AYTM » AYTM Company News http://aytm.com/blog Ask Your Target Market blog Fri, 17 May 2013 13:33:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Happy Holidays from AYTM! http://aytm.com/blog/aytm-company-news/happy-holidays-from-aytm/?utm_source=rss&utm_medium=rss&utm_campaign=happy-holidays-from-aytm http://aytm.com/blog/aytm-company-news/happy-holidays-from-aytm/#comments Sun, 30 Dec 2012 21:09:59 +0000 Lev Mazin http://aytm.com/blog/?p=9152 Continue reading →

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Dear aytm clients and followers!

We have extended our Holiday Promotion to December 31st to 5 pm PST. Pre-Fund your account and we will bonus an extra 15%! We Wish Everyone a Happy and Healthy New Year!!
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At AYTM we certainly are not ready to rest just yet. We are excited and grateful that this year we were able to make so many new friends and become the “go-to choice” for many agencies. We helped startups and well-known nationwide brands to get consumers’ insights and assisted non-profits to make our society a better place. You call us your “secret weapon”, your reliable source of market research. Thank you for being so awesome! It’s a humbling and exciting experience for us.
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Your continuous feedback is a critical component of our master plan as we move into the New Year with passion, excitement and just a little touch of pride. While we are busy working on terrific things to be announced next year, we wanted to thank all of our clients with a once-a-year promotion, one like we have never offered before. If you prefund your account before the deadline of 5 PM PST on December 31th, 2012, we will add an additional 15% of your deposited amount to your account for immediate use.
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For example:
• $1k prefund -> $150.00 bonus added to account
• $10K prefund -> $1,500.00 bonus added to account
• $40K prefund -> $6,000.00 bonus added to account

Have an awesome holiday season, stay tuned, and feel free to make a wish for anything that is missing on AYTM by simply replying to this e-mail with your ideas.

Cheers,
AYTM team

P.S.:
We would like to share a couple of recent quotes from our clients who had our cheeks blushing and made all the hard work so worthwhile:

AYTM is our secret weapon!
“AYTM can do things super fast, but still offer quite a bit of flexibility and support, that’s very unique. AYTM.com is not just a self-service tool. AYTM’s support is the backbone of it all. We wouldn’t have been able to pull off our project that quickly without their help. That definitely sets AYTM apart._”
Rob H.

“I’m proud to say that I have had tremendous, positive results in working with [...] Ask Your Target Market (AYTM). I first came to AYTM for its good prices and terrific self-serve solution, but from my first test I was blown away by the quality of its panel responses._” Read full blog post by Bob G.

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]]> http://aytm.com/blog/aytm-company-news/happy-holidays-from-aytm/feed/ 0 Why We Created AYTM.com: Ask Your Target Market http://aytm.com/blog/aytm-company-news/aytm-ask-your-target-market/?utm_source=rss&utm_medium=rss&utm_campaign=aytm-ask-your-target-market http://aytm.com/blog/aytm-company-news/aytm-ask-your-target-market/#comments Thu, 14 Jul 2011 12:07:55 +0000 Lev Mazin http://aytm.com/blog/?p=458 Continue reading →

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]]> Most people at some point in their lives have dreamed of becoming entrepreneurs.

Many friends of mine have their own “million-dollar-idea”, but they never can be sure that the concept is viable until they execute it. To try the idea, they have to raise funds, use all their savings, quit their jobs, etc., which can lead to success but more often leads to a complete failure.

Validate your business idea

Big companies use expensive market research firms to reduce their risks and make better business decisions. While several thousand dollars is nothing for big companies, it’s usually out of the question for most people dreaming of their own startups.

Classic Market Research is time and cost prohibitive if you are not P&G

 

Asking friends and family their opinions is the most common first (and often only) step that bootstrap entrepreneurs take. Unfortunately, it’s not a very good platform to use to make major business decisions. Here’s why: first off, friends and family members may not represent the target audience the idea is designed for.

Chances are your mom is not your target market

 

Second, ‘friends and family’ is a very limited network that can’t represent a neutral nationwide opinion. Finally, these people may not be honest in their feedback in an effort to be encouraging or at least not offensive.

Your friends are biased

 

Therefore, many potentially great ideas never get off the ground just because traditional market research services are financially out of reach and home-made alternatives are just not reliable.

 

David and I had a similar problem with the Facebook app we were building 2 years ago. We spent quite some time developing awesome functionality and driving users to the app, putting a great deal of money and effort into tons of cool innovative features, and yet it didn’t take off as we had expected.

 

Our endless “to do or not to do” discussions were mostly intuition and logic driven, but often ended up being very far from actual users’ demand. We were quite frustrated and wished there was a simple and affordable way to ask potential users what they would appreciate the most in the app before we ever started development and spent any time on it. We looked around and were amazed that there was no tool out there affordable enough that we could use.

aytm.com Ask Your Target Market logo

 

 

At that point we realized that this situation can and should be changed. That’s how Ask Your Target Market (aytm.com) was born!


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