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Explore reactions on multiple metrics, from standardized attributes like appeal, clarity, and relevance, to your own custom attributes. Compare ratings to have confidence in your next ad.
Vet up to 10 advertising videos in a monadic design to know that your final creative materials will be well received.
Explore reactions on multiple metrics from standardized attributes like appeal, clarity, and relevance, to your own custom attributes. Compare ratings to have confidence in your next ad.
Vet from 2 to 6 advertising images in a sequential monadic design to discover which is the favorite among respondents and why.
Explore reactions on multiple metrics from standardized attributes like appeal, clarity, and relevance, to your own custom attributes. Pit ads side-by-side and determine which is the most well received.
Vet from 2 to 6 advertising videos in a sequential monadic design to discover which is the favorite among respondents and why.
Explore reactions on multiple metrics from standardized attributes like appeal, clarity, and relevance, to your own custom attributes. Pit ads side-by-side and determine which is the most well received.
Screen between 2 and 100 advertisement ideas in a sequential monadic design before investing in development to quickly identify which may have the most potential.
Explore reactions on multiple metrics from standardized attributes like appeal, clarity, and relevance, to your own custom attributes. Opt to include a couple open-ended questions for further feedback.
Expand the utility of your MaxDiff exercise by conducting an Anchored MaxDiff. This flavor of MaxDiff allows a researcher to not only assess the relative importance or appeal of a large number of items, but also to determine a utility boundary—that is, a threshold by which to judge which items actually have a positive impact or not.
This powerful tool helps you understand the types of decisions consumers make when forced to make trade-offs between different features or elements of products, services, and offerings.
Find out which elements drive most decisions and explore how your preference share shifts when you change an element.
Our powerful perceptual mapping tool helps you understand the relative similarities and differences between your brand and others.
These dynamic perceptual map and interactive topography visualizations help uncover powerful insights about how your brand stacks up to others.
Validate up to 100 product or service ideas by presenting images to respondents in either a monadic or sequential monadic design and discover which elicit the highest levels of purchase intent.
Further explore your concepts on custom attributes and perceived value to better understand respondents' interest and compare across concepts to why they may differ.
Validate up to 100 product or service ideas by presenting videos to respondents in either a monadic or sequential monadic design and discover which elicit the highest levels of purchase intent.
Further explore your concepts on custom attributes and perceived value to better understand respondents' interest and compare across concepts to why they may differ.
Get detailed feedback regarding which elements really stand out about your product or upcoming advertisement with this heatmap tool.
Respondents interact with a concept that can include images and text by placing pins to indicate areas areas they like, don't like, or any sentiment you wish to ask. Use the heatmap to discover the most concentrated areas, and be able to optimize your concept accordingly.
Need to know if your ad communicates a persuasive message that gets the viewer's conscious attention? Want to understand how the consumer perceives your video in real time?
Impression Dial is designed to track a range of respondent feelings throughout the viewing process in order to assure attentiveness and accuracy as you record how respondents react to your videos.
Are you curious if implicit attitudes towards your product are ultimately more responsible for purchase intent than traditionally measured explicit attitudes?
This solution pits traditional product appeal ratings (explicit attitudes) against the ability for your product materials to activate approach motivation (implicit attitudes) to determine which drives purchase intent.
MaxDiff is a great way to compare many alternatives without overwhelming respondents by asking them to read and consider all items at once.
This tried and true approach efficiently asks respondents to compare a handful of smaller sets of items and compiles the results to estimate the preference likelihood for all items.
Identify your optimal price point to maximize revenue or profits by testing purchase likelihood for your product at 4 to 10 separate price points.
Refine your results in this monadic design by also asking about purchase frequency. Tack on concept testing style attributes to better understand these pricing opinions.
Test up to 80 marketing claims statements with a MaxDiff exercise to determine which claims resonate the most with buyers.
Download an optional TURF analysis to discover the combinations with the best reach.
Get gut reactions to products or advertisements by tapping into System 1 thinking--thinking that is fast, uncontrolled, and automatic. The Rapid Association tool can increase your confidence that you are tapping into these intuitive decisions, unmarred by System 2 thinking--the more considered thinking that might not represent real in-the-moment choices.
Quantify consumer purchase behavior with aytm's agile Shelf Test. Gather real-time automated insights to inform shelf placement, fine-tune packaging concepts, and deepen your overall understanding of the shopping journey.
Analyze what respondents purchase, click on, how long it takes to find a product, and much more.
Side-by-Side is a more tenable way for respondents to shift through choices than a traditional rank-order exercise while allowing you to obtain the same order preference information.
Respondents focus on pairs of items, only needing to decide the better of the two. This can often be more straightforward than when respondents must consider and sort all items simultaneously.
Van Konan extends beyond the price sensitivity curves of Van Westendorp to incorporate vital context, such as likelihood of purchase, frequency of purchase, and total addressable market, to identify the optimal price points for max revenue and max profits.
