Made In Person

Handmade Shopping Survey: Many Purchases Still Made In Person

Handmade shopping has grown in popularity in recent years thanks to the introduction of online marketplaces like Etsy, along with some consumers’ increasing desire to support independent businesses and entrepreneurs. In fact, as reported by Handshake, there’s actually a rising demand for handmade items in the gift industry as a whole. So how many consumers have taken part in handmade shopping? And what factors can impact those buying decisions? We asked 1,000 respondents on August 9-11 about their thoughts on the market for handmade products.

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Campaign of the Week: Walmart Snapchat Ads Promote Patriotism

Campaign of the Week: Walmart Snapchat Ads Promote Patriotism

Snapchat is becoming an increasingly attractive platform option for advertisers. And during the Olympics, some brands are taking the opportunity to spread messages of patriotism on the platform. One such brand is Walmart, which is using Snapchat ads to promote its renewed commitment to invest in American manufacturing. So just how might this new advertising format impact Walmart? We asked 1,000 respondents on August 11 about their shopping habits and then tested how the ad affected buying decisions.

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Virtual Currency Survey: Consumers Don’t See Security Benefits

Virtual Currency Survey: Consumers Don’t See Security Benefits

In recent years, some new systems of currency have surfaced. Notably, Bitcoin has emerged as a big name in the market of online currencies that aren’t tied to any official government entities. In fact, a recent report from CoinDesk suggests that there’s a growing variety of people using Bitcoin for various online exchanges and purchases. So how many people have used virtual currencies like Bitcoin and how many are likely to do so in the future? We asked 1,000 respondents on August 10 what they think about virtual currency systems and their potential uses.

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Gas Mileage Survey: Factor Getting More Important for Car Buyers

Gas Mileage Survey: Factor Getting More Important for Car Buyers

Concerns about the environment and travel costs along with technological advances throughout the automotive industry have led to regular increases in the gas mileage of vehicles. In fact, according to Green Car Reports, the average gas mileage of new cars in the US recently reached an all time high. So just how much do consumers care about gas mileage when it comes to making car purchases? We asked 1,000 respondents on August 8 about gas mileage and its impact on purchase decisions.

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Healthy Drinks Survey: Consumers Look for Low Calorie Drinks

Healthy Drinks Survey: Consumers Look for Low Calorie Drinks

Alcoholic beverages aren’t traditionally considered to be especially healthy. But as consumers become more concerned about the ingredients of their food, the companies that make beer, wine and cocktail ingredients have taken notice. Now, there are even studies, like this one from ScienceNordic, that suggest even beer isn’t as unhealthy as consumers had previously thought. So what do consumers think about alcoholic beverages that include some healthier ingredients? We asked 1,000 respondents on August 7 what they think about the options out there for healthy drinks.

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Sustainable Fashion Survey: Sustainability Can Contribute to Ethical Image

Sustainable Fashion Survey: Sustainability Can Contribute to Ethical Image

As consumers become more and more concerned with sustainability, environmental concerns are making an impact on many different industries. Even fashion and retail companies are starting to consider sustainability and other ethical manufacturing practices in order to appeal to consumers. In fact, fast fashion is one of the biggest polluting industries in the world, according to EcoWatch. Sustainable fashion brands are trying to combat that trend and provide some ethical retail alternatives. So what do consumers think about sustainable fashion? We asked about 900 respondents about their retail shopping habits and their thoughts on sustainable brands.

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Campaign of the Week: San Francisco’s Avocado Mural Serves as a Subtle Ad

Campaign of the Week: San Francisco’s Avocado Mural Serves as a Subtle Ad

Advertisements can take many different forms. You have print ads, video ads, outdoor ads and even ads that don’t really look like ads. One of those campaigns was recently launched in San Francisco by the California Avocado Commission. The ad appears as an outdoor mural depicting avocados in front of the San Francisco skyline. But although it was paid for by the California Avocado Commission, it doesn’t have any of the traditional markings of an advertisement. So how much of an impact can a non-traditional ad like this have? We asked over 900 consumers about their thoughts on avocados and then tested how the ad might impact their opinions.

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Back to School Technology Survey: Students Most Likely to Buy Tech

Back to School Technology Survey: Students Most Likely to Buy Tech

Back to school season is just around the corner, which means that back to school shopping season has already begun. According to Offers.com, back to school spending has increased in recent years. And a big part of that increase could be due to the rising popularity of certain tech devices that could be useful for students. So how many back to school shoppers are likely to purchase tech this year? And what factors go into making those back to school technology purchases? We asked 1,000 respondents their thoughts on back to school shopping and the growing back-to-school technology market.

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Mobile Travel Apps Survey: Deals, Research Among Top Motivators

Mobile Travel Apps Survey: Deals, Research Among Top Motivators

Mobile applications are becoming a big part of many different industries – including travel. Mobile travel apps can help consumers do everything from researching room rates to planning out routes. In fact, a recent study by TripAdvisor found that nearly half of travelers around the world use smartphones to plan or book their travels. So how many people have used mobile travel apps? And what types of functions do they look for in those apps? We asked 1,000 respondents about their thoughts on mobile apps and travel.

