ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.
Loyalty Programs Survey: Consumers Want Value Over Price

Loyalty Programs Survey: Consumers Want Value Over Price

Loyalty programs are more popular than ever. According to a report from COLLOQUY, more than half of consumers have signed up for new loyalty programs within the past year. And there are even some new styles of loyalty programs, like those that utilize mobile apps, that are grabbing customers’ attention. So how many currently belong to loyalty programs for various businesses? And what types of programs are most important? We asked 1,000 respondents about their thoughts on loyalty programs and how those programs might impact their buying habits.

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Ad Campaign of the Week: Pass the Heinz Brings Mad Men Ad to Life

Ad Campaign of the Week: Pass the Heinz Brings Mad Men Ad to Life

If you were a fan of the popular show Mad Men, then you may be familiar with a fictional ad campaign pitched by Don Draper for Heinz. The campaign “Pass the Heinz” consisted of a series of print ads with large photos of food that didn’t include any ketchup or other condiments and a simple statement: “Pass the Heinz.” And now, Heinz is bringing that fake campaign into the real world. The popular condiment company began running the ads recently with that same simplicity. So how well might they fare with today’s consumers? We asked 1,000 respondents about their buying habits and then tested the ads to see what kind of impact they might have.

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Restaurant Loyalty Programs Survey: Young Customers Most Likely to Sign Up

Restaurant Loyalty Programs Survey: Young Customers Most Likely to Sign Up

Customer loyalty can be a major factor in the success of restaurants. And loyalty programs can make a big difference for those restaurants. According to an infographic from Toast, loyalty programs can encourage visitor frequency and the amount of money customers spend when they go to restaurants. So how many consumers have already signed up for restaurant loyalty programs? And how many are likely to do so in the future? We asked 1,000 respondents about their thoughts on customer loyalty in the restaurant industry.

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Retail Loyalty Programs Survey: Retail Stores Most Likely to Attract Loyal Customers

Retail Loyalty Programs Survey: Retail Stores Most Likely to Attract Loyal Customers

Retail businesses can certainly make use of loyalty programs to reward customers and incentivize repeat purchases. According to The Balance, customers that are part of retail loyalty programs are likely to recommend those companies to their friends and potentially help out their favorite businesses in other ways. So how many consumers see value in these types of programs? And what retail stores do the best job of attracting shoppers to their loyalty programs? We asked 1,000 respondents about their thoughts on retail loyalty programs.

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Travel Loyalty Programs Survey: Tech Savvy Consumers Likely to Sign Up

Travel Loyalty Programs Survey: Tech Savvy Consumers Likely to Sign Up

The vast majority of travelers said that they’ve been satisfied with their travel experiences over the past year, according to statistics from Airlines For America. And that means that there could be even more opportunities for airlines and other travel businesses to capitalize on customer loyalty programs. So how many consumers are interested in signing up for travel loyalty cards or memberships? And how many already belong to these types of programs? We asked 1,000 respondents about their thoughts on loyalty programs and specifically those within the travel industry.

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Healthy Living Survey: Majority of Consumers Likely to Purchase Health Goods

Healthy Living Survey: Majority of Consumers Likely to Purchase Health Goods

Healthy living has been a growing trend for years. And now there are even more industries seeing the effects of people’s interest in health food and other health related products. According to a recent report from NPR, about three quarters of Americans say that they eat healthy, though the evidence doesn’t indicate that those numbers are really accurate. And there’s even more that goes into healthy living than diet. Fitness purchases, memberships and even tech gadgets can help consumers stay healthy. But how many consumers really take advantage of all the options out there? We asked 1,000 respondents about their health habits and purchasing behaviors.

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Ad Campaign of the Week: Burger King Fire Ads Call Attention to Flame Grilling

Ad Campaign of the Week: Burger King Fire Ads Call Attention to Flame Grilling

Burger King flame grills all of its burgers. But while that might make for delicious menu items, it can also cause some problems. In fact, researchers found that Burger King restaurants have experienced more fires over the years than any other fast food restaurant. So the restaurant and its ad agency actually decided to use those fires in a new series of ads. The ads feature photos of Burger King restaurants on fire, with “Flame Grilled Since 1954” on each one. So how might consumers react to this concept? We asked 1,000 respondents about their fast food eating habits and then tested one of the ads to see if it made any difference.

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Health Apps Survey: Consumers Want Apps to Save Them Time

Health Apps Survey: Consumers Want Apps to Save Them Time

Health apps and other tech purchases are getting more popular among consumers. More than half of smartphone owners have downloaded health or fitness related apps onto their devices, according to a study from NYU’s Langone Medical Center. And apps aren’t the only type of health related tech purchases that consumers can make. There are also wearables and plenty of other high-tech devices that can help people get fit and track their progress. So how many consumers have made health related tech or app purchases recently? And how many are likely to do so going forward? We asked 1,000 respondents about their thoughts on health apps and other health related purchases.

