Daily Survey Results Daily Survey Results Blog - Get Free Data From AYTM 1212 posts

Luxury Pet Products Survey: Quality Considered Most Important

Luxury Pet Products Survey: Quality Considered Most Important

Consumers are becoming increasingly aware of the quality of products they buy for their pets. Statistics from the American Pet Products Association suggest that spending on pet products is continuing to grow. And within that pet products industry, brands that sell luxury pet products are even finding success. So how many pet owners will pay extra for high quality or luxury pet products? And how do those buying habits compare to other types of purchases? We asked about 900 respondents to share their thoughts on pet products and paying for quality.

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Campaign of the Week: Budweiser America Campaign Leverages Patriotism

Campaign of the Week: Budweiser America Campaign Leverages Patriotism

With Independence Day just around the corner, many brands are using patriotism in their marketing efforts. Not to be outdone, Budweiser is actually replacing some of its traditional branding with beer cans and bottles that say “America.” So what do beer consumers think about this patriotic branding campaign? We asked over 300 beer drinkers about their thoughts on beer and patriotic branding. And we tested the campaign to see if it might bring about positive results for Budweiser.

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AI Personal Assistants Survey: Few Plan to Increase Usage

AI Personal Assistants Survey: Few Plan to Increase Usage

AI (artificial intelligence) personal assistants like Apple’s Siri and Microsoft’s Cortana have gained significant popularity in recent years. Those voice assistants, available on a variety of different tech devices, can help with a number of different tasks from driving directions to general questions. In fact, the Pew Research Center recently conducted a study where some experts claimed that AI technology like those assistants will be integrated into nearly every aspect of people’s daily lives by 2025. So how many people currently use AI personal assistants? We asked 1,000 respondents what they think about the technology and how it has impacted their lives.

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Vehicle Safety Survey: Buyers Interested in High Tech Features

Vehicle Safety Survey: Buyers Interested in High Tech Features

Vehicle safety has advanced beyond simple features like air bags and basic crash tests. Today’s vehicles include high-tech features like blind spot detection, adaptive cruise control and rear cameras, all intended to make the driving experience even safer. In fact, The Hartford recently reported that older drivers especially value these high-tech vehicle safety features when purchasing automobiles. So how many car buyers will look for such safety features during their next car search? And what features are most likely to entice buyers?

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Hard Soda Survey: Mike’s, Henry’s Named Top Brands

Hard Soda Survey: Mike’s, Henry’s Named Top Brands

Even though there are plenty of alcoholic beverages already available, a new competitor is emerging. Hard soda brands like Not Your Father’s Root Beer and Henry’s Hard Soda offer options for consumers who don’t like the taste of beer or just want to try some different flavored beverages. According to MarketWatch, alcoholic soda was actually a $116 million business in 2015. But could the industry be poised for even more growth? How many have already tried alcoholic sodas? And how could those companies attract even more consumers?

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Tiny Houses Survey: Cost, Location Could Be Selling Points

Tiny Houses Survey: Cost, Location Could Be Selling Points

When you think of a dream home, you might picture a large mansion or a penthouse apartment or even an upscale cabin with lots of outdoor space. But for some consumers, the idea of a dream home is actually getting a lot smaller. Tiny houses can come in many different forms, from mobile houses to small spaces that just give homeowners a little more financial freedom. And those small homes are gaining popularity according to The Tiny Life. There are even some popular TV shows on networks like HGTV that cover tiny house lifestyles. So how many consumers are actually interested in living in tiny houses?

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Campaign of the Week: McDonald’s International Ads Promote Unity

Campaign of the Week: McDonald’s International Ads Promote Unity

McDonald’s recently released a series of outdoor ads in Europe that focus on promoting a sense of international unity during Euro 2016, an international soccer championship tournament. While the ads were created with an international audience in mind, U.S. consumers might still appreciate the idea of acceptance and unity depicted by scarves from different countries being joined together and the “Come as you are” message shown on each ad. So what do U.S. consumers think about this type of advertising? And how might this specific campaign fare in the U.S.?

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Social Influencers Survey: Consumers Most Likely to Trust Reviews, Demonstrations

Social Influencers Survey: Consumers Most Likely to Trust Reviews, Demonstrations

Social influencers have had a big impact on the world of online marketing in recent years. Instead of businesses just paying for advertisements, they’ve been able to leverage the reach and power of people who have already grown dedicated online followings of online consumers in various markets. Those marketing materials can take the form of YouTube videos, blog product reviews or even social media posts. There are even entire networks forming, such as FameBit and HelloSociety, with the sole purpose of connecting influencers and brands. In fact, influencer network The Shelf recently created an infographic showing exactly how much of an impact influencer marketing can have. So how many people recognize the impact of social influencers? And how many are likely to actually make purchases based on input from those influencers?

