Online advertisers have a lot of options and ways to target consumers effectively. So now more traditional forms of advertising such as TV commercials are seeming less relevant to many viewers, but some new technology is emerging that aims to change that. How do consumers feel about targeted television commercials?
In Ask Your Target Market’s latest survey, 52% of respondents said that they watch TV commercials every day. 15% said they watch commercials several times per week. 5% said they watch about once per week. 23% said they rarely watch TV commercials. And 5% said they never watch commercials.
Only 1% of commercial viewers said that the TV commercials they watch always match up with the things they like or would actually buy. 11% said that most of the commercials they see are relevant to their interests. 34% said they see relevant commercials about half the time. 50% said they rarely see relevant commercials. And 4% said that the commercials they see are never relevant to their interests.
In general, 25% of consumers said that they would definitely like to see more commercials that are targeted to their interests. 55% said they might like to see more targeted TV commercials. And 21% said they would not be interested in seeing more targeted commercials.
Only 3% of consumers said that all the advertisements they see online are targeted to their interests or products they would actually buy. 14% said that most of the ads they see online are relevant to their interests. 35% said that about half the ads they see are relevant to their interests. 43% said they rarely see relevant online ads. And 6% said that none of the ads they see online are relevant to their interests.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on January 10 via AYTM’s online survey panel.