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Best practices
Traditional vs. agile brand tracking: The advantages of agile brand trackers
Read story
Date
November 22, 2024
Best practices
Mastering segmentation: The art and science behind successful studies
Read story
Date
November 4, 2024
News
aytm launches Skipper, their new AI-powered research assistant
Read story
Date
October 24, 2024
Consumer insights
Shrinkflation, skimpflation, and spaving: What consumers really think
Read story
Date
October 14, 2024
Culture
Inside aytm: Meet Michael Scroggins, Systems Engineer
Read story
Date
September 27, 2024
Best practices
The survey soft launch: Dip your toes in the respondent pool
Read story
Date
September 4, 2024
Culture
Inside aytm: Meet Robin Witte-Crowell, Product Manager
Read story
Date
August 21, 2024
Consumer insights
Behold the power of the page: Survey reveals how books have influenced use
Read story
Date
August 8, 2024
Culture
Inside aytm: Meet Jenny Glissman, Learning Specialist
Read story
Date
July 31, 2024
Best practices
Virtual shelf-testing best practices: Simulate real-world shopping experiences
Read story
Date
July 24, 2024
Consumer insights
What do VR users think of headset brands?
Read story
Date
July 11, 2024
News
Elevate your consumer insights expertise with the aytm Certification Program
Read story
Date
July 10, 2024
Consumer insights
The rise of Sephora Kids: Gen Alpha takes over beauty and skincare
Read story
Date
June 25, 2024
Best practices
A question type for every survey: Understand when to use them
Read story
Date
June 20, 2024
Culture
Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services
Read story
Date
June 13, 2024
Consumer insights
Hobbies of America in 2024: Understanding passions across the country
Read story
Date
June 12, 2024
Consumer insights
Summer 2024 vacation trends revealed: The latest consumer insights
Read story
Date
June 6, 2024
Consumer insights
How plant-based brands can expand appeal with flexitarians
Read story
Date
May 15, 2024
Consumer insights
Are Americans embracing our AI overlords? The latest consumer insights
Read story
Date
May 8, 2024
Best practices
Your guide to line optimization: Proven methodologies and best practices
Read story
Date
May 1, 2024
Best practices
3 sample considerations for your next brand tracker
Read story
Date
April 23, 2024
Best practices
How to master advanced MaxDiff analysis
Read story
Date
April 18, 2024
Culture
Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations
Read story
Date
April 11, 2024
Best practices
Open-ended survey questions: Expert advice and best practices
Read story
Date
April 3, 2024
News
PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website
Read story
Date
April 2, 2024
Consumer insights
How Americans celebrate Easter: Insights into attitudes and behaviors
Read story
Date
March 25, 2024
Consumer insights
St. Patrick's Day: Exploring American attitudes
Read story
Date
March 15, 2024
Culture
Inside aytm: Meet Audrey Schwartz, Product Manager
Read story
Date
March 14, 2024
Innovation
AI in consumer insights: Beyond the buzzwords
Read story
Date
February 16, 2024
Agile Research Transformation
Turn curiosity into your biggest strength: Transform your research with agile insights
Read story
Date
February 15, 2024
Culture
Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager
Read story
Date
February 7, 2024
Agile Research Transformation
Walking the walk: Practical advice for agile consumer insights transformation
Read story
Date
February 5, 2024
Culture
Inside aytm: Meet Emily Kelley, Senior Learning Manager
Read story
Date
January 11, 2024
Best practices
MaxDiff vs. Conjoint: When to use each discrete choice method
Read story
Date
December 12, 2023
Best practices
Strategic survey fielding: Best practices for optimal data collection
Read story
Date
December 8, 2023
Consumer insights
Gen Z and the Olympics: What advertisers need to know
Read story
Date
November 15, 2023
Best practices
Pricing strategy research methodologies: Crack the code with consumer insights
Read story
Date
November 14, 2023
News
Introducing Insights Portal: A new way to connect survey data
Read story
Date
October 18, 2023
Innovation
5 myths about AI in consumer insights
Read story
Date
September 28, 2023
Consumer insights
The secrets of skincare: Brand switching and other consumer insights
Read story
Date
September 26, 2023
News
Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award
Read story
Date
September 21, 2023
Culture
Inside aytm: Meet Tiffany Mullin, VP of Growth Operations
Read story
Date
September 13, 2023
Consumer insights
Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits
Read story
Date
September 6, 2023
Research on Research
Frequency or fallacy: Let's decipher the intention behavior gap
Read story
Date
August 30, 2023
Best practices
Data quality control questions for surveys
Read story
Date
August 23, 2023
Innovation
Data Centrifuge: Cleaner survey data for better insights
Read story
Date
August 9, 2023
Best practices
Hidden gems of the aytm platform
Read story
Date
August 8, 2023
Consumer insights
Does X mark the spot? Consumer attitudes on changes at Twitter
Read story
Date
July 28, 2023
Consumer insights
Convenience store shopper insights: Attitudes, behaviors, and buying habits
Read story
Date
July 27, 2023
Best practices
The insights voyage: Tips for testing surveys before launch
Read story
Date
