The Essential Primer on Do-It-Yourself Market Research:
Learn How to Write Great Surveys.
No matter what size business you have, market research is a tool that can save you money, reduce risks and
uncover new opportunities. Traditional market research can be expensive, difficult to access, and take weeks
or months from start to finish. Fortunately, newer technologies empower any business owner, entrepreneur or
consultant to take the do-it-yourself path and perform quality market research that yields actionable
results leading to better business decisions. But, before you DIY, it is useful to understand the basic
how-to for performing quality research. This white paper will provide you with the essentials and set you on
the road to creating quality studies.