Insights for consumer experience

Find out what factors into purchase decisions

Each and every interaction with your brand is an opportunity to improve consumer perceptions: your promotional campaigns, product or service, messaging, and customer service experiences all impact the consumer’s impression of the overall brand and buying decisions. But the perception and experience of these touchpoints belong to your consumers. It is not something you control (although you can certainly influence it). Instead, it is defined as the journey your consumers take to make their purchases.

Empathize with your consumer

CONNECT WITH NEEDS & BEHAVIORS (IN LIFE)

UNDERSTAND CONSUMERS’ PATHS TO PURCHASE

UNDERSTAND CONSUMER EXPERIENCES & SATISFACTION

GAUGE CONSUMER PERCEPTIONS & ATTITUDES

IDENTIFY PERSONAS & COHORTS

Adapt to a world where every journey is different

We have powerful tools and automated templates to help you bring the voice of your consumer to the decision-making table. And if you’re looking for expert support to steer you in the right direction, search no further! We’ve got you covered.

White Space Analysis
Jobs To Be Done (Jtbd)
Path To Purchase And
Decision Journey
Shopper Insights

Virtual Shelf Testing
Product Attitudes And Usage
Satisfaction (Csat) And Loyalty
Consumer Segmentation
And Profiling

Listen and learn from your audience

Every interaction matters. That’s why aytm provides solutions that can help illuminate each moment of the customer’s experience. Get actionable consumer insights and segmentation, innovate on the consumer journey, and evolve your ideas in real-time according to your company’s vision.