ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.
Brand Spotlight: Juicero Seen as Unnecessarily Expensive

Brand Spotlight: Juicero Seen as Unnecessarily Expensive

Silicon Valley company Juicero has made lots of headlines in recent weeks — but not for a great reason. The company sells a juicer that costs about $400. And aside from that, Bloomberg posted a video showing how you can simply squeeze the juice packs by hand, rendering the expensive device basically obsolete. So how might this video and some of the other negative press impact consumer opinions? And how many would actually consider purchasing a juicer in this price range anyway? We asked 1,000 respondents about their buying habits and their thoughts on Juicero.

Read more

Mother’s Day Survey: 2017 a Big Year for Online Gift Shopping

Mother’s Day Survey: 2017 a Big Year for Online Gift Shopping

For Mother’s Day 2017, 67% of gift shoppers plan on doing at least some of their shopping online. But shopping in regular retail stores is still a bit more popular. According to an infographic from Whisbi, brick-and-mortar retail stores still make more annual sales than ecommerce shops. But those online sales are increasing each year. So how might this trend, along with many struggling retail chains closing stores, impact Mother’s Day shoppers this year? We asked 1,000 respondents about their Mother’s Day shopping habits and how those habits have changed over time.

Read more

Voice Controls Survey: Affluent, Trendy Customers Most Likely to Purchase

Voice Controls Survey: Affluent, Trendy Customers Most Likely to Purchase

Voice recognition technology is becoming more prominent in a number of different products, from smartphones to vehicles and beyond. In fact, recent data from Google suggests that up to 20% of mobile queries now come from voice searches, as reported by Search Engine Land. So how many consumers currently own voice controlled products and how many are likely to purchase them in the future? We asked 1,000 respondents about their thoughts on voice controls and how those features might impact their future purchases.

Read more

Brand Spotlight: United Airlines Tries to Control Damage to Brand

Brand Spotlight: United Airlines Tries to Control Damage to Brand

The video of a passenger being dragged off a United Airlines flight has taken the internet by storm over the past week. The incident has sparked intense criticism toward the brand, along with threats of boycotts and lawsuits. So how much has the incident already impacted perceptions of everyday airline passengers? And how do consumers view the response from United thus far? We asked 1,000 respondents about their flying habits and then tested the CEO’s response to see if it made any impact on their opinions.

Read more

Vehicle Voice Controls Survey: Smartphones Important to Most Drivers

Vehicle Voice Controls Survey: Smartphones Important to Most Drivers

Voice controls are making their way into a lot of vehicles. According to a study from IHS Markit, more than half of new cars will soon include voice recognition features. And there are already plenty of drivers that rely on this technology regularly. So how many consumers are likely to take vehicle voice controls into account when making purchases? We asked 1,000 respondents about their thoughts on voice recognition technology and its use in vehicles.

Read more

Voice Controlled Assistants Survey: Amazon, Google Named Top Brands

Voice Controlled Assistants Survey: Amazon, Google Named Top Brands

Voice-activated AI home assistants like Amazon’s Echo and Google Home took off last year, according to a report from Technology Review. And those products are projected to get even more popular in the coming years, especially as voice recognition technology becomes more prominent in other products as well. So how many consumers are interested in purchasing these voice controlled assistants? We asked 1,000 respondents about their thoughts on these products and voice controls in general.

Read more

Smartphone Voice Controls Survey: Category Likely to Continue Growth

Smartphone Voice Controls Survey: Category Likely to Continue Growth

Voice recognition technology is making its mark on a number of different products, but perhaps none more than smartphones. The vast majority of smartphones now come with some kind of voice recognition software. And according to research from Parks Associates, about half of those consumers use the technology regularly. So how important is voice recognition technology to those consumers? And how might it impact future buyers? We asked 1,000 respondents about their thoughts on smartphone voice controls and similar features.

Read more

Ad Campaign of the Week: Samsung VR Ad Features Unlikely Star

Ad Campaign of the Week: Samsung VR Ad Features Unlikely Star

Virtual reality has been steadily growing in popularity over the last several years. And devices like the Samsung Gear VR have made it more possible for individual consumers to access the technology. Now, Samsung has released a unique ad that shows off the technology. And it stars an unlikely protagonist – an ostrich. The ad features the ostrich using a flight simulator in the VR headset, which then inspires it to try actually flying. So what do consumers think of this unique commercial? We asked 1,000 respondents about their tech buying habits and then tested the impact of the ad.

