The Brands We Drive

The United States is home to the largest passenger vehicle market of any country. According to the most recent data from The U.S. Department of Transportation and The U.S. Bureau of Transit Statistics, there are currently over 254 million registered passenger vehicles on American roads, and each year an average of 16.7 million new cars are sold.

To gain a better understanding on the current state of the American consumers’ relationship with their automobile, AYTM conducted DIY market research utilizing our online consumer panel and survey tool. The highlights of our discoveries are encapsulated in this infographic:

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Please feel free to use the code below to embed this infographic on your website or blog:

This Infographic is based on a survey of 2000 Americans who own or lease a car/SUV/truck that we’ve collected for you on aytm.com in 2012.

If you’d like access to the full report just send us an email and we’ll also be happy to give you a personal demo to see how AYTM’s online survey panel can help you collect actionable data.