AYTM Company News AYTM Company News - The Official Blog of Ask Your Target Market 58 posts

AYTM Survey Editor 3.0 is Here!

AYTM Survey Editor 3.0 is Here!

For the past few months the development team here at AYTM have been heads down working on the most ambitious survey editor platform update in the history of the company. On the surface we have some new, improved features and functionality while on the back-end we have significantly upgraded our foundation for rapid development.

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IIEX 2018: Innovation for the Future

IIEX 2018: Innovation for the Future

The IIeX North America conference is coming up next week, June 11 – 13th and we hope to see you there! This is your chance to learn more about the innovative market research trends and technology that are disrupting our industry.

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Introduction to GDPR

Introduction to GDPR

What’s GDPR & Who’s Affected?

On May 25th, 2018, the General Data Protection Regulation (GDPR) will enter into effect in the European Union. The new privacy laws will have a fundamental impact on how organizations handle data.

The GDPR replaces the previous EU Data Protection Directive with the intention of modernizing data privacy laws across Europe. Online surveys, which are at the forefront of any consumer, market, or employee research, also need to be made compliant with the updated regulations. However, GDPR applies to more than just market research organizations and reaches far beyond Europe.

If any part of your individual or organizational processes EU citizens data, regardless of whether that processing occurs inside or outside of the EU, then the GDPR applies to you. Storing any personally identifiable data within those categories is considered a processing activity and requires GDPR compliance.
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AYTM & Research Rockstar Special Training Bundle for Researchers

AYTM & Research Rockstar Special Training Bundle for Researchers

AYTM is proud to partner with our friends at Research Rockstar to offer a special discounted market research training bundle. The 3-course AYTM bundle includes fundamental courses on questionnaire design, data analysis and using research tests like Conjoint & Maxdiff. Thanks to Research Rockstar we are able to offer all 3 courses as a bundle with over $200 in savings.

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Highest Rated Survey Website PaidViewpoint.com Hits 1,000 Reviews on SurveyPolice

Highest Rated Survey Website PaidViewpoint.com Hits 1,000 Reviews on SurveyPolice

AYTM is proud to announce that as of this week our proprietary market research survey website, PaidViewpoint.com has reached 1,000 reviews on the popular survey directory at SurveyPolice.com. The milestone makes us not only the highest rated survey website on the directory, but also the second most reviewed overall.

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AYTM Launches New Advanced MaxDiff Express and HB

AYTM Launches New Advanced MaxDiff Express and HB

This week AYTM is excited to announce the launch of our new Advanced MaxDiff with two flexible variations, Express and HB. For those unfamiliar, MaxDiff is often used to obtain preference/importance for multiple attributes (brand preferences, brand images, product features, advertising claims, etc.). The new Advanced MaxDiff, Express and HB both have been developed to use less screens to decrease respondent fatigue and allow you to get the right data for your market research needs.

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Feature Friday: Brianna Boyer

Feature Friday: Brianna Boyer

For this week’s Feature Friday, we chose our Research Manager Brianna Boyer. Brianna has been with AYTM since the fall of 2013. With a passion for sports, British panel shows and Minesweeper, Brianna describes herself as logical, curious and passionate.

In her spare time she has been known to solve LSAT analytical and logical reasoning practice problems for fun. Learn more about Brianna below.

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Feature Friday: Alex Romanenko

Feature Friday: Alex Romanenko

For this Feature Friday, we chose one of our amazing back-end developers, Alex Romanenko. With a passion for programming Alex has been with AYTM for almost a year now.  Learn more about Alex below.

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Feature Friday: Clare Brown

Feature Friday: Clare Brown

For this Feature Friday, we selected our very own Community Manager, Clare Brown. Clare has been with us since  the beginning, with interests in cooking and mystery novels she describes herself as a introspective global citizen. An animal lover, Clare has two dogs Blue and Suri.

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Feature Friday: Daria Orlova

Feature Friday: Daria Orlova

For Feature Friday this week we chose one of our QA Engineers, Daria Orlova. From Odessa, Daria has been with us for 3 months now. She describes herself as polite, curious and a dreamer. As a child, her father also being a software engineer, created small applications to teach her math. It wasn’t until her later school years when she got into the computer engineering field.

