Insights for consumer experience

Find out what factors into purchase decisions

Each and every interaction with your brand is an opportunity to improve consumer perceptions: your promotional campaigns, product or service, messaging, and customer service experiences all impact the consumer’s impression of the overall brand and buying decisions. But the perception and experience of these touchpoints belong to your consumers. It is not something you control (although you can certainly influence it). Instead, it is defined as the journey your consumers take to make their purchases.

Empathize with your consumer

CONNECT WITH NEEDS & BEHAVIORS (IN LIFE)

UNDERSTAND CONSUMERS’ PATHS TO PURCHASE

UNDERSTAND CONSUMER EXPERIENCES & SATISFACTION

GAUGE CONSUMER PERCEPTIONS & ATTITUDES

IDENTIFY PERSONAS & COHORTS

Adapt to a world where every journey is different

We have powerful tools and automated templates to help you bring the voice of your consumer to the decision-making table. And if you’re looking for expert support to steer you in the right direction, search no further! We’ve got you covered.

White Space Analysis
Jobs To Be Done (Jtbd)
Path To Purchase And
Decision Journey
Shopper Insights

Virtual Shelf Testing
Product Attitudes And Usage
Satisfaction (Csat) And Loyalty
Consumer Segmentation
And Profiling

Listen and learn from your audience

Every interaction matters. That’s why aytm provides solutions that can help illuminate each moment of the customer’s experience. Get actionable consumer insights and segmentation, innovate on the consumer journey, and evolve your ideas in real-time according to your company’s vision.

Winning concepts

Quickly test, iterate, and evolve your product ideas by connecting with consumer preferences.

Prioritize for success

Discover, engage with and prioritize what is most
important to your consumers.

Optimize for shoppers

Understand consumer attitudes and behaviors to determine their needs and expectations.

Segment buyer personas

Analyze the customer journey and pinpoint key touch points and market segments.

An automated solution
for your agile research

Get templated questions with built-in logic, automated reports, and easy access to exportable findings. No matter what you’re testing or how experienced you are, aytm has an Xpert Solution that can plug into your research and help you find the answers you need to make impactful business decisions.