Read more

Earth Day Survey: Recycling Named Most Popular Way to Celebrate

Earth Day Survey: Recycling Named Most Popular Way to Celebrate

Earth Day is quickly approaching. According to DoSomething.org, people celebrate Earth Day in a variety of ways, ranging from collecting garbage to signing environmental petitions. But there are also some potential ways businesses can create special offerings for the holiday as well. How many consumers would be interested in Earth Day promotions? And how many are interested in buying from eco-friendly brands throughout the entire year? We asked 1,000 respondents about their buying habits and their plans for Earth Day.

Read more

Eco-Friendly Businesses Survey: Consumers Likely to Also Be Health Conscious

Eco-Friendly Businesses Survey: Consumers Likely to Also Be Health Conscious

According to Environmental Leader, more than half of consumers prefer shopping with businesses that have a green reputation. And that number has seemingly only gotten bigger through the years. With Earth Day approaching, how many consumers are likely to purchase from eco-friendly businesses over other options? We asked 1,000 respondents about how green issues might impact their buying habits.

Read more

Earth Day Promotions Survey: Most Would Buy from Holiday Sales

Earth Day Promotions Survey: Most Would Buy from Holiday Sales

Earth Day is quickly approaching. And while most consumers might observe the day by recycling, cleaning outdoor areas or conserving energy, others might patronize green businesses or those having Earth Day related sales. In fact, data from Fact Monster suggests that more and more people are observing Earth Day in various ways every year. So how many consumers are likely to shop Earth Day promotions or sales this year? And how many have done so in years past? We asked 1,000 respondents about their thoughts on Earth Day and their plans for this year’s holiday.

Read more

Easter Survey: Families Most Likely to Make Holiday Related Purchases

Easter Survey: Families Most Likely to Make Holiday Related Purchases

The majority of Americans celebrate Easter in some way, according to data from the National Retail Federation. And those celebrations lead to billions of dollars in sales to businesses around the country, from retail stores to restaurants to candy producers. So how do Americans plan on spending Easter this year? And what types of things are they likely to purchase for the holiday? We asked 1,000 respondents about their Easter plans and what types of goods and purchases they’re likely to buy this year.

Read more

Ad Campaign of the Week: Panera Campaign Appeals to Healthy Customers

Ad Campaign of the Week: Panera Campaign Appeals to Healthy Customers

Panera Bread wants you to know that it uses natural ingredients in its food. But it also wants you to know exactly what’s in all of its drink options. A new campaign from the restaurant features signs that offer information about what’s in each of its drinks, like added sugars and other ingredients, so that customers can make more informed choices. So how many consumers respond positively to this type of messaging? We asked 1,000 respondents about their thoughts on Panera Bread and then tested the campaign to see if it made any impact.

Read more

Easter Dining Survey: Diners Interested in Convenient, Practical Options

Easter Dining Survey: Diners Interested in Convenient, Practical Options

American consumers spend a lot of money on food and candy over the Easter holiday. And while much of that is spent in stores and enjoyed in homes, there are still a fair amount of consumers that dine out for Easter, according to data from the National Restaurant Association. So how many consumers plan to dine out for Easter this year? And what are the most popular destinations for Easter diners? We asked 1,000 respondents about their Easter plans and their favorite restaurants to patronize for the holiday.

Read more

Easter Purchases Survey: Consumers Likely to Purchase Multiple Items

Easter Purchases Survey: Consumers Likely to Purchase Multiple Items

With the Easter holiday quickly approaching, many US consumers are likely to head to their favorite stores to make a variety of different purchases. According to Statistic Brain, Americans spend an average of $14.6 billion each year on Easter related purchases. And those purchases can range from candy and food items to clothing and home decor. So how many are likely to make Easter purchases this year? And how can retailers attract Easter buyers? We asked 1,000 respondents about their buying habits surrounding the holiday.

Read more

Easter Candy Survey: Cadbury Named Most Popular Brand

Easter Candy Survey: Cadbury Named Most Popular Brand

Easter is just around the corner, meaning many Americans are currently stocking up on Easter candy. According to a study from the National Confectioners Association, about 90% of Easter baskets will include some kind of chocolate or other candy, making Easter one of the busiest times of the year for candy producers. So how many Americans plan to buy Easter candy this year? And what are the top brands for the occasion? We asked 1,000 respondents about their favorite types of candy and the purchases they plan to make for the holiday.

Read more

Buying Local Survey: Consumers Care Most About Quality

Buying Local Survey: Consumers Care Most About Quality

The buy local movement is making an impact on communities and businesses around the country. According to a report from American Express, there are plenty of different benefits of buying locally. So there are just as many talking points that local businesses and brands can use to attract potential customers in their communities. So how many consumers make a point of buying local when they get the chance? And what factors are most likely to impact those consumers? We asked 1,000 respondents about their thoughts on the buy local movement.

