Tumblr Users

In Ask Your Target Market’s latest survey, 6% of respondents said that they currently use Tumblr often. Another 11% said they sometimes use Tumblr. And 8% said that they have used the site at some point in the past. Males were slightly more likely than females to use the site. And respondents under 25 were 23% more likely to be current Tumblr users.

Yahoo Merger

Of those who have used Tumblr, just 12% see the acquisition as a positive thing. 22% said they see the site being acquired by Yahoo as a negative. 46% said they have neutral feelings about the merger. And 20% said they are still undecided or were unaware of the acquisition.

Yahoo Opinions

In general, 22% of respondents said that they have a very positive brand perception of Yahoo. 31% described their perception of Yahoo as somewhat positive. 37% said they are neutral or have no opinion about Yahoo. 8% said they have somewhat negative feelings about the company. And just 3% said they have a very negative perception of Yahoo. Current Tumblr users were slightly more likely to have negative feelings about Yahoo.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

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Results were collected on May 20 via AYTM’s online survey panel.

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Travel Plans

In Ask Your Target Market’s latest survey, 31% of US respondents said they definitely plan to travel during the summer months. 32% said they might travel this summer. And 37% said they definitely do not plan to do any traveling this summer.

Of those who could travel over the next few months, 76% said they plan to travel using their personal vehicle. 35% said they plan to travel by airplane. 12% plan to take a train. 8% plan to travel by bus. And 3% said they plan to travel in other ways, such as taking a cruise or borrowing a vehicle.

Travel Sites

Travel booking and deals sites such as Travelocity, Expedia, Kayak, and countless others have become a prominent source for finding fares and lodging information. But less than half of those who plan to travel this summer, 36%, said that they used travel websites to help make their summer travel plans.

Travel Costs

Gas prices and other related expenses, however, have surely had an impact on travelers over the last several years. 32% of overall respondents said that gas prices and travel fees have very much impacted their travel plans for this summer. 34% said costs have somewhat impacted their travel plans. And 35% said that gas prices and related fees haven’t impacted their travel plans at all. Of those who don’t plan to do any traveling this summer, 56% said that costs had something to do with their decision.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

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Results were collected on May 19 via AYTM’s online survey panel.

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YouTube Viewers

In Ask Your Target Market’s latest survey, 11% of respondents said they watch YouTube videos multiple times per day. 18% said they watch YouTube videos daily. 22% said they watch YouTube videos a few times per week. 12% said they watch videos on YouTube about once per week. 13% said they only watch YouTube videos every few weeks. 18% said they rarely watch videos on YouTube. And just 6% said they never watch videos on YouTube.

YouTube Channels

YouTube’s funded channel initiative is intended to highlight high-quality channels such as those that contain professional content, celebrities, web series and even more traditional sitcoms and other shows. But not all of those who watch videos on YouTube necessarily subscribe or follow particular channels. 18% of respondents said they have many favorite YouTube channels that they watch regularly. 23% said they have one or two favorite YouTube channels. And 58% of those who watch videos on YouTube said they don’t have any favorite YouTube channels.

YouTube Series

More specifically, just 9% said they have watched sitcoms or other scripted TV series on YouTube. 14% said they definitely would watch scripted TV shows on YouTube. 37% said they probably would. 29% said they probably would not. And 11% said they definitely wouldn’t watch scripted shows on YouTube.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

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Results were collected on May 16 via AYTM’s online survey panel.

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Twitter Users

In Ask Your Target Market’s latest survey, 51% of respondents said they currently have a Twitter account. But just 13% of those Twitter users said that they often watch videos, including those from YouTube and Vine, within expanded tweets. 30% said they sometimes watch videos within expanded tweets. Another 30% said they rarely watch videos on Twitter. And 27% said they never watch Twitter videos.

Twitter Ads

In general, just 11% of Twitter users think that Twitter ads such as Promoted Tweets are very effective. 45% said they think Twitter ads can be somewhat effective. 32% said they don’t think Twitter ads are very effective. And 12% said that Twitter ads are not effective at all. Of those who watch videos on Twitter, 20% think Twitter ads are very effective, and 61% think they can be somewhat effective.

