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Xpert: Comparing ad creatives (images)

& Messaging
Starts at $4,315 Set up in minutes

Upload at least two images you want to compare—but you can include up to six. Then add any special attributes you want to include in the survey, alongside our standard aytm metrics.

Now you'll have all the data you need to analyze the pre-built report for your advertising creatives. Once the survey is complete, you can immediately pull up the Xpert Solution report and start digging into the results.

What you'll get
This solution grants you access to aytm's Concept Lab, which lets you quickly see how your concepts are doing and spot any big differences between them. It lets you separate how users and non-users react, delivers a breakdown of key findings, and recommends a winner. When you're done, you can easily export your results as a PowerPoint presentation, an Excel summary, or get your hands on the raw data in different formats.
  • aytm's Concept Lab
    Quickly see Top 2 Box summary statistics and significant differences between your concepts.
  • Key insights
    Receive an automatic narrative summarizing your results and highlighting key findings, including a recommended advertisement.
  • User/non-user comparison
    Optional feature to identify users and non-users and explore their reactions separately.
  • Downloadable deliverables
    Easily download a pre-populated .PPTX, an Excel summary of results, or access your raw data in a variety of file types.
Key metrics
This Xpert Solution comes with pre-built, automated reporting for more efficient analysis. Here are the key metrics you can expect to examine for the most relevant results.
  • Appeal
  • Believability
  • Relevance
  • Clarity
  • Likeability
  • Overall attitude
    A composite score of the above individual metrics
  • Preference score
  • Open-ended feedback
    Likes, dislikes, and unaided description of the advertisement's main message

Respondents will see each of the ad creatives in a random order and rate them according to five standard criteria (how appealing, believable, relevant, clear, and likable it is). They'll also rank any special attributes you’d like them to consider. Then, the respondents will share their thoughts and describe the main message of the ad.

After they've seen all the ads, they'll do a comparison task where they'll pick the best from a series of pairs until we determine the top-ranked. In order to make a recommendation, we'll look at the overall attitude score, how many attribute endorsements respondents had, and how often it was chosen as the preferred ad in the comparisons.