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Best practices
Crafting the perfect prompt: A guide to using Skipper Draft
Date
February 19, 2025
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News
New podcast from aytm, "The Curiosity Current" sets sail to explore the future of market research
Date
February 12, 2025
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Consumer insights
How Americans celebrate Valentine's Day: Insights into attitudes and behaviors
Date
February 7, 2025
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Best practices
ESOMAR's AI guidelines: Key questions to ask when buying AI-based research services
Date
December 4, 2024
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Best practices
Traditional vs. agile brand tracking: The advantages of agile brand trackers
Date
November 22, 2024
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Best practices
Mastering segmentation: The art and science behind successful studies
Date
November 4, 2024
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Consumer insights
Shrinkflation, skimpflation, and spaving: What consumers really think
Date
October 14, 2024
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Best practices
The survey soft launch: Dip your toes in the respondent pool
Date
September 4, 2024
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Consumer insights
Behold the power of the page: Survey reveals how books have influenced use
Date
August 8, 2024
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Best practices
Virtual shelf-testing best practices: Simulate real-world shopping experiences
Date
July 24, 2024
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News
Elevate your consumer insights expertise with the aytm Certification Program
Date
July 10, 2024
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Consumer insights
The rise of Sephora Kids: Gen Alpha takes over beauty and skincare
Date
June 25, 2024
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Best practices
A question type for every survey: Understand when to use them
Date
June 20, 2024
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Consumer insights
Hobbies of America in 2024: Understanding passions across the country
Date
June 12, 2024
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Consumer insights
Summer 2024 vacation trends revealed: The latest consumer insights
Date
June 6, 2024
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Consumer insights
How plant-based brands can expand appeal with flexitarians
Date
May 15, 2024
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Consumer insights
Are Americans embracing our AI overlords? The latest consumer insights
Date
May 8, 2024
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Best practices
Your guide to line optimization: Proven methodologies and best practices
Date
May 1, 2024
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Culture
Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations
Date
April 11, 2024
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Best practices
Open-ended survey questions: Expert advice and best practices
Date
April 3, 2024
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News
PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website
Date
April 2, 2024
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Consumer insights
How Americans celebrate Easter: Insights into attitudes and behaviors
Date
March 25, 2024
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Agile Research Transformation
Turn curiosity into your biggest strength: Transform your research with agile insights
Date
February 15, 2024
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Culture
Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager
Date
February 7, 2024
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Agile Research Transformation
Walking the walk: Practical advice for agile consumer insights transformation
Date
February 5, 2024
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Best practices
MaxDiff vs. Conjoint: When to use each discrete choice method
Date
December 12, 2023
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Best practices
Strategic survey fielding: Best practices for optimal data collection
Date
December 8, 2023
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Consumer insights
Gen Z and the Olympics: What advertisers need to know
Date
November 15, 2023
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Best practices
Pricing strategy research methodologies: Crack the code with consumer insights
Date
November 14, 2023
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Consumer insights
The secrets of skincare: Brand switching and other consumer insights
Date
September 26, 2023
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News
Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award
Date
September 21, 2023
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Consumer insights
Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits
Date
September 6, 2023
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Research on Research
Frequency or fallacy: Let's decipher the intention behavior gap
Date
August 30, 2023
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Consumer insights
Does X mark the spot? Consumer attitudes on changes at Twitter
Date
July 28, 2023
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Consumer insights
Convenience store shopper insights: Attitudes, behaviors, and buying habits
Date
July 27, 2023
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Best practices
The insights voyage: Tips for testing surveys before launch
Date
July 25, 2023
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Best practices
3 simple techniques to statistically adjust market research data
Date
June 21, 2023
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Research on Research
How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research
Date
June 19, 2023
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Best practices
What is a Likert Scale? Definition, examples, and when to use
Date
June 14, 2023
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Best practices
Best practices for conducting Gen Z research: How to engage youth audiences in surveys
Date
May 3, 2023
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Best practices
10 critical factors that drastically affect your market research success
Date
April 26, 2023
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Best practices
3 common market research mistakes and their significance to you
Date
April 5, 2023
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Best practices
Panel survey or list survey: Which is right for your research?
Date
March 22, 2023
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Best practices
The key to key drivers: Building surveys for regression analysis
Date
March 9, 2023
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Best practices
Boost your campaign's effectiveness: A foundational guide for creative testing
Date
March 1, 2023
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Culture
Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager
Date
February 15, 2023
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Best practices
Solving for tomorrow's research today: Incorporate these tips into your research right now
Date
February 8, 2023
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Best practices
How to name a product: 10 tips for product naming success
Date
February 1, 2023
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Best practices
Survey text analysis: How (and why) to analyze free-form text responses
Date
January 18, 2023
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Consumer insights
What’s driving consumer demand for sustainable food options at the grocery store?
Date
January 4, 2023
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Best practices
Test and refine your concepts: Research for every stage of product development
Date
December 28, 2022
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Consumer insights
Retail buying trends for 2023: Key trends to look for
Date
December 21, 2022
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Best practices
Charting the course of your career: Advice for market research professionals
Date
December 7, 2022
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Agile Research Transformation
The agile consumer insights partner evaluation checklist
Date
November 30, 2022
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Consumer insights
CPG sustainability in 2023: Key trends to watch out for
Date
November 23, 2022
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Consumer insights
Innovating with alcohol: Beverage companies experimenting with booze
Date
November 10, 2022
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Best practices
Staging surveys for success: Planning and preparation best practices
Date
November 2, 2022
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Best practices
Key Driver Analysis: Find out what’s powering preference
Date
October 26, 2022
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Agile Research Transformation
Incorporating agile research into your agency strategy
Date
October 5, 2022
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