July 25, 2023
Culture
Inside aytm: Meet Heather Hill, Sr. People Operations Manager
Read story
Date
July 19, 2023
Best practices
TURF analysis for beginners
Read story
Date
July 12, 2023
News
Feature release roundup: Q2 2023 Spotlight
Read story
Date
July 6, 2023
Culture
Inside aytm: Meet Janel Hagaman, Product Manager
Read story
Date
June 28, 2023
Best practices
3 simple techniques to statistically adjust market research data
Read story
Date
June 21, 2023
Research on Research
How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research
Read story
Date
June 19, 2023
Best practices
What is a Likert Scale? Definition, examples, and when to use
Read story
Date
June 14, 2023
Consumer insights
Food for thought: Insights on sustainability
Read story
Date
June 7, 2023
Best practices
Captivate your audience with better market segmentation
Read story
Date
May 31, 2023
Best practices
Panels, sampling, and survey design: An introductory guide
Read story
Date
May 23, 2023
Culture
Inside aytm: Meet Matt Mahan, Director of Research
Read story
Date
May 17, 2023
Best practices
Understanding the Pros & Cons of Online Research Panels
Read story
Date
May 9, 2023
Best practices
Best practices for conducting Gen Z research: How to engage youth audiences in surveys
Read story
Date
May 3, 2023
Best practices
10 critical factors that drastically affect your market research success
Read story
Date
April 26, 2023
Culture
Inside aytm: Meet Missa Gray, Sr. Manager Client Success
Read story
Date
April 18, 2023
Best practices
Basic manners for better survey engagement
Read story
Date
April 10, 2023
Best practices
3 common market research mistakes and their significance to you
Read story
Date
April 5, 2023
Best practices
Panel survey or list survey: Which is right for your research?
Read story
Date
March 22, 2023
Culture
Inside aytm: Meet Iakov Pustilnik, Backend Developer
Read story
Date
March 15, 2023
Best practices
The key to key drivers: Building surveys for regression analysis
Read story
Date
March 9, 2023
Best practices
What every marketer should know about consumer insights
Read story
Date
March 7, 2023
Best practices
Boost your campaign's effectiveness: A foundational guide for creative testing
Read story
Date
March 1, 2023
Innovation
Unpacking the benefits of Concept Lab
Read story
Date
February 16, 2023
Culture
Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager
Read story
Date
February 15, 2023
Best practices
Solving for tomorrow's research today: Incorporate these tips into your research right now
Read story
Date
February 8, 2023
Best practices
How to name a product: 10 tips for product naming success
Read story
Date
February 1, 2023
Innovation
How technology is impacting research partnerships
Read story
Date
January 25, 2023
News
Q4 2022 feature release roundup
Read story
Date
January 19, 2023
Best practices
Survey text analysis: How (and why) to analyze free-form text responses
Read story
Date
January 18, 2023
Culture
Inside aytm: Meet Deborah Joyce, Project Manager
Read story
Date
January 11, 2023
Consumer insights
What’s driving consumer demand for sustainable food options at the grocery store?
Read story
Date
January 4, 2023
Best practices
Test and refine your concepts: Research for every stage of product development
Read story
Date
December 28, 2022
Consumer insights
Retail buying trends for 2023: Key trends to look for
Read story
Date
December 21, 2022
News
Spotlight Q4: Solving for the future with Lighthouse Academy
Read story
Date
December 15, 2022
Culture
Inside aytm: Meet Lauren Johns (LJ), Sales Administrator
Read story
Date
December 14, 2022
Innovation
Implicit Association: Psychology and consumer insights
Read story
Date
December 8, 2022
Best practices
Charting the course of your career: Advice for market research professionals
Read story
Date
December 7, 2022
Agile Research Transformation
The agile consumer insights partner evaluation checklist
Read story
Date
November 30, 2022
Consumer insights
CPG sustainability in 2023: Key trends to watch out for
Read story
Date
November 23, 2022
Innovation
When to use market research automation for survey building
Read story
Date
November 16, 2022
Consumer insights
Innovating with alcohol: Beverage companies experimenting with booze
Read story
Date
November 10, 2022
Culture
Inside aytm: Meet Paul Martin, Creative Director
Read story
Date
November 9, 2022
Best practices
Staging surveys for success: Planning and preparation best practices
Read story
Date
November 2, 2022
Best practices
Key Driver Analysis: Find out what’s powering preference
Read story
Date
October 26, 2022
Agile Research Transformation
Incorporating agile research into your agency strategy
Read story
Date
October 5, 2022
Best practices
Cross tabs for survey results: A beginner's guide
Read story
Date
September 28, 2022
Agile Research Transformation
5 ways to champion the value of agile consumer insights to increase influence
Read story
Date
September 21, 2022
Best practices
Advice for researchers on building tech-based partnerships (Hint: It's more than just vendor shopping)
Read story
Date
September 14, 2022
Innovation
Capture reactions to your ads: An overview of aytm's Xpert Ad Series
Read story
Date
September 7, 2022
Best practices
Rooting innovation in consumer needs: Uncovering opportunities with jobs-to-be-done segmentation
Read story
Date
August 31, 2022
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