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Xpert Ad: Comparing Reactions (Images)

Xpert
Solution
Advertising
& Messaging
Starts at $4,315 Set up in minutes

Make sure your creative advertising materials are ready to go before launch! Upload up to six images, choose whether to include your own custom attributes to test alongside aytm's standard metrics, and discover which respondents identify as their favorite.

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What you'll get
  • aytm's Concept Lab
    Quickly see Top 2 Box summary statistics and significant differences between your concepts.
  • Key insights
    Receive an automatic narrative summarizing your results and highlighting key findings, including a recommended advertisement.
  • User/non-user comparison
    Optional feature to identify users and non-users and explore their reactions separately.
  • Downloadable deliverables
    Easily download a pre-populated .PPTX, an Excel summary of results, or access your raw data in a variety of file types.
OPEN LIVE REPORT PPTX
Key metrics
  • Appeal
  • Believability
  • Relevance
  • Clarity
  • Likeability
  • Overall attitude
    A composite score of the above individual metrics
  • Preference score
  • Open-ended feedback
    Likes, dislikes, and unaided description of the advertisement's main message
Methodology

In this traditional within-subjects design, respondents will view all tested ads (up to six) in a random order. For each ad, they will provide ratings on 5 standard metrics (appeal, believability, relevance, clarity, likeability) along with any custom attributes you include. They will also be asked to describe the main message of the ad and provide open-ended feedback on their preferences. After reviewing all ads, respondents will complete a side-by-side task, which displays pairs of ads and asks respondents to select the better of the two until a rank order is discerned.

A recommendation for the best advertisement(s) will be determined by analyzing the overall attitude score, number of attribute endorsements, and preference score.

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