aytm Blog | The latest ideas in agile consumer insights

Best practices

Turn curiosity into your biggest strength: Transform your research with agile insights

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Date

February 15, 2024

Culture

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

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Date

February 7, 2024

Agile Research Transformation

Walking the walk: Practical advice for agile consumer insights transformation

Inside aytm: Meet Emily Kelley, Senior Learning Manager

MaxDiff vs. Conjoint: When to use each discrete choice method

Strategic survey fielding: Best practices for optimal data collection

Gen Z and the Olympics: What advertisers need to know

Pricing strategy research methodologies: Crack the code with consumer insights

Introducing Insights Portal: A new way to connect survey data

5 myths about AI in consumer insights

The secrets of skincare: Brand switching and other consumer insights

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Inside aytm: Meet Tiffany Mullin, VP of Growth Operations

Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits

Frequency or fallacy: Let's decipher the intention behavior gap

Data quality control questions for surveys

Data Centrifuge: Cleaner survey data for better insights

Hidden gems of the aytm platform

Does X mark the spot? Consumer attitudes on changes at Twitter

Convenience store shopper insights: Attitudes, behaviors, and buying habits

The insights voyage: Tips for testing surveys before launch

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

TURF analysis for beginners

Feature release roundup: Q2 2023 Spotlight

Inside aytm: Meet Janel Hagaman, Product Manager

3 simple techniques to statistically adjust market research data

How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research

What is a Likert Scale? Definition, examples, and when to use

Food for thought: Insights on sustainability

Captivate your audience with better market segmentation

Panels, sampling, and survey design: An introductory guide

Inside aytm: Meet Matt Mahan, Director of Research

Understanding the Pros & Cons of Online Research Panels

Best practices for conducting Gen Z research: How to engage youth audiences in surveys

10 critical factors that drastically affect your market research success

Inside aytm: Meet Missa Gray, Sr. Manager Client Success

Basic manners for better survey engagement

3 common market research mistakes and their significance to you

Panel survey or list survey: Which is right for your research?

Inside aytm: Meet Iakov Pustilnik, Backend Developer

The key to key drivers: Building surveys for regression analysis

What every marketer should know about consumer insights

Boost your campaign's effectiveness: A foundational guide for creative testing

Unpacking the benefits of Concept Lab

Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager

Solving for tomorrow's research today: Incorporate these tips into your research right now

How to name a product: 10 tips for product naming success

How technology is impacting research partnerships

Q4 2022 feature release roundup

Survey text analysis: How (and why) to analyze free-form text responses

Inside aytm: Meet Deborah Joyce, Project Manager

What’s driving consumer demand for sustainable food options at the grocery store?

Test and refine your concepts: Research for every stage of product development

Retail buying trends for 2023: Key trends to look for

Spotlight Q4: Solving for the future with Lighthouse Academy

Inside aytm: Meet Lauren Johns (LJ), Sales Administrator

Implicit Association: Psychology and consumer insights

Charting the course of your career: Advice for market research professionals

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Date

December 7, 2022

Agile Research Transformation

The agile consumer insights partner evaluation checklist

CPG sustainability in 2023: Key trends to watch out for

When to use market research automation for survey building

Innovating with alcohol: Beverage companies experimenting with booze

Inside aytm: Meet Paul Martin, Creative Director

Staging surveys for success: Planning and preparation best practices

Key Driver Analysis: Find out what’s powering preference

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Date

October 26, 2022

Agile Research Transformation

Incorporating agile research into your agency strategy

Cross tabs for survey results: A beginner's guide

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Date

September 28, 2022

Agile Research Transformation

5 ways to champion the value of agile consumer insights to increase influence

Advice for researchers on building tech-based partnerships (Hint: It's more than just vendor shopping)

Capture reactions to your ads: An overview of aytm's Xpert Ad Series

Rooting innovation in consumer needs: Uncovering opportunities with jobs-to-be-done segmentation

