AYTM Company News AYTM Company News - The Official Blog of Ask Your Target Market 35 posts

Download AYTM market research in SPSS format

Download AYTM market research in SPSS format

Attention, fans of SPSS: did you know you can download your AYTM data directly in SPSS format, without needing to import an Excel sheet first?

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Leonard Murphy Joins AYTM as Senior Strategic Advisor

Leonard Murphy Joins AYTM as Senior Strategic Advisor

U.S.-based market research solutions platform AYTM (Ask Your Target Market) has appointed Leonard “Lenny” Murphy in the newly-created position of Senior Strategic Advisor.

Murphy will be working with the AYTM team to continue to develop best-in-class innovative solutions for insight generation with a focus on product development, strategic partnerships, and automation. His experience in the market research industry encompasses various leadership and consulting positions, including serving as an advisor and Editor-in-Chief for the market research organization GreenBook. This appointment is in addition to his continuing roles at GreenBook, Gen2 Advisors, and multiple advisory board engagements.

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AYTM voted a top global innovator

AYTM voted a top global innovator

The GreenBook GRIT report is one of the cornerstones of the insight industry, so it was an honor to be voted by other market researchers as a GRIT Top 50 innovative supplier, debuting on the list at #43. We’re confident we’ll be moving higher up that table when it comes to the Q3 and Q4 report later this year!

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IIeX NA 2016: The evolution of research

IIeX NA 2016: The evolution of research

Whether you’re attending our talk at IIeX NA 2016, or you simply want to know what’s on the cutting edge of research today, we’re happy to help you with your insight needs—after all, our market research peers voted us as one of the top 50 market research companies in the world in the latest GRIT report, and thought leader Lenny Murphy has called us the “best in the industry.” GreenBook chose us to host the latest industry-wide GRIT study, and we’ll also be hosting the latest GRIT panel recruitment.

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Can’t wait to see you at IIeX 2016 in Atlanta!

Can’t wait to see you at IIeX 2016 in Atlanta!

June in Atlanta is IIeX season, and we’ll be thrilled to see you there! Tuesday, June 14 at 10am, our COO JD Deitch will be discussing the next wave of automation….

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Forbes: AYTM for business productivity

Forbes: AYTM for business productivity

In Steve Olenski’s article 5 Productivity Needs And The 10 Business Apps To Meet Them for Forbes, we’re proud to say that AYTM earned a mention as a top recommendation. We also offer advanced psychographic data mining for building consumer personas, so you can get even deeper into your customers’ minds without the headaches and expense of other big data solutions.

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How to create a video ad in a few days

How to create a video ad in a few days

Check out our latest ad, featuring playful graphics created in FiftyThree‘s Paper app, music from PremiumBeat, and animations in TechSmith‘s Camtasia! We took the ad from storyboard concepts to completed video within a matter of days, and kept it 100% in-house.
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The new 2016 survey experience by AYTM

The new 2016 survey experience by AYTM

We’re happy to announce that we’ve just released a brand new survey-taking experience. This update brings streamlined, cleaner design and perfect optimization for different screens. Check it out for yourself!

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AYTM surveys are about to get even better

AYTM surveys are about to get even better

We’re excited to announce an AYTM survey update!

In about a week, we’ll be rolling out an update to our survey-taking experience. While no functional changes will be made, the new design will look cleaner and more aligned with today’s mobile and web aesthetics.

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We’re hiring!

We’re hiring!

Ready to be part of a team that’s shaping the future of an entire industry?

Want to work with great people, great tools, and great clients, with an opportunity to redefine research and build a new vision?

We’re hiring for various positions on our research team, and we’d love to hear from you.

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Ipsos Executive JD Deitch Joins AYTM as COO

Ipsos Executive JD Deitch Joins AYTM as COO

Ask Your Target Market (AYTM) today announced that Dr. Jonathan (JD) Deitch has joined the company as chief operating officer, reporting to AYTM CEO Lev Mazin. 