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The AYTM Holiday Cookbook

The AYTM Holiday Cookbook

Get into the Holiday spirit with what AYTM is cooking up. Never miss a moment or a favorable dessert this season!

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Feature Friday: Stephanie Vance

Feature Friday: Stephanie Vance

For this Feature Friday we chose our very own Director of Research, Stephanie Vance. Stephanie has a PhD in experimental psychology and has been with AYTM since 2014. She has been in the market research field for about 10 years, and has worked on both the client and vendor side.

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Feature Friday: Dominique Hernandez

Feature Friday: Dominique Hernandez

Dominique Hernandez, Client Support

This week for feature Friday, AYTM is  featuring a member from our client support team, Dominique Hernandez. Dominique has been with AYTM 4 months now and is a valuable member of our support team. A Spielberg fan with an adventurous spirit, Dominique describes herself as a creative soul.

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Feature Friday: Ivan Konanykhin

Feature Friday: Ivan Konanykhin

Ivan Konanykhin, Statistician

This week for Feature Friday, AYTM is featuring our very own statistician, Ivan Konanykhin. Ivan, was born in Uglich Russia, and given a unique opportunity to study in the states during his Senior year of high school; his favorite subject — applied mathematics. Analytical, hard-working and adaptable are just a few words Ivan would use to describe himself. He began his fruitful partnership with AYTM in May of 2015.

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Feature Friday: Stacey Penczak

Feature Friday: Stacey Penczak

 Stacey Penczak, Project Manager

This week for Feature Friday AYTM selected to feature Stacey Penczak our Project Manager. Stacey is another AYTM New Jerseyite who enjoys taking long nature walks and doing yoga before starting her work day.  An animal lover, winter sports enthusiast and a born researcher – Stacey has just celebrated her 1 year anniversary here at AYTM. Silly, resourceful, methodical are just a few of the many words Stacey would use to describe herself. Learn more about Stacey below.

 

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Feature Friday: Ariel Hagaman

Feature Friday: Ariel Hagaman

Ariel Hagaman, Director of Client Services

This week for Feature Friday AYTM selected to feature our Director of Client Services, Ariel Hagaman. A born and raised New Jerseyite, Ariel joined the AYTM family 5 years ago as Director of Client Services. A graduate of the University of Phoenix, Ariel has always found that she is at her best when working with people. We asked Ariel to provide us with a few more insights about herself, these were her responses.

 

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Market Research Platform AYTM Receives ISO 27001 Certification

Market Research Platform AYTM Receives ISO 27001 Certification

AYTM ISO 27001 sealA-LIGN ISO 27001 LogoANAB Logo

 

 

 

 

 

Market research platform AYTM (Ask Your Target Market) announced today ist has earned ISO 27001 certification, making it one of the first market research platforms to do so. The certification is for the information security management system (ISMS) supporting AYTM’s survey platform, as well as for their proprietary panel PaidViewpoint, in order to ensure the utmost quality of data security for market researchers and survey respondents. ISO 27001 is one of the most widely recognized, internationally accepted independent security standards.

All customer-facing business processes and services are included within the scope of the ISMS. This includes all critical and sensitive AYTM customer information, as well as the personal information and responses of PaidViewpoint survey respondents and respondents coming from third-party panel partners. These processes include:

  • Survey questionnaire development
  • Survey application development
  • Survey deployment
  • Survey data collection
  • Survey analytics
  • Contracted survey creation, management, analysis and reporting
  • Survey respondent personal information
  • Survey respondent responses to surveys

Lev Mazin, AYTM’s CEO and co-founder says “As the keepers of important market research data for many Fortune 500 clients with access to over 25 million respondents, we must have best-in-class security. In achieving our ISO 27001 certification we have taken our program to the next level. By showing we are able to adhere to the very strict standards set by ISO, we are able to offer our clients guaranteed unprecedented protection.”

For customers’ peace of mind, AYTM and PaidViewpoint have established a formal program to continue being audited and certified to this ISO standard going forward, and this will consistently be performed by an independent, third-party auditor. AYTM’s compliance with the ISO standard was certified by A-LIGN, an ISO certification body accredited by the ANSI-ASQ National Accreditation Board (ANAB).

