Daily Survey Results Daily Survey Results Blog - Get Free Data From AYTM 1226 posts

DIY Mindset Survey: Video Named Popular Source for Inspiration

DIY Mindset Survey: Video Named Popular Source for Inspiration

Whether it’s because of the savings potential or just an outlet for creativity, more and more people are gaining interest in do-it-yourself projects and content. From Pinterest to entire television networks, there’s plenty of sources for DIY inspiration out there. And consumers seem to be taking notice. Marketing agency Venveo has put together a profile of the “DIY consumer.” So how many consider themselves to be interested in DIY content or projects? We asked 1,000 respondents about their thoughts on those projects and about what drives them to DIY.

Read more

Campaign of the Week: Coca-Cola Ad Shares Message of Unity

Campaign of the Week: Coca-Cola Ad Shares Message of Unity

Coca-Cola recently released a simple ad campaign intended to help ease rising tensions in the U.S. The ad reads, “We live as many. We stand as one.” Then it includes the iconic Coca-Cola logo in the bottom corner. This isn’t the first example of brands using advertising to get involved in social issues. But what do consumers think about this type of ad? We asked 1,000 respondents their thoughts about the brand and then tested the ad to see if it might actually have a positive impact.

Read more

Augmented Reality Survey: Pokemon Go Providing Boost to Industry

Augmented Reality Survey: Pokemon Go Providing Boost to Industry

Augmented reality is a new form of technology that’s been gaining interest within the tech community for years. But until recently, there wasn’t an app or program that used it and managed to gain mass popularity with consumers. But Pokemon Go, the hugely popular app that lets people collect Pokemon in the world around them, has changed all that. In fact, a report from Digi-Capital suggests that augmented reality and virtual reality are poised to hit $150 billion by 2020. So how many consumers are interested in this technology? We asked 1,000 respondents if they’ve used it and gauged their level of interest for future use.

Read more

Travel Rewards Survey: Customers Likely to Enroll In More Than One Program

Travel Rewards Survey: Customers Likely to Enroll In More Than One Program

Travel rewards programs are becoming increasingly popular and increasingly relevant for a lot of regular travelers. A recent study by Colloquy found that loyalty programs in general are gaining popularity. And travel rewards programs are certainly a big part of that. So how many travelers actually participate in those rewards programs? And how often do those rewards factor into their travel decisions? We asked 1,000 respondents about their travel habits and their thoughts on travel rewards programs.

Read more

Nutrition Labels Survey: Customers Value Transparency From Restaurants

Nutrition Labels Survey: Customers Value Transparency From Restaurants

Nutrition labels are becoming increasingly important to consumers. Even those who regularly patronize fast food or quick service restaurants have started looking for nutrition information or labels to inform their buying decisions at those establishments. A recent Gallup poll found that nearly half of consumers look at nutrition information when dining at restaurants. So what do consumers think about those nutrition labels? We asked about 900 respondents just how important those labels are.

Read more

Nursing Areas Survey: Consumers Likely to Support Family Friendly Businesses

Nursing Areas Survey: Consumers Likely to Support Family Friendly Businesses

Breastfeeding is a hot topic for families, especially when it comes to being out in public. Some stores, restaurants and other businesses have created designated nursing areas, comfortable changing spaces and other features to make life easier for parents. But others have some catching up to do. In fact, there’s even an app called Moms Pump Here that gives moms the ability to find businesses with comfortable nursing areas near them. So how might these nursing areas impact people’s opinions of various businesses? We asked 1,000 people their opinions about what makes a business appear “family friendly.”

Read more

Campaign of the Week: Award-Winning McWhopper Ad Calls for Peace

Campaign of the Week: Award-Winning McWhopper Ad Calls for Peace

A print ad from Burger King, where it invited arch-rival McDonald’s to unite and create a “McWhopper” collaboration burger in honor of Peace Day, was recently named one of the most effective print ads of the past year. The ad, which was presented as an open letter to McDonald’s, was certainly creative and great at grabbing attention. But what sort of impact did the ad actually have on consumers? We asked 1,000 respondents about their fast food eating habits and then tested how the ad impacted people’s choices.

Read more

Facial Recognition Survey: Consumers Not Ready for Technology in Ads

Facial Recognition Survey: Consumers Not Ready for Technology in Ads

Facial recognition technology is beginning to pop up in more and more places – on social networking sites, in apps and even in marketing and advertising campaigns. But there are also some concerns that people have about the privacy issues surrounding that type of technology. Publications like Computerworld have debated the potential implications of facial recognition technology, especially since tech companies like Facebook and Google have been able to develop really advanced versions of the technology. But how do consumers feel? We asked 1,000 respondents about their thoughts on facial recognition technology.