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Wellness Retreats Survey: Healthy Consumers Potentially Interested

Wellness Retreats Survey: Healthy Consumers Potentially Interested

America’s growing concerns about wellness have had an impact on many different industries. Now, wellness is even making an impact on the travel and tourism industry, in the form of wellness retreats. Wellness retreats can take several different forms, from spas offering various treatments to resorts that offer yoga classes and healthy food options. According to Spafinder US, the concept of wellness retreats is having an impact on spa businesses around the country and the world, both remote destinations and spas that are closer to cities. So how many are generally interested in wellness retreats? And how might that interest impact the industry?

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Meal Subscriptions Survey: Subscribers More Likely to Try New Services

Meal Subscriptions Survey: Subscribers More Likely to Try New Services

Meal subscriptions services like Blue Apron and Hello Fresh have steadily gained popularity in recent years. And there are no signs of them slowing down, according a recent study by FoodNavigator-USA. But meal subscription services are still relatively new to the marketplace. So how many consumers have actually tried using them? And how many are interested in trying them at some point in the future?

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Family Nutrition Survey: Healthy Options Likely to Appeal to Parents

Family Nutrition Survey: Healthy Options Likely to Appeal to Parents

It seems that many consumers, particularly parents, are becoming more and more conscious about healthy food options. But with so many different food labels making different claims about ingredients or nutrition, it can be difficult for consumers to keep up. In fact, some studies like this one from BMC Public Health have found that different labeling systems haven’t had a dramatic impact on consumer health in various markets. So what do consumers think about food nutrition and labeling? And is family nutrition impacted by all the different claims made by food companies?

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Campaign of the Week: Netflix Face Swap Ads Target Snapchat Users

Campaign of the Week: Netflix Face Swap Ads Target Snapchat Users

Netflix recently released a series of outdoor ads throughout France that let customers face swap with popular characters from Netflix shows, such as Frank Underwood from House of Cards and Kimmy Schmidt from The Unbreakable Kimmy Schmidt, using Snapchat’s face swap feature. The campaign led to over 60,000 face-swap selfies in just one week. And that success led to the campaign being rolled out in even more countries. So how would a campaign like this fare in the U.S.?

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Ecommerce Gamification Survey: Fun Experience Can Lead to More Sales

Ecommerce Gamification Survey: Fun Experience Can Lead to More Sales

There’s a new trend making its way through the ecommerce industry. Ecommerce gamification allows companies to add interactive features to their websites and mobile apps in an effort to make the shopping experience more fun and personal for each consumer. In fact, interest in gamification has increased drastically over the past few years, which could increase ecommerce sales according to online shopping platform Shopify. So how many online shoppers are interested in those interactive features? And how might that impact sales for ecommerce businesses?

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Connected Cars Survey: Potential Buyers Already Interested

Connected Cars Survey: Potential Buyers Already Interested

There’s a new wave of connected cars hitting the roads. Instead of regular old vehicles that just drive from point A to point B, consumers can now purchase cars that listen to voice commands, access the internet and exhibit a number of other connected features. According to a report from Business Insider, the market for connected cars is likely to continue expanding even more throughout the coming years. So how many are interested in owning connected cars in the future? And what factors are likely to convince them to go that route for their next car purchase?

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Wine Subscriptions Survey: Current Subscribers More Likely to Be Interested

Wine Subscriptions Survey: Current Subscribers More Likely to Be Interested

In recent years, a new model for making purchases has emerged. Instead of consumers having to spend time deciding on every single purchase, they can now sign up for subscription services in a variety of different niches that will deliver a selection of products to them on a regular basis for a monthly or yearly fee. According to subscription commerce platform Cratejoy, the market for these types of businesses has grown rapidly over the last few years. This model has even caught on with some wine consumers through wine subscription services like Club W and Glassful. So how many consumers like the idea of wine subscriptions? And how many are likely to actually use them?

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Consumer Attention Spans Survey: Many Lose Focus at Around 8 Seconds

Consumer Attention Spans Survey: Many Lose Focus at Around 8 Seconds

Among the many changes that technology has brought about, it seems that consumer attention spans might be getting shorter. A recent report by Microsoft found that consumer attention spans have decreased from about 12 seconds to about 8 seconds in recent years. The increased use of smartphones, social media and multitasking with different screens seems to have contributed to those shorter attention spans. Where people used to sit down and watch YouTube videos, they now just watch ten second clips on Snapchat. And instead of reading full articles, some just get their information from 140 character tweets. But how would consumers characterize their own attention spans? How many agree that they now give certain types of content less of a chance before deciding to either leave or dive deeper?

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Campaign of the Week: Pepsi Creates 5-Second Video Ads

Campaign of the Week: Pepsi Creates 5-Second Video Ads

Pepsi recently released a series of 5-second video ads featuring the company’s new series of emoji bottles. The ads are slated to run on both TV and online during the summer. But since the ads are so much shorter than normal TV commercials, it may be a different pace than what a lot of consumers are already used to. So how many people like the idea of 5-second commercials or online video ads? And more specifically, what type of impact might this Pepsi campaign have on the company?