About AYTM

AYTM is a market intelligence solution offering a full range of quantitative and qualitative services, providing as much or as little assistance as users need. AYTM’s CASRO-approved proprietary panels provide best-in-class levels of trust, quality, speed, and feasibility, with access to over 25 million consumers in 26 countries, along with real-time pricing, guaranteed delivery time, and blazingly fast turnaround. AYTM was voted by the market research industry as one of the top 50 most innovative market research companies in the world in the 2017 GreenBook Research Industry Trends (GRIT) Report, and is certified to ISO 27001 to provide top-tier data security, privacy, and quality compliance.

About A-LIGN

A-LIGN—a nationwide security and compliance solutions provider—specializes in helping businesses across a variety of industries navigate the complexities of their specific audit and security assessment needs. As an ANSI-ASQ National Accreditation Board (ANAB) accredited certification body, A-LIGN is one of a limited number of companies that can issue an accredited ISO 27001 certification in the U.S. A-LIGN is also one of the only companies in the world that is a licensed CPA firm, Qualified Security Assessor Company (QSAC), accredited ISO 27001 certification body, and accredited FedRAMP 3PAO.

University of Georgia and AYTM Partner to Further Enhance the Master of Marketing Research Program

University of Georgia and AYTM Partner to Further Enhance the Master of Marketing Research Program

AYTM is proud to announce that we’re the newest advisory board member and partner of the globally-renowned Master of Marketing Research (MMR) program at the University of Georgia’s Terry College of Business. The partnership is focused on bringing our world-class research tools and access to over 25 million respondents to UGA MMR students. This is our first major university partnership, which will educate and empower the next generation of market researchers.

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August highlights: the latest upgrades for research awesomeness

August highlights: the latest upgrades for research awesomeness

Summer is generally a time for kicking back and relaxing, but not here at AYTM HQ. Check out our latest rollouts for making your insights even shinier than usual.

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How to write a great survey – AYTM Templates

How to write a great survey – AYTM Templates

Our team of researchers has crafted all-new, customizable, AYTM survey templates! They’re your plug-and-play solution for testing logos, ads, product concepts, and more. Templates are free of charge, and available to all members regardless of your subscription plan. Your templates are automatically available in your dashboard in a folder labeled “AYTM Survey Templates Library.”

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What’s the best possible package combination I can create? – Conjoint

What’s the best possible package combination I can create? – Conjoint

Need to figure out the best combination of features for your future product, service or package? Wouldn’t it be great if you could also figure out the best combo to offer to each cluster of your target audience—and figure out your audience clusters automatically? We’d like to announce one of our latest additions to our survey platform, the new drag-and-drop Conjoint question type.

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New Market Research Memberships from AYTM

New Market Research Memberships from AYTM

AYTM (Ask Your Target Market)—a trusted market research solution for online survey creation, hosting, data analysis, and visualization—presents a new flexible membership program aimed to make team research collaboration more efficient, and provide every client from startups to enterprises with an advanced yet easy and affordable market research experience.
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Happy New Year!

Happy New Year!

Dear ​AYTM clients,

Thank you for trusting AYTM, sharing your feedback with us, and spreading the word! Ever since we launched in 2009, we’ve been constantly inventing new ways to improve the market research experience for researchers and survey takers alike. I’d like to tell you about a significant update that we’ll be launching early next year.
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Download AYTM market research in SPSS format

Download AYTM market research in SPSS format

Attention, fans of SPSS: did you know you can download your AYTM data directly in SPSS format, without needing to import an Excel sheet first?

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Leonard Murphy Joins AYTM as Senior Strategic Advisor

Leonard Murphy Joins AYTM as Senior Strategic Advisor

U.S.-based market research solutions platform AYTM (Ask Your Target Market) has appointed Leonard “Lenny” Murphy in the newly-created position of Senior Strategic Advisor.

Murphy will be working with the AYTM team to continue to develop best-in-class innovative solutions for insight generation with a focus on product development, strategic partnerships, and automation. His experience in the market research industry encompasses various leadership and consulting positions, including serving as an advisor and Editor-in-Chief for the market research organization GreenBook. This appointment is in addition to his continuing roles at GreenBook, Gen2 Advisors, and multiple advisory board engagements.

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