Read more

Electric Vehicles Survey: Hybrid Vehicles Slightly More Popular

Electric Vehicles Survey: Hybrid Vehicles Slightly More Popular

Though still not widely adopted by U.S. consumers, electric vehicles are getting more prevalent in the automotive industry. And hybrid vehicles give automotive consumers even more potential eco-friendly vehicle options. An infographic from Car Leasing Made Simple suggests that the electric vehicle market is in for even more growth if the current trend continues. So how many car buyers are likely to purchase electric or hybrid vehicles for their next purchase? We asked 1,000 respondents their thoughts on the electric car market.

Read more

Craft Cocktails Survey: Pinterest Users Likely to Enjoy Cocktails

Craft Cocktails Survey: Pinterest Users Likely to Enjoy Cocktails

As beer drinkers start gravitating more and more toward craft beers, another trend is emerging in the beer and spirits industry. Those evolving palates aren’t specific to beer drinkers. In fact, craft cocktails are expected to gain popularity this year according to experts cited in the Detroit News. But it’s not just a trend that impacts regular bar patrons. Even homebodies are getting in on the craft cocktail trend, thanks in part to the growing popularity of sites like Pinterest. So how many are interested in craft cocktails? We asked 1,000 respondents their thoughts on the trend and the spirits industry in general.

Read more

Online Reviews Survey: Majority Consider Social Proof Important

Online Reviews Survey: Majority Consider Social Proof Important

The importance of online reviews and social proof is becoming increasingly prevalent for consumers. Due to the growing popularity of sites like Yelp and even reviews on platforms like Facebook and Google, finding that social proof before making purchases is becoming more and more possible. In fact, a recent Moz study found that online reviews can have a major impact on consumers and their buying decisions, especially when they rank highly in search results. So just how important are online reviews to consumers? We asked 1,000 respondents their thoughts on reviews and social proof.

Read more

Campaign of the Week: Sprint Ad With Verizon Spokesman Emphasizes Value

Campaign of the Week: Sprint Ad With Verizon Spokesman Emphasizes Value

Sprint recently launched an ad campaign with a familiar face. But the face isn’t one that has appeared in Sprint ads before. In fact, he’s known for appearing in a series of ads for competing Verizon, where he repeatedly asked, “Can you hear me now?” to demonstrate Verizon’s reliability. But now he’s switched sides to call attention to Sprint’s value. What do consumers think about those Sprint ads with Verizon’s past spokesman? We asked 870 cell phone owners their thoughts on Sprint’s new ad campaign.

Read more

Lip-Sync Apps Survey: Snapchat Users Most Likely to Use Apps

Lip-Sync Apps Survey: Snapchat Users Most Likely to Use Apps

Lip-sync apps like Dubsmash and Musical.ly have been gaining popularity over the past few years. In fact, Musical.ly even recently reached the 60 million mark in young users, according to Yahoo Finance. So how many people already use lip-sync apps? And what is the main draw behind apps like these? We asked 1,000 respondents what they think about lip-sync apps and mobile apps in general.

Read more

National Parks Survey: Past Visitors Likely to Return

National Parks Survey: Past Visitors Likely to Return

This year is the centennial anniversary of the National Parks Service. While national parks like Yellowstone, Yosemite and the Grand Canyon have been popular for years, this celebration could bring in even more visitors than ever before. In fact, CNN reported that the National Parks Service experienced record high visitation numbers last year. So how many are likely to visit national parks this year? And what are some of the factors that people consider when deciding what sites to visit? We asked 1,000 respondents their thoughts about national parks.

Read more

Luxury Pet Products Survey: Quality Considered Most Important

Luxury Pet Products Survey: Quality Considered Most Important

Consumers are becoming increasingly aware of the quality of products they buy for their pets. Statistics from the American Pet Products Association suggest that spending on pet products is continuing to grow. And within that pet products industry, brands that sell luxury pet products are even finding success. So how many pet owners will pay extra for high quality or luxury pet products? And how do those buying habits compare to other types of purchases? We asked about 900 respondents to share their thoughts on pet products and paying for quality.

Read more

Campaign of the Week: Budweiser America Campaign Leverages Patriotism

Campaign of the Week: Budweiser America Campaign Leverages Patriotism

With Independence Day just around the corner, many brands are using patriotism in their marketing efforts. Not to be outdone, Budweiser is actually replacing some of its traditional branding with beer cans and bottles that say “America.” So what do beer consumers think about this patriotic branding campaign? We asked over 300 beer drinkers about their thoughts on beer and patriotic branding. And we tested the campaign to see if it might bring about positive results for Budweiser.

Read more

AI Personal Assistants Survey: Few Plan to Increase Usage

AI Personal Assistants Survey: Few Plan to Increase Usage

AI (artificial intelligence) personal assistants like Apple’s Siri and Microsoft’s Cortana have gained significant popularity in recent years. Those voice assistants, available on a variety of different tech devices, can help with a number of different tasks from driving directions to general questions. In fact, the Pew Research Center recently conducted a study where some experts claimed that AI technology like those assistants will be integrated into nearly every aspect of people’s daily lives by 2025. So how many people currently use AI personal assistants? We asked 1,000 respondents what they think about the technology and how it has impacted their lives.

