Conquer any challenge in the field

aytm certification program

Become an
expert for free

Yep, you read that right! Our certification program lets you discover everything the aytm platform has to offer while diving deeper into the world of consumer insights—at absolutely no charge. Why? Because educated and curious researchers are what move our industry forward! All you need to do is join our Lighthouse Academy and enroll in our free, self-paced courses.

Solidify your understanding
of MaxDiff

Level up your expertise on MaxDiff research tests with our new certification. This course is one of a kind in the industry, offering a completely free, comprehensive overview of this extremely popular research test.

Improve your ability to test which items have the broadest appeal

TURF analysis has been helping insights seekers for decades, and this free course is all about helping improve how you leverage it to understand audience appeal. Get ready to demystify TURF analyses and maximize your reach by allocating limited dollars between different consumer segments and testing various combinations.

Optimize your product portfolio in a competitive market

Want to brush up on your Choice-based Conjoint (CBC) expertise? This aytm certification teaches you how to leverage this research test to get the most out of your respondents—so you’re always one step ahead of your competition.

Here’s what you can expect from this certification:

  • Learn about the methodology behind CBC
  • Demonstrate how to use aytm’s CBC analysis
  • Understand how to interpret data outputs
  • Employ best practices for CBC research tests

Not only will you become a CBC expert, but you’ll be given a LinkedIn badge to share with your peers and boost your profile.

What's on the horizon?

We’ve made big plans to expand the aytm certification program so you’re able to stay current in an ever-evolving market. Here are some of the upcoming certifications we have in store:

Choice-based conjoint certification

Shelf test

Van konan

Show off
your expertise

With each certification course comes the ability to share your certificate with peers. Let your colleagues know where you’re at with a unique code that links your certification to your LinkedIn profile. This ensures only those who have completed and passed the courses are able to share their success and knowledge with the industry.