Leverage visuals to tell the story of your findings. Visualize your data with pie charts, column charts, percent column charts, bar charts, and percent bar charts.
Get an understanding of what’s being said in your surveys. Explore open-ended answers, combo box, and cascade answers in an interactive word cloud.
View responses in aggregate using heatmap, coldmap, overlay, pin view and more to understand what consumers focus on, like, and dislike about your product or ad.
Compare consumers’ perceptions—including perceived similarities and differentiating attributes—in aggregate, as well as individually by each attribute.
Compare performance of the items you tested—product features, messages, variants, etc.—using the MaxDiff metric of your choice.
Compare product profiles in a head-to-head fashion using the preference share metric, or populate custom combinations for your report.
Our dashboard gives you the ability to provide project stakeholders with custom reports that tell the story behind your data—all in the exact style and format you were hoping for.
PowerPoint (customizable to your
brand colors and more)