ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.
McDonald’s Menu Survey: Fast Food Customers Appreciate Variety

McDonald’s Menu Survey: Fast Food Customers Appreciate Variety

McDonald’s is testing out a new menu that includes fewer items. The fast food chain is trying to simplify the menu and ordering process for its customers. But some are worried that this move will eliminate their favorite items or ability to choose from a big variety of options. So what to people think about the new simplified McDonald’s menu? And how might it impact fast food customers?

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Gluten Free Survey: Few Actually Have to Cut Out Gluten

Gluten Free Survey: Few Actually Have to Cut Out Gluten

Gluten-free foods have become more prominent over the last several years. This is due in part to the number of people discovering adverse effects when they eat food containing the ingredient. But some just feel that gluten-free foods offer more healthy or high-quality options. So just how many people have started eating gluten free? And why have the chosen to do so?

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Re-Gifting Survey: About Half Are Likely to Be Offended by Re-Gifting

Re-Gifting Survey: About Half Are Likely to Be Offended by Re-Gifting

Re-gifting is when a person takes a gift they have received and then gives it to someone else instead of using it themselves. It has become more and more prominent through the years. But some people are still likely to get offended if they find out that someone re-gifted one of their gifts. So what do people think about the concept of re-gifting? And how many have actually done it?

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Ugly Sweaters Survey: Most Sweaters Go Through Multiple Owners

Ugly Sweaters Survey: Most Sweaters Go Through Multiple Owners

Ugly sweaters have become an integral part of holiday festivities over the past several years. What was once just a festive tradition for some older relatives and thrift store regulars has now spawned a host of parties and even its own holiday. Ugly Christmas sweaters are even sold at large retailers like Target and WalMart. So how many people have taken part in the ugly sweater tradition during the holidays?

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Uber Survey: Awareness Growing More Quickly Than Users

Uber Survey: Awareness Growing More Quickly Than Users

Transportation company Uber has been making a lot of headlines lately, both for some controversial comments and policies and for an increase in users. But has the negative press impacted people’s opinions on the company? How have views changed over Uber’s whirlwind last few months?

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Instagram Locations Survey: Vacation Destinations Most Popular

Instagram Locations Survey: Vacation Destinations Most Popular

Earlier this month, Instagram released a list of the most popular locations where people tagged their photos on the platform throughout the year. Topping the list was Disneyland, followed by Times Square and a host of sports and entertainment venues. So just how many Instagram users actually tag their locations in the photos they post? And how might these Instagram locations impact user behavior?

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Amazon Offers Survey: Majority Interested in Negotiating for Lower Prices

Amazon Offers Survey: Majority Interested in Negotiating for Lower Prices

Amazon is debuting a new feature that will allow shoppers to bargain with sellers for lower prices. The platform has already been known for offering pretty low prices for certain items, but this new system could leave some wiggle room for both shoppers and sellers. What do people think about Amazon’s new “make an offer” feature?

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Phablets Survey: More Likely to Buy Large Phones in the Future

Phablets Survey: More Likely to Buy Large Phones in the Future

This year, more consumers than ever bought smartphones. And a big portion of those consumers bought phones that are larger than traditional smartphones. These phones, sometimes called Phablets, grew in popularity this year due in part to the release of the iPhone 6 Plus. So what do people think about these phablets? And are people likely to continue buying them in the future?

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Holiday Advertising Survey: Nearly Half Have Bought Products Because of Holiday Ads

Holiday Advertising Survey: Nearly Half Have Bought Products Because of Holiday Ads

It’s the time of year when a good portion of advertisements are focused on the holiday season. Holiday themed ads can help promote sales, give customers gift ideas, and just increase brand awareness in general. So what do consumers think about the power of holiday advertising? And just how much of it have they noticed this year?

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Google for Kids Survey: Most Parents Interested in New Offerings

Google for Kids Survey: Most Parents Interested in New Offerings

Google is working on developing a new version of some of its products. The new versions are intended for kids ages 12 and under. They will give kids a safe and appropriate way to search, use the Google Chrome browser, and even watch videos on YouTube. So how many parents are interested in having these Google for Kids products for their children?

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Captchas Survey: Users Prefer Checkbox Method

Captchas Survey: Users Prefer Checkbox Method

Google is doing away with its use of Captchas, or blurry text fields, to distinguish human users from robots. The search giant has found that captchas no longer deter robots like they used to. So now it is using a new strategy instead. But what do users think about captchas? And might they be more in favor of a newer method?

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Cookie Survey: People Buy More Cookies Over the Holidays

Cookie Survey: People Buy More Cookies Over the Holidays

Today is National Cookie Day. It’s also the holiday season, a time when many people tend to bake themed desserts and serve cookies at family gatherings. As one of the most loved desserts, cookies come in so many different forms and from so many different brands. So what are the most popular brands? And how often do people typically buy them?

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Shopping Holidays Survey: Cyber Monday Shoppers Most Satisfied With Deals

Shopping Holidays Survey: Cyber Monday Shoppers Most Satisfied With Deals

This past weekend, people around the country celebrated a few different shopping related “holidays,” such as Black Friday, Cyber Monday and Small Business Saturday. Many people even consider these days to be the official start to the holiday season. So how many people participated in these shopping holidays this year? And are they likely to do so in the future?

