Conquer any challenge in the field
aytm Certification Program
Our certification program helps you discover everything the aytm platform has to offer while diving deeper into the world of consumer insights—and it’s absolutely free of charge. Why? Because educated and curious researchers are who move our industry forward!
Become an
expert for free
Elevate your expertise in market research with aytm’s Core Platform Certification. These courses are designed to deliver valuable learnings that help you excel in data analysis and strengthen your confidence in using insights technology to make informed decisions.
Advance your
market research skills
We’re here to help you master the modern research toolkit with our Advanced Certifications. Take your skills to the next level with specialized courses designed to help you gain expertise in a variety of advanced methodologies and research environments.
Advanced Certifications
Maxdiff
Solidify your understanding of MaxDiff. This course is one of a kind in the industry, offering a completely free, comprehensive overview of this extremely popular research test so you can hone-in on consumer preference.
Turf Analysis
Improve your ability to test which items have the broadest appeal. Demystify TURF analyses and maximize your reach by learning the best way to allocate limited dollars between different consumer segments and testing various combinations.
CONJOINT
Optimize your product portfolio in a competitive market. This aytm certification teaches you how to leverage this research test to get the most out of your respondents—so you’re always one step ahead of your competition.
Applying Quotas
Explore quota sampling, where researchers select participants to ensure key demographics are represented. You’ll learn the purpose, types, and complexities of quota logic, and how to apply it to surveys with real-world examples.
What's on the horizon?
Future Learning and Enablement
The world of insights technology is rapidly evolving. And as new tools and methodologies enter the scene, we’re committed to helping empower your research initiatives with new courses designed to help modernize your research skills. By enrolling in the Lighthouse Academy, you’ll gain access to our ever-expanding list of certifications and courses. Here’s what’s coming up:
Shelf Test
Van Konan
Many More
Show off
your expertise
With each certification course comes the ability to share your certificate with peers. Let your colleagues know where you’re at with a unique code that links your certification to your LinkedIn profile. This ensures only those who have completed and passed the courses are able to share their success and knowledge with the industry.
