ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.
Restaurant Delivery Survey: Carryout Customers Could Present Opportunity

Restaurant Delivery Survey: Carryout Customers Could Present Opportunity

Restaurant delivery has been an option for quick service restaurant customers for years. But now, thanks to the rising popularity of online ordering and third-party delivery services, restaurant delivery is becoming even more common, according to QSRWeb. So how many consumers have used restaurant delivery services? And how many are likely to do so going forward? We asked 1,000 respondents about their thoughts on quick service restaurants and delivery services.

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Gift Cards Survey: Traditional Cards Still More Popular Than Online

Gift Cards Survey: Traditional Cards Still More Popular Than Online

The holiday season is a big time for businesses that sell gift cards. And now, gift cards are also available in a variety of different formats, from traditional gift cards to online codes to mobile versions. According to GiftCards.com, online gift cards are gaining popularity every year. So how many consumers are likely to buy gift cards this year? And what types are likely to be most popular? We asked 1,000 respondents about their thoughts on different types of holiday gifts.

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Campaign of the Week: Apple Music Ad Features Drake, Taylor Swift

Campaign of the Week: Apple Music Ad Features Drake, Taylor Swift

A recent Apple Music ad features a familiar face—and a familiar voice. In a follow-up to the company’s last ad, which featured Taylor Swift listening to music while not-so-gracefully working out, the new ad features Drake listening to a Taylor Swift song while attempting to bench press. But since he’s so into the music, he’s not exactly successful. The ad has already gotten a lot of attention thanks to its humor and inclusion of famous musical artists. But what do consumers think? We asked 1,000 respondents about their use of music streaming services and their thoughts on the latest Apple Music ad.

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Live Chat Survey: About Half More Likely to Support Companies With Live Chat

Live Chat Survey: About Half More Likely to Support Companies With Live Chat

Technology is changing the way customers and businesses communicate. According to a report from Econsultancy, customers prefer live chat over other methods when it comes to online customer service. Though it’s still a relatively new concept for businesses, there are already many that use live chat features on their websites. So what do consumers think about these live chat features? We asked 1,000 respondents about their thoughts on live chat and online customer service.

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Distracted Driving Survey: Distractions Getting More Prominent

Distracted Driving Survey: Distractions Getting More Prominent

Distracted driving is a huge problem for drivers today, according to the AAA Foundation for Traffic Safety. Especially with all of the different mobile devices and high tech automotive features available, it can be easy for even the safest of drivers to get distracted. So now, some automotive and tech companies are coming out with hands-free products or other items designed to limit distractions on the road. So how many drivers are interested in these products? We asked 1,000 respondents about their own driving habits and their thoughts on distracted driving.

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Seasonal Beer Survey: Summer Most Popular Season for Beer

Seasonal Beer Survey: Summer Most Popular Season for Beer

With the holiday season in full swing, it’s time for many hosts and hostesses to stock up on libations for their holiday gatherings and family parties. And some of those consumers might be likely to purchase seasonal beer flavors geared toward the holidays. In fact, according to the Brewers Association, this time of year offers an interesting shift in beer buying habits. So how many consumers are likely to purchase seasonal beer this holiday season? And what other seasonal flavors might appeal to consumers? We asked 1,000 respondents about their beer buying habits and their thoughts on seasonal flavors.

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Black Friday Survey: Mix of In-Store, Online Buyers Likely

Black Friday Survey: Mix of In-Store, Online Buyers Likely

It’s Black Friday, a day long considered to be one of the most popular shopping days of the year. But with the advent of other shopping holidays like Cyber Monday and Small Business Saturday, along with stores starting their major deals on Thanksgiving Day, some have claimed that Black Friday is a dying trend. However, the National Retail Federation and others still think it’s a great opportunity for businesses. So how many consumers plan to shop on Black Friday and other shopping holidays this year? We asked 1,000 respondents about their holiday shopping plans and their thoughts on these popular shopping days.

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Social Media Shopping Survey: Holiday Shoppers Likely to Consider Ads

Social Media Shopping Survey: Holiday Shoppers Likely to Consider Ads

Social media is becoming a hugely powerful tool for businesses. Not only can you use the platform to communicate with customers and promote sales, but you can also now actually buy and sell products directly on social media. In fact, a recent report from Business Insider suggests that social media is driving huge increases in retail traffic. So how big of an impact is social media having on holiday shoppers? We asked 1,000 respondents about their shopping habits and their thoughts on the impact of social media.

