Xpert Ad: Capturing Reactions (Images)
Solution
& Messaging
Make sure your creative advertising materials are ready to go before launch! Upload one or more creative images, choose whether to include your own custom attributes to test alongside aytm's standard metrics, and discover how well your ads are received by respondents.
- aytm's Concept Lab
Quickly see Top 2 Box summary statistics and significant differences between your concepts. - Key insights
Receive an automatic narrative summarizing your results and highlighting key findings, including a recommended advertisement. - User/non-user comparison
Optional feature to identify users and non-users and explore their reactions separately. - Downloadable deliverables
Easily download a pre-populated .PPTX, an Excel summary of results, or access your raw data in a variety of file types.
- Appeal
- Believability
- Relevance
- Clarity
- Likeability
- Overall attitude
A composite score of the above individual metrics - Open-ended feedback
Likes, dislikes, and unaided description of the advertisement's main message
In this traditional between-subjects, monadic design, respondents begin by viewing a single advertisement, followed by rating the ad on 5 standard metrics (appeal, clarity, relevance, believability, and likeability) along with any custom attributes you include. They will also be asked to describe the main message of the ad and provide open-ended feedback on their preferences.
If you include two or more advertisements (up to 10), a recommendation for the best advertisement(s) will be determined by analyzing the overall attitude score and number of attribute endorsements.