The best of both worlds: Possibilities for assisted DIY market research

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Date

August 24, 2022

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Mastering segmentation: The art and science behind successful studies

aytm launches Skipper, their new AI-powered research assistant

Shrinkflation, skimpflation, and spaving: What consumers really think

Inside aytm: Meet Michael Scroggins, Systems Engineer

The survey soft launch: Dip your toes in the respondent pool

Inside aytm: Meet Robin Witte-Crowell, Product Manager

Behold the power of the page: Survey reveals how books have influenced use

Inside aytm: Meet Jenny Glissman, Learning Specialist

Virtual shelf-testing best practices: Simulate real-world shopping experiences

What do VR users think of headset brands?

Elevate your consumer insights expertise with the aytm Certification Program

The rise of Sephora Kids: Gen Alpha takes over beauty and skincare

A question type for every survey: Understand when to use them

Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services

Hobbies of America in 2024: Understanding passions across the country

Summer 2024 vacation trends revealed: The latest consumer insights

How plant-based brands can expand appeal with flexitarians

Are Americans embracing our AI overlords? The latest consumer insights

Your guide to line optimization: Proven methodologies and best practices

3 sample considerations for your next brand tracker

How to master advanced MaxDiff analysis

Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations

Open-ended survey questions: Expert advice and best practices

PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website

How Americans celebrate Easter: Insights into attitudes and behaviors

St. Patrick's Day: Exploring American attitudes

Inside aytm: Meet Audrey Schwartz, Product Manager

AI in consumer insights: Beyond the buzzwords

Turn curiosity into your biggest strength: Transform your research with agile insights

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

Walking the walk: Practical advice for agile consumer insights transformation

Inside aytm: Meet Emily Kelley, Senior Learning Manager

MaxDiff vs. Conjoint: When to use each discrete choice method

Strategic survey fielding: Best practices for optimal data collection

Gen Z and the Olympics: What advertisers need to know

Pricing strategy research methodologies: Crack the code with consumer insights

Introducing Insights Portal: A new way to connect survey data

5 myths about AI in consumer insights

The secrets of skincare: Brand switching and other consumer insights

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Inside aytm: Meet Tiffany Mullin, VP of Growth Operations

Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits

Frequency or fallacy: Let's decipher the intention behavior gap

Data quality control questions for surveys

Data Centrifuge: Cleaner survey data for better insights

Hidden gems of the aytm platform

Does X mark the spot? Consumer attitudes on changes at Twitter

Convenience store shopper insights: Attitudes, behaviors, and buying habits

The insights voyage: Tips for testing surveys before launch

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

TURF analysis for beginners

Feature release roundup: Q2 2023 Spotlight

Inside aytm: Meet Janel Hagaman, Product Manager

3 simple techniques to statistically adjust market research data

How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research

What is a Likert Scale? Definition, examples, and when to use

Food for thought: Insights on sustainability

Captivate your audience with better market segmentation

Panels, sampling, and survey design: An introductory guide

Inside aytm: Meet Matt Mahan, Director of Research

Understanding the Pros & Cons of Online Research Panels

Best practices for conducting Gen Z research: How to engage youth audiences in surveys

10 critical factors that drastically affect your market research success

Inside aytm: Meet Missa Gray, Sr. Manager Client Success

Basic manners for better survey engagement

3 common market research mistakes and their significance to you

Panel survey or list survey: Which is right for your research?

Inside aytm: Meet Iakov Pustilnik, Backend Developer

The key to key drivers: Building surveys for regression analysis

What every marketer should know about consumer insights

Boost your campaign's effectiveness: A foundational guide for creative testing

Unpacking the benefits of Concept Lab

Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager

Solving for tomorrow's research today: Incorporate these tips into your research right now

How to name a product: 10 tips for product naming success

How technology is impacting research partnerships

Q4 2022 feature release roundup

Survey text analysis: How (and why) to analyze free-form text responses

Inside aytm: Meet Deborah Joyce, Project Manager

What’s driving consumer demand for sustainable food options at the grocery store?