Helping a prominent tech company pinpoint new feature names
Helping a prominent tech company pinpoint new feature names
One of our client’s teams had the opportunity to run a pilot for a MaxDiff research study in order to highlight key findings for a new product feature. Utilizing aytm’s advanced survey platform and research services team, they were able to launch the survey and provide insight to key stakeholders within just a few weeks. This pilot supported a business case for how agile, quick-turn research adds value to the tech company’s marketing insights team.
Challenge
Objectives
- The goal was to identify the right name for a new button that would resonate with platform users and developers alike.
- This meant testing collection of 20 names—including a couple competitive names for comparison purposes—amongst various categories of users.
Target Audience
Solutions
Method
- The team partnered with aytm to conduct a full-service study.
- The tech company collaborated with aytm’s Research team to design an effective questionnaire, leveraging the aytm platform’s automated MaxDiff methodology to quickly program, and analyze the results.
Results
Results
- The study fielded in just three days over the weekend.
- Just two and a half weeks after kicking off the project, the Research team at aytm delivered a comprehensive report complete with recommendations that pinpointed two names for further testing among developers.
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