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Shopping Apps Survey: Mobile Shoppers Increasing Significantly

Shopping Apps Survey: Mobile Shoppers Increasing Significantly

Shopping methods have changed over the past several years. People went from mainly shopping in stores to shopping online. And now they’re shifting over to shopping on their mobile devices. Mobile apps are certainly part of that equation. So how many people currently use shopping apps? And how much have they grown in recent years?

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Cyber Monday Survey: Online Shoppers Not Increasing This Year

Cyber Monday Survey: Online Shoppers Not Increasing This Year

Online shopping has become much more popular in recent years, so much so that Cyber Monday sales now rival those of Black Friday. As one of the most popular online shopping days of the year, sales have grown steadily for major online retailers and small businesses alike. So just how much has Cyber Monday grown? And how prominent is online shopping in general?

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Black Friday Shopping Survey: Crowds Expected to Hold Steady

Black Friday Shopping Survey: Crowds Expected to Hold Steady

Black Friday shoppers are out in full force today, looking for deals from some of the nation’s biggest retailers. However, some have predicted a smaller Black Friday crowd this year thanks to factors like online shopping and stores opening on Thanksgiving Day. So how much have these factors impacted Black Friday shopping?

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Thanksgiving Shopping Survey: Few Interested in Early Shopping

Thanksgiving Shopping Survey: Few Interested in Early Shopping

Throughout the years, Black Friday shopping has become a tradition for many Americans. But over the past couple of years, that shopping experience has moved earlier and earlier. Now, many large stores have started opening in the early evening hours of Thanksgiving Day. However, that means that more retail workers will have to miss their family celebrations. So what do people think about Thanksgiving shopping?

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Facebook at Work Survey: New Platform Could Impact Usage

Facebook at Work Survey: New Platform Could Impact Usage

Rumors are circulating about a new Facebook offering called “Facebook at Work.” The product would include features like newsfeeds, groups, chat, and document collaboration, along with individual profiles that are completely separate from personal Facebook accounts. This would put Facebook in direct competition with collaboration solutions like Google Drive and LinkedIn. But how many are interested in using Facebook at Work? And how many currently use the social network at their place of business?

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Thanksgiving Travel Survey: Few Letting Travel Costs Impact Plans

Thanksgiving Travel Survey: Few Letting Travel Costs Impact Plans

This week, many Americans will hit the road to spend Thanksgiving with friends and family. It’s traditionally been one of the most popular travel weeks of the year. But recently, some have avoided traveling too much due to increasing travel costs. So are any people changing their travel plans this year?

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Samsung Phones Survey: Shoppers Like Having a Variety of Options

Samsung Phones Survey: Shoppers Like Having a Variety of Options

Samsung is rethinking its smartphone strategy. The tech company has experienced some slumping sales as of late, and many think that is due, at least in part, to Samsung’s overabundance of different smartphone options. The company released 52 different smartphone models in 2014 alone. Apple, by comparison, only unveiled two. So could this strategy of having so many different phone models be hurting Samsung?

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Facebook Groups Survey: Few Interested in New Standalone App

Facebook Groups Survey: Few Interested in New Standalone App

Facebook recently announced a new standalone mobile app, which will focus on the platform’s Groups feature. Currently, Facebook Groups are accessible on the main Facebook mobile app, but the feature is somewhat buried. So for those users who spend a lot of time in Groups, it could be a welcome addition. What do Facebook users think about the accessibility of Groups on mobile devices? And how many will use the new mobile app?

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American Made Survey: Majority Feel That American Products are High Quality

American Made Survey: Majority Feel That American Products are High Quality

Buying American made products has become increasingly important for some American consumers. But in many cases, buying these products has also become more expensive. So for National American Made Matters Day, we asked some shoppers what they think about buying American made products. Do people think it’s important, and will they go out of their way to do so?

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Spotify Survey: Most Consider Streaming Good for Music Industry

Spotify Survey: Most Consider Streaming Good for Music Industry

Music streaming service Spotify has recently been involved in some controversy. Taylor Swift pulled her music from the service after reportedly being paid less than she was supposed to make from the site’s royalties over the past year. Music streaming services have gained popularity in recent years. But do consumers think that these services are good for the music industry? And how satisfied are Spotify users overall?

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Unfriending Survey: Brands More Likely Than Individuals to Get Unfriended

Unfriending Survey: Brands More Likely Than Individuals to Get Unfriended

As social networking sites and apps gain popularity, so have the amount of virtual “friends” people claim. But there is a limit for pretty much everyone. And at some point, those “friends” might even get unfriended or unfollowed. It’s become such a phenomenon, in fact, that today has been dubbed “National Unfriend Day.” So just how many people have taken advantage of the unfriending option on social media? And what types of accounts are they most likely to unfriend?

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College Degrees Survey: Most Graduates Satisfied With Their Education

College Degrees Survey: Most Graduates Satisfied With Their Education

College degrees have become increasingly important for American professionals. But with the increased cost of higher education, some are beginning to doubt whether those degrees are really worth it. So just how many people have college degrees? And how many feel that those degrees have paid off for them?

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