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Fitness Purchases Survey: Half Likely to Make Purchases This Year

Fitness Purchases Survey: Half Likely to Make Purchases This Year

American consumers are becoming increasingly concerned with fitness. And that can lead them to make a plethora of different purchases ranging from gym memberships and classes to workout gear and other equipment. According to a report from IBISWorld, gym memberships and fitness related purchases are likely to gain even more popularity as disposable income increases. So how many expect to make fitness purchases in the coming year? And what brands are most likely to benefit from this growing trend? We asked 1,000 respondents about their buying habits and their thoughts on different types of fitness purchases.

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Health Food Survey: Few Brands Stand Out With Consumers

Health Food Survey: Few Brands Stand Out With Consumers

According to a study from Nielsen, consumers around the world are becoming more mindful of the foods they purchase, putting a specific emphasis on clean eating. That means there’s increased opportunity for health food brands to market their products to consumers. But just how many shoppers put an extra emphasis on healthy food items? And what are some of the top brands in this space? We asked 1,000 respondents about their thoughts on health food shopping and the different options that are available.

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Subscription Boxes Survey: Young Consumers Likely to Be Early Adopters

Subscription Boxes Survey: Young Consumers Likely to Be Early Adopters

Interest in subscription boxes is growing, according to data from Google Trends. The subscription commerce market is made up of companies in niches like fashion, food and beauty supplies that send a selection of products to subscribers each month or week. And the methods that subscription companies can use to effectively target potential customers vary depending on those interest areas. So how many consumers have used subscription services? And how many are likely to do so in the future? We asked 1,000 respondents about their thoughts on this growing market.

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Ad Campaign of the Week: Moe’s Southwest Grill Destroys a Microwave

Ad Campaign of the Week: Moe’s Southwest Grill Destroys a Microwave

Some quick service restaurants use microwaves and freezers. But Moe’s Southwest Grill wants you to know that it doesn’t. In a unique new ad, the company actually drops a microwave from a helicopter, and then blows up a freezer. This is all to show that the restaurant only uses fresh ingredients and methods in making their menu items. So how many consumers does this message resonate with? We asked 1,000 respondents about their quick service restaurant preferences and then tested the ad to see if it made any impact.

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Beauty Subscriptions Survey: Social Consumers Likely to Sign Up

Beauty Subscriptions Survey: Social Consumers Likely to Sign Up

The beauty industry has served as a sort of catalyst for a whole new way for consumers to buy products, according to a report from Fast Company. Subscription boxes like Birchbox have captured the attention of customers and spurred businesses in other industries to start their own subscription services as well. So how many consumers have subscribed to health and beauty boxes already? And how many are likely to do so going forward? We asked 1,000 consumers about their thoughts on beauty subscriptions and the growing subscription commerce market.

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Food Subscriptions Survey: Buyers Interested in Practical Purchases

Food Subscriptions Survey: Buyers Interested in Practical Purchases

These days, you can get a subscription for just about anything. You can sign up for services that send you anything from makeup to video games each month or quarter. And according to an infographic from Shorr, many of the top subscription boxes in today’s market include food or drink items. So how many consumers currently have their own food subscriptions? And how many are likely to sign up for such services in the future? We asked 1,000 respondents about their thoughts on subscription boxes, specifically those that include food and drink items.

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Apparel Subscriptions Survey: Young Professionals Most Likely to Subscribe

Apparel Subscriptions Survey: Young Professionals Most Likely to Subscribe

Subscription commerce is a growing market consisting of services that send certain products to customers periodically instead of having them go out of their way to shop for those products. According to CrateJoy, fashion is one of the fastest growing sections of the subscription box market. So customers can sign up for apparel subscriptions that send clothing and accessories each month or every few months. But how many consumers already subscribe to these services? And how many are likely to do so in the future? We asked 1,000 respondents about their thoughts on subscription boxes, and specifically those in the fashion industry.

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Sharing Economy Survey: Half of Consumers Likely to Support Sharing Businesses

Sharing Economy Survey: Half of Consumers Likely to Support Sharing Businesses

The sharing economy is a concept that has emerged in the last several years, and has had an impact on a number of different industries. And according to data from Statista, the sharing economy is projected to continue growing for the foreseeable future. The sharing economy can encompass everything from home sharing to ecommerce marketplace purchases. So how many consumers have participated in the growing sharing economy already? And how many are likely to do so in the future? We asked 1,000 respondents about this increasingly relevant concept.

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Ad Campaign of the Week: Subaru Ad Calls Attention to Reliability

Ad Campaign of the Week: Subaru Ad Calls Attention to Reliability

Subaru wants you to know that its vehicles can be dependable for a really long time. That’s the point behind a new video ad that depicts a young child who seems to be packing up to leave home. As he loads all of his belongings in a Subaru, the ad then shows that the boy is actually grown and leaving home, but in that same Subaru. So how does this ad actually come across to consumers? We asked 1,000 respondents about their thoughts on different automotive brands and then tested the Subaru ad to see if it made any impact on potential buyers.

