Insights dashboard

Analysis that drives better decisions

You have a story to tell—you need every tool at your disposal to effectively make and validate your decisions. Our automated dashboard is where dynamic data becomes real-time insights—it’s where the answers you seek and stories you tell come to life.

Visualize your insights

Seeing Is Believing

After fielding your survey, you’ll want to show off your findings. Our dashboard delivers instant analysis, custom charts, and a powerful toolset for customizing your data visualizations.

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Chart views

Leverage visuals to tell the story of your findings. Visualize your data with pie charts, column charts, percent column charts, bar charts, and percent bar charts.

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Word clouds

Get an understanding of what’s being said in your surveys.  Explore open-ended answers, combo box, and cascade answers in an interactive word cloud.

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Heatmaps

View responses in aggregate using heatmap, coldmap, overlay, pin view and more to understand what consumers focus on, like, and dislike about your product or ad.

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Topography visualization

Compare consumers’ perceptions—including perceived similarities and differentiating attributes—in aggregate, as well as individually by each attribute.

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MaxDiff

Compare performance of the items you tested—product features, messages, variants, etc.—using the MaxDiff metric of your choice.

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Conjoint simulator

Compare product profiles in a head-to-head fashion using the preference share metric, or populate custom combinations for your report.

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Get advanced analysis
in real time

From the moment your survey launches, you’re able to see the results as they come in. Now you don’t have to wait for it to complete before you start building insights with our advanced data analysis tools.

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Crosstabs

Uncover correlations among demographic traits and other key questions in your dataset.

Gain a quick and accurate look into what matters, then dig deeper into promising areas, check hypotheses, and discover unexpected insights.

Adjust the primary and secondary confidence levels and download raw numbers.

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REAL TIME
SIGNIFICANCE TESTING

Quickly see if answers are statistically significantly different from each other as soon as you reach your total sample.

View results in a bar chart that can be exported and shared.

Use this feature for radio button, checkbox, and at the sub-question level for matrix question types including star and smiley ratings.

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Automated turf

Maximize market reach using TURF to identify the combination of items that appeals to the widest audience.

Gain added visibility into consumer choices to efficiently streamline product lines, build messaging campaigns, and more.

Download TURF simulator report with MaxDiff, checkboxes, sliders, stars, smileys, progressive matrix (single choice), and Virtual Questions.

DATA LAB AND Virtual Questions

Data Lab allows you to step beyond the survey structure as it was fielded by adding Virtual Questions.

Aggregate responses given on the same or different survey questions, create custom demographic splits, combine top two boxes, and more.

View data combined by questions, filter, export, and use them with crosstabs or significance testing.

Automation can also be leveraged within Virtual Questions to compare metrics across different legs.

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View customer
personas

Get to know your target audience and understand what your respondents have in common.

Our Personality Radar helps you identify psychographic and media usage trends among your target audience in relation to the answers given.

It allows you to see similar interests and how they relate to or affect respondents’ likelihood to answer questions.

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Customize and share your findings

Our dashboard gives you the ability to provide project stakeholders with custom reports that tell the story behind your data—all in the exact style and format you were hoping for.

Export Your Data
  • Raw CSV

  • Excel

  • Excel with
    coded map

  • SPSS

  • JMP

  • PowerPoint (customizable to your
    brand colors and more)

You’ve got all these powerful insights.
Now learn about the measures we take to keep them secure.