Video Ads

On the other hand, just 5% of overall respondents said they think that ads before or during online videos are very effective. 38% said they think online video ads can be somewhat effective. 36% said they think online video ads are not very effective. And 21% said they are not effective at all. 12% of those who watch videos on Twitter said they think online video ads are very effective, and 47% think they can be somewhat effective.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

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Results were collected on May 15 via AYTM’s online survey panel.

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Constant Connection

In Ask Your Target Market’s latest survey, 22% of Americans said they spend more than 10 hours per day connected to the internet on average. 14% said they usually spend about 8 to 10 hours online. 36% said they spend an average of 5 to 7 hours online. 26% said they spend about 2 to 4 hours online per day. And just 3% said they spend an hour or less online per day.

Internet Use

There are a lot of different reasons people stay connected. 36% of respondents said that they use the internet for strictly personal reasons. 21% said they mostly use it for personal reasons. 23% said they use it for half personal reasons and half work reasons. 12% said they use the internet mainly for work reasons. And just 8% said they only use the internet for work reasons.

Disconnecting

Because of how easy it is to access the internet from almost anywhere, more and more Americans are staying connected during activities that are not traditionally associated with internet use. 65% of respondents said they have used the internet while on vacation. 18% said they have used it while hosting guests. 16% have done so while out to dinner. 15% said they’ve used the internet at parties. And 7% said they’ve used the internet while at the movies.

But even though most people have used the internet while on vacation, 35% said they could definitely disconnect from the internet for an entire week while on vacation. Another 31% said they could probably disconnect for a week. 21% said they probably couldn’t. And 14% said they definitely couldn’t disconnect for a weeklong vacation.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

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Results were collected on May 14 via AYTM’s online survey panel.

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Job Seekers

In Ask Your Target Market’s latest survey, 8% of respondents said that they’ve already found a summer job for this year. 13% said they definitely plan to look for one. And 14% said that they might be interested in looking for a summer job this year. Traditionally, students are one of the most likely groups to look for summer employment. 26% of students said they’ve already found a summer job, and another 40% may look for them this year.

Job Types

Of those who have found or are looking for summer employment, the most popular type of job was retail, with 39% saying they were seeking jobs in that industry. 38% said they are seeking office or clerical work for the summer. 26% are looking for food service jobs. 17% said they are looking for outdoor work such as summer camp work, landscaping, and construction. 29% said they are seeking other types of summer jobs, or aren’t particular about employment opportunities.

Summer Jobs

In general, 36% of respondents said that they have worked summer jobs many times in the past. 26% said they have worked a summer job at least once. And 38% said they have never worked a summer job. Of those looking for summer jobs this year, 40% have worked at them many times in the past, and 35% have done so at least once. Even high salary workers have had plenty of summer jobs; 45% of those with a household income of at least $100,000 per year said they have worked at many summer jobs, and 30% have done so at least once.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

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Results were collected on May 13 via AYTM’s online survey panel.

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Local Search

In Ask Your Target Market’s latest survey, 38% of respondents said they often search for local businesses using Google or other search engines. 19% often search for local businesses using their phone or mobile device. 15% often use social platforms like Facebook or Foursquare to find information about local businesses. And just 8% said they often search for local businesses using reviews sites like Yelp.

First Choices

But more specifically, 60% said that if they were looking for information about a local business, Google would be the first place they would go. 16% said they would go directly to the business’s website. 9% said they would call the business or just go there in person. 5% said they would search on Facebook or Foursquare first. 4% said they would search using their mobile device or mobile apps. 2% said they would use Yelp or similar sites. And 5% said they would use other methods, such as the phone book or asking a friend.

Social Platforms

But even though social platforms aren’t the most popular sources for information about local businesses, nearly half have used them to find new businesses at some point. 10% said they have found many new local businesses on social platforms like Facebook and Foursquare. And 30% have found one or two new businesses on social platforms.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

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Results were collected on May 10 via AYTM’s online survey panel.