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Home Sharing Survey: Users Likely to Be Active Young Professionals

Home Sharing Survey: Users Likely to Be Active Young Professionals

Today’s travelers have endless options when choosing accommodations. Home sharing services like Airbnb and HomeAway have even made it possible for people to share their homes with other travelers. In fact, a report from eMarketer estimates that there were about 10.3 million users of home sharing services like Airbnb in 2015, with those services projected to grow even more. So how many consumers are likely to use these home sharing services going forward? And what are the factors that are most likely to attract new customers? We asked 1,000 respondents about their thoughts on this growing sector of the sharing economy.

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Ride Sharing Survey: Customers Most Concerned With Convenience

Ride Sharing Survey: Customers Most Concerned With Convenience

One of the biggest sectors of the growing sharing economy is the concept of ride sharing. Apps like Uber and Lyft have gained significant popularity in just a short amount of time. And they are likely to continue that growth even more. According to a report from RideshareApps.com, 2017 may just be the year that ride sharing services like Uber and Lyft overtake the taxi industry. So how many consumers have already used ride sharing services? And how many are likely to continue doing so in the future?

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Sharing Marketplaces Survey: Buyers Most Concerned About Price of Goods

Sharing Marketplaces Survey: Buyers Most Concerned About Price of Goods

According to data from the Pew Research Center, more than half of consumers have used some type of shared or on-demand service. And while it might not be what most consumers immediately think of when the sharing economy is brought up, marketplace sites like eBay, Amazon and Etsy where users can sell their own handmade or secondhand goods to others is a major part of this growing concept. So how many consumers have made purchases from these sites and how many plan to do so in the future? We asked 1,000 respondents about their thoughts on sharing purchases and ecommerce sites?

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St. Patrick’s Day Survey: Mobile Marketing Could Help Holiday Promotions

St. Patrick’s Day Survey: Mobile Marketing Could Help Holiday Promotions

St. Patrick’s Day is just around the corner. And that could mean big things for certain businesses. According to an infographic from Forbes, Statista and the National Retail Federation, St. Patrick’s Day has actually become a pretty big holiday for businesses like bars, restaurants and retail stores. So how many consumers plan to go out or make purchases for the holiday this year? And what types of consumers are most likely to do so? We asked 1,000 respondents about their plans for the upcoming holiday and their thoughts on different festive promotions.

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Campaign of the Week: Spotify Ads Call Attention to Unique Playlists

Campaign of the Week: Spotify Ads Call Attention to Unique Playlists

Spotify is already a big name in the music streaming industry. But the brand is aiming to increase its base of users even more with a series of funny ads that call attention to some of the unique playlists that people create on the platform. With titles like “I don’t know how to make a playlist,” the ads offer comical insights into the experience of using Spotify. So how do consumers view the ads? We asked 1,000 respondents about their use of music streaming services and then tested the Spotify ads to see what kind of impact they might have.

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St. Patrick’s Day Dining Survey: Local Bars Likely to Be Most Popular

St. Patrick’s Day Dining Survey: Local Bars Likely to Be Most Popular

St. Patrick’s Day can be a major holiday for bars and restaurants around the country. According to a study from WalletHub, St. Patrick’s Day leads to a spike in sales for Guinness, cabbage and other festive food and drink items. And many businesses host special events or other promotions in honor of the holiday. So how many consumers are likely to patronize these businesses this year? We asked 1,000 respondents about their plans for St. Patrick’s Day in 2017 and what businesses they’re likely to support.

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St. Patrick’s Day Shopping Survey: Holiday Promotions Likely to Impact Shoppers

St. Patrick’s Day Shopping Survey: Holiday Promotions Likely to Impact Shoppers

You might think that St. Patrick’s Day is just a day for wearing green or attending a local parade. But it can actually be a big opportunity for businesses. According to data from Fundivo, Americans spend billions of dollars on St. Patrick’s Day. So how many are likely to purchase products related to the holiday this year? And what are the most popular types of products and brands? We asked 1,000 respondents about their plans for St. Patrick’s Day in 2017 and about what purchases they’re likely to make.

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Smart Products Survey: Consumers Swayed by Convenient Features

Smart Products Survey: Consumers Swayed by Convenient Features

Today’s products are getting smarter. There are a number of different categories that now label products as “smart” when they’re connected to the internet or use other high-tech features. And this may be able to make a difference in several industries. For instance, more than half of the TVs currently being sold are smart TVs, according to a report from Twice. But there are other growing areas of the market for smart products as well. So how many consumers see a benefit in purchasing smart products? We asked 1,000 respondents about their thoughts on various product offerings in this high-tech sector.

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