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Solo Travel Survey: Safety Named Biggest Concern

Solo Travel Survey: Safety Named Biggest Concern

Solo travel is on the rise, according to a recent report from Visa. While traveling alone might not appeal to everyone, there are plenty of reasons why solo travel could be a good option for lots of adventurous travelers. And there are plenty of ways for destinations and travel companies to cater to those solo travelers as well. So how many are interested in traveling alone? We asked 1,000 respondents about this growing trend in the travel industry.

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Vegetarian Dishes Survey: Most Eat Meatless Meals at Home

Vegetarian Dishes Survey: Most Eat Meatless Meals at Home

When you think of a traditional meal, chances are that meal includes some sort of meat with vegetables just as a side dish. But that might soon change. According to the National Restaurant Association, vegetarian dishes, or meals with vegetables served as the main course, are gaining a lot of popularity in 2016. So how many consumers are interested in vegetarian dishes? We asked 1,000 respondents about their dining habits and their thoughts on this growing trend.

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Local Shopping Survey: Small Business Saturday to Make Big Impact

Local Shopping Survey: Small Business Saturday to Make Big Impact

This holiday season, many shoppers are likely to make purchases at large retailers like Walmart and Amazon. But smaller, local businesses are trying to attract holiday shoppers as well, partially through promotions like American Express’s Small Business Saturday, which takes place on November 26 this year. In fact, Small Business Saturday spending exceeded $16.2 billion last year according to a study from the National Federation of Independent Business and American Express. So how many consumers are likely to shop at local businesses this Small Business Saturday and throughout the holiday season? We asked 1,000 respondents about their holiday shopping plans and their thoughts on local businesses.

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Campaign of the Week: eBay Holiday Ad Highlights Unique Gifts

Campaign of the Week: eBay Holiday Ad Highlights Unique Gifts

The holiday shopping season is underway. And that means that retailers are starting to air their holiday ads. Popular online retailer eBay recently released one such ad that highlights some of the unique gifts you can purchase on the site. So how many consumers appreciate this type of ad? We asked 1,000 respondents about their thoughts on online retailers and then tested the ad to see if it made any impact on holiday shoppers.

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VR Entertainment Survey: Sony Named Most Popular Brand Among Potential Buyers

VR Entertainment Survey: Sony Named Most Popular Brand Among Potential Buyers

Virtual reality is a growing sector of the tech world. And it could have a pretty large impact on a number of different industries, including entertainment. In fact, a recent report from UploadVR suggests that VR can have an even bigger impact on the film industry than other trends like 3D. So what do consumers think about the idea of VR entertainment? We asked 1,000 respondents about their thoughts on virtual reality and how it might impact the way they view entertainment.

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Automotive Urbanization Survey: City Consumers Still Interested in Vehicles

Automotive Urbanization Survey: City Consumers Still Interested in Vehicles

Urbanization is a trend that’s having a major impact on the automotive industry, according to a recent report from the World Economic Forum. Since more people are living in big cities, automotive brands need to be able to appeal to those city dwelling consumers. But with other options like public transportation and ride sharing services, that might not be an easy task. So what do urban consumers think about vehicle brands? We asked 1,000 respondents about their thoughts on vehicle brands and automotive urbanization.

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Home Brewing Survey: Home Brewing Not Likely to Impact Other Beer Sellers

Home Brewing Survey: Home Brewing Not Likely to Impact Other Beer Sellers

There’s no shortage of different beer varieties or places to purchase them. But recently, there’s been a sort of resurgence of home brewing, according to the American Home Brewers Association. Businesses are even selling a wider variety of kits and other home brewing supplies to appeal to beer drinkers who want to brew their own batches at home. So how many consumers are interested in home brewing? We asked 1,000 respondents about their thoughts on beer and the idea of home brewing.

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Campaign of the Week: Benjamin Moore Celebrates Cubs With #PaintTheW

Campaign of the Week: Benjamin Moore Celebrates Cubs With #PaintTheW

Chicagoans and Cubs fans around the country are still celebrating the Cubs’ World Series win. And brands like Benjamin Moore are even getting in on the action. The company launched its #PaintTheW campaign after the World Series by encouraging people to paint the team’s iconic “W” win logo. So how many consumers and sports fans is this type of messaging likely to resonate with? We asked about 900 consumers about their thoughts on the paint brand and then tested the campaign to see if it made any impact.

