Insights for consumer experience
Find out what factors into purchase decisions
Each and every interaction with your brand is an opportunity to improve consumer perceptions: your promotional campaigns, product or service, messaging, and customer service experiences all impact the consumer’s impression of the overall brand and buying decisions. But the perception and experience of these touchpoints belong to your consumers. It is not something you control (although you can certainly influence it). Instead, it is defined as the journey your consumers take to make their purchases.
Empathize with your consumer
CONNECT WITH NEEDS & BEHAVIORS (IN LIFE)
UNDERSTAND CONSUMERS’ PATHS TO PURCHASE
UNDERSTAND CONSUMER EXPERIENCES & SATISFACTION
GAUGE CONSUMER PERCEPTIONS & ATTITUDES
IDENTIFY PERSONAS & COHORTS
Adapt to a world where every journey is different
We have powerful tools and automated templates to help you bring the voice of your consumer to the decision-making table. And if you’re looking for expert support to steer you in the right direction, search no further! We’ve got you covered.
- White Space Analysis
- Jobs To Be Done (Jtbd)
- Path To Purchase And
- Shopper Insights
- Virtual Shelf Testing
- Product Attitudes And Usage
- Satisfaction (Csat) And Loyalty
Listen and learn from your audience
Every interaction matters. That’s why aytm provides solutions that can help illuminate each moment of the customer’s experience. Get actionable consumer insights and segmentation, innovate on the consumer journey, and evolve your ideas in real-time according to your company’s vision.
Quickly test, iterate, and evolve your product ideas by connecting with consumer preferences.
Prioritize for success
Discover, engage with and prioritize what is most
important to your consumers.
Optimize for shoppers
Understand consumer attitudes and behaviors to determine their needs and expectations.
Segment buyer personas
Analyze the customer journey and pinpoint key touch points and market segments.