Stories in News & Comms

aytm welcomes Johnny Caldwell as Client Director, EMEA & APAC

Introducing Insights Portal: A new way to connect survey data

Elevate your consumer insights expertise with the aytm Certification Program

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Stories in Wheelhouse

Pricing strategy research methodologies: Crack the code with consumer insights

Data quality control questions for surveys

The insights voyage: Tips for testing surveys before launch

TURF analysis for beginners

Stories in The Horizon

5 myths about AI in consumer insights

Data Centrifuge: Cleaner survey data for better insights

Unpacking the benefits of Concept Lab

How technology is impacting research partnerships

Stories in Below Deck

Inside aytm: Meet Tiffany Mullin, VP of Marketing

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

Inside aytm: Meet Janel Hagaman, Product Manager

Inside aytm: Meet Matt Mahan, Director of Research

Stories in Chart Room

Gen Z and the Olympics: What advertisers need to know

The secrets of skincare: Brand switching and other consumer insights

The heart and sole of sneakers: Consumer attitudes and buying habits

Does X mark the spot? Consumer attitudes on changes at Twitter

Stories in Spotlight

Frequency or fallacy: Let's decipher the intention behavior gap

Hidden gems of the aytm platform

Food for thought: Insights on sustainability

What every marketer should know about consumer insights