Read more

Ad Campaign of the Week: Domino’s Ad Channels Ferris Bueller

Ad Campaign of the Week: Domino’s Ad Channels Ferris Bueller

If you’ve ever watched the movie Ferris Bueller’s Day off, then a new ad campaign from Domino’s is likely to look pretty familiar. The company enlisted the help of Joe Keery, best known for his role on the Netflix hit show “Stranger Things,” to play the lead in the ads. So how many consumers appreciate the ads enough to buy Domino’s pizza more regularly? We asked 1,000 respondents about their pizza buying habits and then tested the impact of the ad.

Read more

Local Drinks Survey: Fun, Trendy Customers Likely to Be Interested

Local Drinks Survey: Fun, Trendy Customers Likely to Be Interested

According to data from the Brewers Association, craft beer sales can vary widely from state to state, suggesting that local beer consumption can make a big difference on those markets. And markets for other drinks like wine, cocktails and even coffee have also seen changes due to the push for more consumers to buy locally made products. So how many make a point of buying local drinks when possible? We asked 1,000 respondents about their buying habits and their thoughts on local drinks.

Read more

Local Food Survey: Consumers Motivated by Quality, Health

Local Food Survey: Consumers Motivated by Quality, Health

The buy local trend has had a particularly big impact on the food industry, according to data from Statista. Consumers have gained more access to food products that were grown locally or made with locally sourced ingredients through events like farmers’ markets and through grocery chains that make a point of stocking local food items on their shelves. So how many consumers pay attention to this growing trend? And how many of them make a point of buying local food when they get the chance? We asked 1,000 respondents about their thoughts on this growing trend.

Read more

Local Shopping Survey: Farmers’ Markets Named Popular Sources for Local Goods

Local Shopping Survey: Farmers’ Markets Named Popular Sources for Local Goods

Local shopping is becoming an increasingly popular trend in communities around the country. According to the Institute for Local Self Reliance, shopping locally can have a number of benefits for communities. But it also has to be a smart choice for shoppers. So how many consumers make a point of buying locally made or sourced products whenever possible? And what are their favorite places to buy local products? We asked 1,000 respondents about their local shopping habits and their thoughts on this growing trend.

Read more

Loyalty Programs Survey: Consumers Want Value Over Price

Loyalty Programs Survey: Consumers Want Value Over Price

Loyalty programs are more popular than ever. According to a report from COLLOQUY, more than half of consumers have signed up for new loyalty programs within the past year. And there are even some new styles of loyalty programs, like those that utilize mobile apps, that are grabbing customers’ attention. So how many currently belong to loyalty programs for various businesses? And what types of programs are most important? We asked 1,000 respondents about their thoughts on loyalty programs and how those programs might impact their buying habits.

Read more

Ad Campaign of the Week: Pass the Heinz Brings Mad Men Ad to Life

Ad Campaign of the Week: Pass the Heinz Brings Mad Men Ad to Life

If you were a fan of the popular show Mad Men, then you may be familiar with a fictional ad campaign pitched by Don Draper for Heinz. The campaign “Pass the Heinz” consisted of a series of print ads with large photos of food that didn’t include any ketchup or other condiments and a simple statement: “Pass the Heinz.” And now, Heinz is bringing that fake campaign into the real world. The popular condiment company began running the ads recently with that same simplicity. So how well might they fare with today’s consumers? We asked 1,000 respondents about their buying habits and then tested the ads to see what kind of impact they might have.

Read more

Restaurant Loyalty Programs Survey: Young Customers Most Likely to Sign Up

Restaurant Loyalty Programs Survey: Young Customers Most Likely to Sign Up

Customer loyalty can be a major factor in the success of restaurants. And loyalty programs can make a big difference for those restaurants. According to an infographic from Toast, loyalty programs can encourage visitor frequency and the amount of money customers spend when they go to restaurants. So how many consumers have already signed up for restaurant loyalty programs? And how many are likely to do so in the future? We asked 1,000 respondents about their thoughts on customer loyalty in the restaurant industry.

Read more

Retail Loyalty Programs Survey: Retail Stores Most Likely to Attract Loyal Customers

Retail Loyalty Programs Survey: Retail Stores Most Likely to Attract Loyal Customers

Retail businesses can certainly make use of loyalty programs to reward customers and incentivize repeat purchases. According to The Balance, customers that are part of retail loyalty programs are likely to recommend those companies to their friends and potentially help out their favorite businesses in other ways. So how many consumers see value in these types of programs? And what retail stores do the best job of attracting shoppers to their loyalty programs? We asked 1,000 respondents about their thoughts on retail loyalty programs.

Read more