Insights for product development

Tools to take you from ideation to commercialization

Seeking to understand how your product or service offerings will perform in the market? Test creative, prove concepts, and build with a consumer-centric approach. Our intuitive solutions facilitate, nurture, and progress ideas throughout the development process so your team can go to market with confidence.

Get solutions for every stage of development

QUICKLY TEST & IDENTIFY WINNING CONCEPTS

PRIORITIZE PRODUCT FEATURES & CLAIMS

TEST LABELS, PACKAGING, & MORE

DETERMINE YOUR OPTIMAL PRICE STRATEGY

COMPARE PRODUCT OFFERINGS TO COMPETITORS

Find the approach that's right for you

Get the insights you need to bring the voice of your target audience to every phase of the product development lifecycle, no matter your level of research knowledge. The solutions and the expertise you need with flexible support offerings to ensure you accomplish your goals, on time and on budget, every time.

Concept Screening
Concept Testing
Feature Prioritization
Claims And Benefits Testing
Package Testing

Price Testing/Optimization
Line Optimization
Shelf Testing
Jobs To Be Done (Jtbd)

Let aytm empower your product development

We understand that the product lifecycle is intrinsically tied to the consumer, and we specialize in helping bring their voice into your decision-making process. So whether you’re prioritizing features and claims, optimizing price, or examining the influence of your package design on your audience, we can empower you to find answers that advance product development.

Drive precision

Quickly test, iterate, and evolve your product ideas by connecting with consumer preferences.

Build with intention

Discover, engage with and prioritize what is most
important to your consumers.

Harness empathy

Understand consumer attitudes and behaviors to determine their needs and expectations.

Instill confidence

Analyze usability, validate reception, identify opportunities, and track product performance.

An automated solution
for your agile research

Get templated questions with built-in logic, automated reports, and easy access to exportable findings. No matter what you’re testing or how experienced you are, aytm has an Xpert Solution that can plug into your research and help you find the answers you need to make impactful business decisions.