Several online news outlets have been trying to reinvent the way Americans view news broadcasts. From short videos to actual online news shows to live streaming broadcasts, there are plenty of ways Americans can use new media to get the latest news. But has cable news viewership suffered because of it?
In Ask Your Target Market’s latest survey, 25% of respondents said that they watch cable news every day. 16% said they watch cable news several times a week. 14% said they watch about once per week. 26% said they rarely watch cable news. And 20% said they never watch cable news.
Overall, 25% said that they watch cable news more often now than they did five years ago. 37% said that they watch cable news less often now than they did five years ago. And 38% said they watch cable news just as often now as they did five years ago.
39% of overall respondents said that they read news online every day. Another 25% said that they read online news several times per week. 17% said they read news online about once per week. 15% said they rarely read news online. And only 4% of respondents said that they never read news online.
45% of respondents said that they have watched short, pre-recorded news videos online. 19% said they have watched live-streaming newscasts online. And 14% said that they have watched full-length online news shows. 39% said they have never watched news videos online. Those who said they watch cable news daily were 2% more likely to watch online news videos.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on January 7 via AYTM’s online survey panel.