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Virtual Reality Gaming Survey: Gamers Likely to Be Interested in VR

Virtual Reality Gaming Survey: Gamers Likely to Be Interested in VR

Virtual reality may not be as ubiquitous as computers or smartphones. But the sector is poised for significant growth according to reports like this one from SuperData Research. While there are several different potential applications for the technology, gaming is one of the most popular uses of virtual reality for early adopters. So how many people are likely to take part in virtual reality gaming in the near future? And what brands and devices are already catching consumers’ attention?

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Cuba Travel Survey: More Interest Among Regular Travelers

Cuba Travel Survey: More Interest Among Regular Travelers

Since the US government eased travel restrictions on Cuba earlier this year, some American travelers have considered visiting the country for various reasons. In fact, up to a quarter of Americans are interested in traveling to Cuba within the next year, according to a study from travel industry news source Skift. However, those interested in Cuban travel still have to show reasons for visiting the country, including visiting family, education and cultural reasons. So how many travelers are interested in visiting Cuba in the near future? And what factors might influence their travel decisions?

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Sustainable Quick Service Restaurants Survey: Taste, Cost More Important

Sustainable Quick Service Restaurants Survey: Taste, Cost More Important

When it comes to choosing a quick service restaurant, there are several different factors for consumers to consider. But that list no longer only includes things like taste, cost and convenience. Consumers are also increasingly concerned with the sustainability of their quick service food choices, according to QSR Magazine. So how many people already support sustainable quick service restaurants? And what is the likelihood that sustainability and locally sourced food items will continue to have an impact on the industry?

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Monitoring Kids’ Technology Survey: Software Not a Popular Method

Monitoring Kids’ Technology Survey: Software Not a Popular Method

The increasing prevalence of smartphones and various other tech devices has led to younger and younger kids having access to the internet. That means that more and more parents are having to figure out how to deal with the various issues that go along with kids’ technology use. There are parental controls and various software programs aimed specifically at helping parents monitor kids’ technology use. And other parents choose simply to talk to their kids about acceptable online behavior. A recent study by Pew Research found that many parents of teens have had to deal with these issues. So what methods are parents using to monitor their kids’ tech use? And what do people generally think about the concept of monitoring kids’ technology?

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Mobile Payments Security Survey: Security Not the Only Deterrent

Mobile Payments Security Survey: Security Not the Only Deterrent

Mobile payment platforms like Apple Pay and Samsung Pay have been gaining popularity with some smartphone users in recent years. Some of those platforms claim to offer added security that people who use just regular old credit or debit cards wouldn’t have. However, mobile payments security still seems to be a substantial concern for some consumers, according to studies like this one from ISACA. So how many mobile consumers have concerns about mobile payments security? And are those concerns likely to keep people from trying out mobile payments systems?

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Self-Driving Cars Survey: Safety Considered Major Issue

Self-Driving Cars Survey: Safety Considered Major Issue

There’s been a lot of talk about self-driving cars lately, from tech companies like Google reportedly working on completely autonomous vehicles to car companies releasing vehicles with some limited self-driving capabilities. But some consumers are still wary about the idea according to reports like the University of Michigan’s recent study. So how many consumers are interested in owning self-driving cars? And what are some of the factors that might impact their opinions?

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Mobile Chat Apps Survey: Brand Connections Consistent Between Apps, Social Media

Mobile Chat Apps Survey: Brand Connections Consistent Between Apps, Social Media

Mobile chat apps like WhatsApp and Snapchat have become increasingly popular in recent years, especially among young consumers. In fact, a report by Digiday found that most popular mobile chat apps experienced significant growth, some even doubling their reach, between April 2014 and April 2015. But these apps don’t just offer a way for friends to share messages with one another anymore. Now, brands are even getting involved and using mobile chat apps to reach out to consumers. So how many currently use these mobile chat apps? And how many are likely to connect with brands on those platforms at some point in the future?

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Vacation Rental Sites Survey: Price Named Determining Travel Factor

Vacation Rental Sites Survey: Price Named Determining Travel Factor

Over the last couple of years, vacation rental sites like Airbnb have gained massive popularity. In fact, Airbnb reportedly grew 353 times over between 2010 and 2015. As part of the growing “sharing economy,” sites like Airbnb allow consumers to rent homes, apartments, rooms and even non-traditional accommodations from others who aren’t using their own spaces, rather than paying for pricy hotels. However, some are still a little leery about vacation rental sites like Airbnb, in part because of safety concerns and also due to the impact that too many Airbnb rentals can have on the housing market in different communities. So how many people have already used vacation rental sites and what did they think of the experience? And looking forward, how many are likely to use those types of rental services in the future?

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