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AYTM/GreenBook webinar Beyond Survey Technology

AYTM/GreenBook webinar Beyond Survey Technology

On Wednesday, January 14, at 11am PST / 2pm EST, AYTM will be co-hosting the webinar “Beyond Survey Technology” with GreenBook’s Chief Editor and thought leader Leonard Murphy, and we’d love to see you there! Register today.

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Strategos: AYTM for potent market intelligence

Strategos: AYTM for potent market intelligence

In Amiel Kornel’s article Nurturing Corporate Venture Incubation for Strategos, a strategy and innovation consultancy, we’re proud to say that AYTM earned a mention as a select resource for online market testing. We also offer advanced psychographic data mining for building consumer personas, so you can get even deeper into your customers’ minds without the headaches and expense of other big data solutions.

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Unlock market intelligence beyond survey data

Unlock market intelligence beyond survey data

Please join our webinar next week about Personality RadarSM, the latest market intelligence solution from AYTM that augments your existing and future survey data with ~3,000 psychographic and personality data points from our proprietary panel. Get in the heads of your target audience, check their affinities, and gain a competitive edge. You can’t afford not to, because your competitors are already using it.

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New: Facebook integration

New: Facebook integration

If you’d like to collect feedback from your clients, colleagues, fans, or friends, we’ve created an easy way to integrate your survey into Facebook — and it’s completely free. Your respondents won’t have to leave their Facebook page to complete your survey, and the responses will stream directly to your statistics page in your AYTM account.

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Upgraded: Quick Preview in editing

Upgraded: Quick Preview in editing

Have you ever wanted to put yourself in the mindset of someone taking the survey you created? We’ve upgraded our “Quick Preview” on the Editor page so you can do just that! You can now use the feature in “Respondent” or “Researcher” mode.

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New: reject open-ended responses

New: reject open-ended responses

Open-ended questions are a great way to collect qualitative feedback, gathering respondents’ opinions in their own words. Unfortunately, every once in a while a respondent’s words will be nonsense to you. AYTM to the rescue!

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New: Export to PowerPoint

New: Export to PowerPoint

Now you can export your statistics page to PowerPoint in seconds!

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New: Parental Status demographic filter

New: Parental Status demographic filter

On the “Define Your Target Market” page, you can now target people who have children, or don’t have children, using our parental status demographic filter. You can even target more specifically by the number of children they have.

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Insider tip: autofill of survey response text

Insider tip: autofill of survey response text

When we see surveys come together on our platform, with our sleek user interface and super cool features, it’s pretty exciting. For most of us at AYTM we think it’s one of the best parts! We want everyone to be as excited as we are when using our platform, so we’ve decided to share one of our favorite insider tips.

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Happy Holidays from AYTM!

Happy Holidays from AYTM!

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New: smart “Not Applicable” checkboxes

New: smart “Not Applicable” checkboxes

Checkbox question types are great for when you have a list of options with more than one possible answer. Sometimes, however, the list may not apply to a respondent, so they would appreciate a “not applicable” or “none of the above” option.

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New: randomization for pre-screening questions

New: randomization for pre-screening questions

Randomization is a great feature for minimizing respondent bias, since each respondent will see your answer response list in a different order. The upgrade to this functionality is the ability to randomize answer choices for pre-qualification questions. Just like randomization for the rest of your survey, go to the bottom of the page first and select “Randomize answers.”

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New: Psychographic Tags

New: Psychographic Tags

As we continue to grow here at AYTM, we are constantly looking for ways to reach the best respondents — and provide you with the highest quality data — quickly and easily. This is why we have added psychographic traits to the pre-existing ten demographic traits in the “Define Your Target Market” section. When defining your target market with psychographics, you may use a custom pre-qualification question or our library of house tags.

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New: Bar Charts

New: Bar Charts

We are constantly upgrading the functionality of our statistics page, and most recently we added bar charts. Each question will give you the breakdown of the respondent’s answers, with the option to view the data as a pie chart, column chart, map view, and now bar chart.

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