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Food Trucks Survey: Industry Mainly Made Up of Small Brands

Food Trucks Survey: Industry Mainly Made Up of Small Brands

Food trucks are becoming increasingly popular among consumers in markets around the country. From mobile coffee carts that drive around cities throughout the day to specialty trucks that set up shop at special events, more and more people are starting to realize the benefits of mobile restaurants. In fact, a recent report by Mobile-Cuisine.com shows that the food truck industry was worth about $1.2 billion as of 2015. So how many consumers have patronized food trucks at some point? And what do they think of buying food from mobile vehicles? We asked 1,000 consumers their thoughts on the booming food truck trend.

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Realistic Toys Survey: Consumers See Link Between Dolls and Body Image

Realistic Toys Survey: Consumers See Link Between Dolls and Body Image

In the world of kids’ toys, there is perhaps no bigger name than Barbie. But the brand, owned by toy company Mattel, experienced declining sales recently as consumers started to realize the unrealistic expectations the dolls were setting for young girls, according to Medical Daily. In the last couple of years, several toy brands, including Barbie, have come out with more realistic toys and dolls that have proportions and body types that are more healthy examples for kids. Do consumers think there’s a link between kids’ toys and body image issues? We asked 1,000 respondents their thoughts on body image and realistic dolls.

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Campaign of the Week: Visa Olympics Ad Celebrates 30 Years of Olympic Sponsorship

Campaign of the Week: Visa Olympics Ad Celebrates 30 Years of Olympic Sponsorship

The 2016 Rio Olympics are just around the corner. And Visa is one of the major sponsors of the event, as it has been for the past 30 years. Over the years, the Olympic Games have provided a wealth of advertising opportunities for brands in many different industries. Can even a simple connection to the Olympics help a brand’s image? We asked 1,000 respondents about their connections to the Visa brand and then tested one of the company’s 2016 Olympics ads to see if it made any difference among consumers.

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Consumer Drones Survey: Aviation Enthusiasts Likely Interested

Consumer Drones Survey: Aviation Enthusiasts Likely Interested

Consumer drones are still seen by many as sort of futuristic. But the Consumer Electronics Association estimates that drones, or unmanned aircraft systems (UAS), could reach 1 million flights per day in the U.S. within the next 20 years. Currently, there are a few different reasons why consumers might be interested in drones. But regulatory agencies still might need to do some work to catch up to the growing popularity. So how many consumers are interested in having their own drones? And what might convince them to make those purchases? We asked 1,000 respondents their thoughts on consumer drones and the growing market for that technology.

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In-Car WiFi Survey: About Half of Car Buyers Interested in Feature

In-Car WiFi Survey: About Half of Car Buyers Interested in Feature

Over the last couple of years, the technology used in cars has changed drastically. Some vehicle models now even come with in-car WiFi so that drivers and passengers can stay connected while in transit. This Strategy& study suggests that the market for connected car technology, including wireless internet access, is in a state of flux. But that could mean that even more consumers may be interested in in-car WiFi and similar features going forward. We asked 1,000 respondents their thoughts on in-car WiFi and how many would be willing to pay for it in the coming years.

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Craft Beer Survey: Large Brands Still Popular With Craft Beer Drinkers

Craft Beer Survey: Large Brands Still Popular With Craft Beer Drinkers

Over the last few years, craft beer has grown from a tiny niche of the beer industry to a hugely popular trend. Officially defined as a beer made by a traditional brewing process by a small brewery that produces six million barrels of beer or less annually, craft beer now makes up nearly 13% of overall beer sales, according to Brewers Association data. And even beers that don’t fall into that official definition could benefit from the craft beer boom. So how many consumers enjoy craft beer? And could their perceptions about craft beer also have an impact on larger beer brands? We asked 1,000 respondents what brands and characteristics they associate with craft beer.

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DIY Mindset Survey: Video Named Popular Source for Inspiration

DIY Mindset Survey: Video Named Popular Source for Inspiration

Whether it’s because of the savings potential or just an outlet for creativity, more and more people are gaining interest in do-it-yourself projects and content. From Pinterest to entire television networks, there’s plenty of sources for DIY inspiration out there. And consumers seem to be taking notice. Marketing agency Venveo has put together a profile of the “DIY consumer.” So how many consider themselves to be interested in DIY content or projects? We asked 1,000 respondents about their thoughts on those projects and about what drives them to DIY.

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Campaign of the Week: Coca-Cola Ad Shares Message of Unity

Campaign of the Week: Coca-Cola Ad Shares Message of Unity

Coca-Cola recently released a simple ad campaign intended to help ease rising tensions in the U.S. The ad reads, “We live as many. We stand as one.” Then it includes the iconic Coca-Cola logo in the bottom corner. This isn’t the first example of brands using advertising to get involved in social issues. But what do consumers think about this type of ad? We asked 1,000 respondents their thoughts about the brand and then tested the ad to see if it might actually have a positive impact.

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Augmented Reality Survey: Pokemon Go Providing Boost to Industry

Augmented Reality Survey: Pokemon Go Providing Boost to Industry

Augmented reality is a new form of technology that’s been gaining interest within the tech community for years. But until recently, there wasn’t an app or program that used it and managed to gain mass popularity with consumers. But Pokemon Go, the hugely popular app that lets people collect Pokemon in the world around them, has changed all that. In fact, a report from Digi-Capital suggests that augmented reality and virtual reality are poised to hit $150 billion by 2020. So how many consumers are interested in this technology? We asked 1,000 respondents if they’ve used it and gauged their level of interest for future use.

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