Even though there are plenty of alcoholic beverages already available, a new competitor is emerging. Hard soda brands like Not Your Father’s Root Beer and Henry’s Hard Soda offer options for consumers who don’t like the taste of beer or just want to try some different flavored beverages. According to MarketWatch, alcoholic soda was actually a $116 million business in 2015. But could the industry be poised for even more growth? How many have already tried alcoholic sodas? And how could those companies attract even more consumers?