Data protection
and privacy

We built our platform with security and transparency

We strive to provide you with peace of mind when using our platform—to be transparent about our security infrastructure and practices and to implement management systems that go above and beyond standard data security and privacy practices.


In 2017, aytm became one of few market research platforms to receive an ISO 27001 certification. The certification is for the information security management system (ISMS) supporting aytm’s DIY Consumer Insights platform and our proprietary panel PaidViewpoint to ensure the utmost quality of data security for insights professionals and survey respondents. ISO 27001 is one of the most widely recognized, internationally accepted independent security standards.

PaidViewpoint and aytm established a formal program to continue being audited and certified to this ISO standard. An independent, third-party auditor will consistently perform this program. Our compliance with the ISO standard was certified by A-LIGN, an ISO certification body accredited by the ANSI-ASQ National Accreditation Board (ANAB).

Analyst studies her laptop

We protect
your rights

As a client, you exclusively own all rights, titles, and interest in all of your research data entered into the platform, including survey questions, content uploaded, respondent information, and survey responses.

All reports and downloads derived from your research data are also owned exclusively by you. All personal information and research data is deemed confidential information and will not be utilized by aytm for any purpose other than to perform its obligations under the terms identified in our TOU. We never sell or make publicly available specific information about our User’s Data, except as set forth in our Privacy Policy or as required pursuant to a regulation, law, or court order.

We adhere to regulations such as GDPR and CPPA and are committed to complying with any new regulations that surface in the future.

We secure your data

All customer-facing business processes and services are included within the scope of the ISMS. This includes all critical and sensitive aytm customer information, as well as the personal information and responses of PaidViewpoint survey respondents and respondents coming from third-party panel partners. These processes include:

  • Survey questionnaire development
  • Survey application development
  • Survey deployment
  • Survey data collection
  • Survey analytics
  • Contracted survey creation, management, analysis, and reporting
  • Survey respondent personal information
  • Survey respondent responses to surveys
Intricate ripples in otherwise calm water

We deliver
with confidence

We’ve implemented commercially reasonable security measures to protect the loss, misuse, and alteration of your personal information under our control. For example, all personal information collected by us is transferred over HTTPS, we limit access to the information only to individuals who need the information to perform their duties and we use reliable third-party providers to back up any personal information. Read our privacy policy for more information. We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To perform the contract, we are about to enter into or have entered into with you
  • When it is necessary for our legitimate interests (or those of a third-party) and your interests and fundamental rights do not override those interests
  • To comply with a legal or regulatory obligation

Have additional security-related questions?