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Tech Gifts Survey: People Likely to Purchase Multiple Items

Tech Gifts Survey: People Likely to Purchase Multiple Items

With the holiday season just around the corner, it’s time for many consumers to consider what gifts they plan on purchasing for their friends and loved ones. And this year, it’s fairly likely that many people will have some tech gifts on their lists. In fact, according to the Consumer Technology Association, 2016 could be the biggest year yet for holiday tech gifts. So how many shoppers plan on buying tech gadgets this holiday season? And what items are likely to be the most popular? We asked 1,000 respondents about their holiday shopping plans and their thoughts on different tech gifts.

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Staycations Survey: Staycations Almost as Popular as Vacations

Staycations Survey: Staycations Almost as Popular as Vacations

Travel can be an expensive hobby. But you don’t have to travel across oceans or even across state lines to enjoy some of the most popular aspects of travel. Staycations, or vacations that people can take without leaving their general area, are gaining popularity. According to Think with Google, searches for staycation ideas have increased significantly in recent years. So how many consumers are interested in taking their own staycations? We asked 1,000 respondents about their thoughts on travel and staycations.

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Local Food Survey: Grocery Customers Most Likely to Buy Local

Local Food Survey: Grocery Customers Most Likely to Buy Local

More and more restaurants, grocery stores and other food distributors are putting a larger emphasis on sourcing local ingredients, according to research from the National Restaurant Association. Local food options can be more environmentally friendly, cost effective and appealing to consumers who want to support local businesses. So how many consumers prefer buying local food when possible? We asked 1,000 respondents about their food buying habits and their thoughts on local food.

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Mobile Holiday Shopping Survey: More Likely to Use Mobile Devices to Find Stores

Mobile Holiday Shopping Survey: More Likely to Use Mobile Devices to Find Stores

Mobile holiday shopping is poised to be a major trend during this holiday season, according to Marketing Land. And while there are many opportunities for families and individuals to actually shop on their mobile devices, they can also use them as a research tool to find stores or compare prices when shopping in stores. So what do consumers think about this growing trend? We asked about 1,000 respondents about their thoughts on mobile holiday shopping.

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Campaign of the Week: Jeep Ad Sends Unifying Message

Campaign of the Week: Jeep Ad Sends Unifying Message

A new Jeep ad that originally aired during this year’s presidential debates is sending a unifying message during a tense campaign season. The ad features a variety of people driving Jeeps and singing along to Cat Stevens songs and even putting different political bumper stickers on their Jeep vehicles. So aside from sending a unifying message, how does this ad actually impact consumer opinions? We asked 1,000 respondents about their thoughts on different automotive brands and then tested part of the ad to see how it resonated.

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Space Tourism Survey: Consumers Still Trust NASA Most

Space Tourism Survey: Consumers Still Trust NASA Most

According to the Pew Research Center, Americans are generally supportive of space exploration. But there’s a big difference between supporting government-funded science programs and actually wanting to travel into space. However, companies like SpaceX and Virgin Galactic want to make space tourism a reality for individuals who aren’t tied to official space programs. So how many consumers are actually interested in space tourism? We asked 1,000 respondents about their thoughts on space and the growing interest in space travel.

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Automotive Reliability Survey: Consumers Not As Concerned About Innovation

Automotive Reliability Survey: Consumers Not As Concerned About Innovation

Consumer Reports just released its 2017 New Car Reliability Results, a known standard for reliability in the automotive industry. One brand that didn’t fare especially well was Tesla, which is more known for being innovative. But is it possible for automotive brands to be both innovative and reliable? We asked 1,000 respondents about their opinions on different car brands and their thoughts on automotive reliability and innovation.

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Wine Blends Survey: Few Likely to Try New Wines This Year

Wine Blends Survey: Few Likely to Try New Wines This Year

There are a few big trends having an impact on the wine industry this year, including blended wines. Wine blends are growing in popularity this year, according to data from Beverage Dynamics. And there are already plenty of wine blends and even cocktail options entering the beverage market. So what do consumers think about this growing sector of the wine industry? We asked 1,000 respondents about their wine buying habits and their thoughts on wine blends.

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Authentic Brands Survey: Nike, Kraft, Apple Named Top Brands

Authentic Brands Survey: Nike, Kraft, Apple Named Top Brands

Brands that create carefully orchestrated marketing campaigns might want to rethink that strategy in favor of something more organic and authentic. According to Cursive Content Marketing, consumers value authenticity over advertising when it comes to brands, especially millennial consumers. So how many consumers really value authenticity from the companies they support? And what brands do they consider to be authentic? We asked 1,000 respondents all about their thoughts on authentic marketing and brands.

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