Conquer any challenge in the field

aytm certification program

Become an
expert for free

Yep, you read that right! Our certification program lets you discover everything the aytm platform has to offer while diving deeper into the world of consumer insights—at absolutely no charge. Why? Because educated and curious researchers are what move our industry forward! All you need to do is join our Lighthouse Academy and enroll in our free, self-paced courses.

Made for
any skill level

Whether you’re a novice or an industry veteran, you’ll find immediate value in our certification program. Our courses will help you stay current with market research best practices, learn more about the aytm platform, and prepare for different scenarios that may arise. Long-time aytm users will be happy to know that you can even skip ahead and take the quiz to show your knowledge.

What's on the horizon?

We’ve made big plans to expand the aytm certification program so you’re able to stay current in an ever-evolving market. Here are some of the upcoming certifications we have in store:

Advanced Maxdiff Certification

Choice-based conjoint certification

Shelf test

Van konan

Show off
your expertise

With each certification course comes the ability to share your certificate with peers. Let your colleagues know where you’re at with a unique code that links your certification to your LinkedIn profile. This ensures only those who have completed and passed the courses are able to share their success and knowledge with the industry.