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Cable Customers

In Ask Your Target Market’s latest survey, 60% of respondents said they currently have cable service. Of those customers, just 10% said they watch all the channels in their current cable package. 19% said they’ve watched most of their channels. Another 19% said they’ve watched about half of their channels. 28% of cable customers said they have watched less than half of the channels in their current package. 22% said they only watch a few channels. And 2% said they don’t watch TV at all.

Cable Channels

Since many customers don’t take advantage of their full channel package, logic would dictate that having individual channel options would solve this problem. But what would buyers prefer? 74% of current cable customers said they would prefer to choose individual channels rather than packaged bundles of channels. Only 10% said they would prefer channel bundles to individual channels. And 16% said they are undecided.

Potential Customers

Of the 23% of overall respondents who had cable service in the past and the 18% who don’t have cable at all, 24% said they would definitely be more likely to buy cable service if they had the option to buy channels individually. 36% said they would probably be more likely to purchase cable service. 26% said they probably wouldn’t be any more likely to get cable. And 14% said they definitely wouldn’t be more likely to get cable.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

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Results were collected on May 9 via AYTM’s online survey panel.

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Allergy Sufferers

In Ask Your Target Market’s latest survey, 28% of US respondents said that they suffer from seasonal allergies every year. Another 34% said that they have sometimes experienced seasonal allergy symptoms. And 39% said they have never suffered from seasonal allergies.

Allergy Effects

When asked how bothersome their allergies can be, 42% gave their allergies a 4 rating, on a scale of 1 to 5 (5 being the most bothersome). 13% gave their allergies a 5 rating. And just 2% of allergy sufferers said their allergies are not bad at all, giving them a rating of 1.

However, just 8% of allergy sufferers said that their allergies often keep them from going certain places or doing certain activities. 35% said that their allergies sometimes impact their plans. 42% said it’s rare that their allergies have any impact on their activities. And 15% said their allergies never impact their plans.

Allergy Treatments

Part of the reason that allergies might not impact many plans is the treatment options that are available. 74% of allergy sufferers said that they have taken medication for their allergy symptoms. 23% said they have tried natural treatments. And 10% said they have tried allergy shots. Just 11% of allergy sufferers said that they haven’t tried any treatments. In general, 19% of sufferers said they found the treatments they’ve used to be very effective, and 63% found them to be somewhat effective.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

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Results were collected on May 8 via AYTM’s online survey panel.

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Paycheck to Paycheck

In Ask Your Target Market’s latest survey, 40% of US respondents said that they are definitely living paycheck to paycheck. Another 20% said they live paycheck to paycheck most of the time. 18% said they live paycheck to paycheck sometimes. And just 23% of Americans said they are not living paycheck to paycheck. Respondents between 35 and 54 were 7% more likely to live paycheck to paycheck. Of those with a household income of at least $75,000 annually, 61% said they still live paycheck to paycheck at least sometimes.

Of those who live paycheck to paycheck, 26% said they have been doing so for over 15 years. 14% said they have been living paycheck to paycheck for between 10 and 15 years. 9% said it has been 7 to 9 years. 16% said it has been 4 to 6 years. 23% said it has been 2 to 3 years. And 12% said it has been just a year or less.

Paycheck Cycles

Of those living paycheck to paycheck, 56% said that it very much impacts how and when they can buy things like gas and groceries. 35% said that their paycheck cycles somewhat impact when they can buy things like gas and groceries. And 9% said that their paycheck cycles don’t impact their buying habits at all.

In the event of an emergency, just 36% of overall respondents said they have “rainy day” savings. Another 16% said that though they don’t have their own savings, they do have access to funds in the event of an emergency. And 50% said they don’t have any access to emergency savings. Of those living paycheck to paycheck, just 27% said they have savings, and 20% said they have access to funds in the event of an emergency.

Priorities

When asked to identify the most important uses for their paychecks, most respondents put having enough money for essentials like food and transportation above paying bills on time. Paying off debt or remaining debt free was generally the third most important. And saving money for emergencies was ranked higher than saving money for the future.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

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What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 7 via AYTM’s online survey panel.

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