Xpert Ad: Screener
Solution
& Messaging
Have a number of possible advertising ideas you want to get feedback on fast? Upload your ad materials for respondents to review on aytm's standard metrics to screen for the best ideas. Configure your survey to include your custom attributes and open-ended questions for additional information.
- aytm's Concept Lab
Quickly see Top 2 Box summary statistics and significant differences between your concepts. - Key insights
Receive an automatic narrative summarizing your results and highlighting key findings. - Downloadable deliverables
Easily download a pre-populated .PPTX, an Excel summary of results, or access your raw data in a variety of file types.
- Appeal
- Believability
- Relevance
- Clarity
- Likeability
- Overall attitude
A composite score of the above individual metrics - Open-ended feedback
Likes, dislikes, and unaided description of the advertisement's main message
In this sequential-monadic design, respondents will be randomly assigned to review up to 6 ads. For each ad, they will provide ratings on 5 standard metrics (appeal, believability, relevance, clarity, likeability) along with any custom attributes you include. If you choose, they will also be asked to describe the main message of the ad and/or provide open-ended feedback on their preferences.
The Concept Lab will present the summary scores for each attribute tested (set from the methdology tab) along with pairwise statistical testing, allowing you to isolate which ones are most well received on your key performance indicators.