Read more

Vehicle Safety Survey: Buyers Interested in High Tech Features

Vehicle Safety Survey: Buyers Interested in High Tech Features

Vehicle safety has advanced beyond simple features like air bags and basic crash tests. Today’s vehicles include high-tech features like blind spot detection, adaptive cruise control and rear cameras, all intended to make the driving experience even safer. In fact, The Hartford recently reported that older drivers especially value these high-tech vehicle safety features when purchasing automobiles. So how many car buyers will look for such safety features during their next car search? And what features are most likely to entice buyers?

Read more

Hard Soda Survey: Mike’s, Henry’s Named Top Brands

Hard Soda Survey: Mike’s, Henry’s Named Top Brands

Even though there are plenty of alcoholic beverages already available, a new competitor is emerging. Hard soda brands like Not Your Father’s Root Beer and Henry’s Hard Soda offer options for consumers who don’t like the taste of beer or just want to try some different flavored beverages. According to MarketWatch, alcoholic soda was actually a $116 million business in 2015. But could the industry be poised for even more growth? How many have already tried alcoholic sodas? And how could those companies attract even more consumers?

Read more

Tiny Houses Survey: Cost, Location Could Be Selling Points

Tiny Houses Survey: Cost, Location Could Be Selling Points

When you think of a dream home, you might picture a large mansion or a penthouse apartment or even an upscale cabin with lots of outdoor space. But for some consumers, the idea of a dream home is actually getting a lot smaller. Tiny houses can come in many different forms, from mobile houses to small spaces that just give homeowners a little more financial freedom. And those small homes are gaining popularity according to The Tiny Life. There are even some popular TV shows on networks like HGTV that cover tiny house lifestyles. So how many consumers are actually interested in living in tiny houses?

Read more

Campaign of the Week: McDonald’s International Ads Promote Unity

Campaign of the Week: McDonald’s International Ads Promote Unity

McDonald’s recently released a series of outdoor ads in Europe that focus on promoting a sense of international unity during Euro 2016, an international soccer championship tournament. While the ads were created with an international audience in mind, U.S. consumers might still appreciate the idea of acceptance and unity depicted by scarves from different countries being joined together and the “Come as you are” message shown on each ad. So what do U.S. consumers think about this type of advertising? And how might this specific campaign fare in the U.S.?

Read more

Social Influencers Survey: Consumers Most Likely to Trust Reviews, Demonstrations

Social Influencers Survey: Consumers Most Likely to Trust Reviews, Demonstrations

Social influencers have had a big impact on the world of online marketing in recent years. Instead of businesses just paying for advertisements, they’ve been able to leverage the reach and power of people who have already grown dedicated online followings of online consumers in various markets. Those marketing materials can take the form of YouTube videos, blog product reviews or even social media posts. There are even entire networks forming, such as FameBit and HelloSociety, with the sole purpose of connecting influencers and brands. In fact, influencer network The Shelf recently created an infographic showing exactly how much of an impact influencer marketing can have. So how many people recognize the impact of social influencers? And how many are likely to actually make purchases based on input from those influencers?

Read more

Wellness Retreats Survey: Healthy Consumers Potentially Interested

Wellness Retreats Survey: Healthy Consumers Potentially Interested

America’s growing concerns about wellness have had an impact on many different industries. Now, wellness is even making an impact on the travel and tourism industry, in the form of wellness retreats. Wellness retreats can take several different forms, from spas offering various treatments to resorts that offer yoga classes and healthy food options. According to Spafinder US, the concept of wellness retreats is having an impact on spa businesses around the country and the world, both remote destinations and spas that are closer to cities. So how many are generally interested in wellness retreats? And how might that interest impact the industry?

Read more

Meal Subscriptions Survey: Subscribers More Likely to Try New Services

Meal Subscriptions Survey: Subscribers More Likely to Try New Services

Meal subscriptions services like Blue Apron and Hello Fresh have steadily gained popularity in recent years. And there are no signs of them slowing down, according a recent study by FoodNavigator-USA. But meal subscription services are still relatively new to the marketplace. So how many consumers have actually tried using them? And how many are interested in trying them at some point in the future?

Read more

Family Nutrition Survey: Healthy Options Likely to Appeal to Parents

Family Nutrition Survey: Healthy Options Likely to Appeal to Parents

It seems that many consumers, particularly parents, are becoming more and more conscious about healthy food options. But with so many different food labels making different claims about ingredients or nutrition, it can be difficult for consumers to keep up. In fact, some studies like this one from BMC Public Health have found that different labeling systems haven’t had a dramatic impact on consumer health in various markets. So what do consumers think about food nutrition and labeling? And is family nutrition impacted by all the different claims made by food companies?

Read more