We’re committed to making improvements with you and your team in mind. With quicker turnaround times, limited resources, and the need for agile, it’s crucial to have a survey platform that can adapt to support your needs.
We were hard at work in Q2 2022 building new and innovative ways to propel your research forward. See the latest and greatest releases from aytm right here.
Brands are highly attuned to the importance of impressions. Measure the impression your product, advertisement, or logo is having on your intended audience.
It’s the most wonderful time of the year, with new features galore! Get the latest and greatest features developed to drive your research forward right here
Creative testing delivers many advantages regarding ad effectiveness. Let's define creative testing, the methodologies employed, and the best way to run an ad test.
Naming a product isn't easy. When coming up with a new product name, you need to research, plan, brainstorm, and then test before you launch. Find out how to name a product.
One important question when building a survey is whether to include open-ended questions. Is the value of open-ended questions worth the time and effort to analyze free-form text data?
Here we review what concept testing is and how aytm’s Concept Lab can be your secret weapon for quick turnaround when analyzing concept testing results.
Harvard’s Implicit Association Test (IAT) has caught the attention of many market researchers. aytm's new Xpert Implicit: Purchase Appeal solution helps researchers explore unconscious attitudes.
There are many benefits to automated research—whether launching a quick turnaround study, leveraging advanced methodologies, or scaling a particular research initiative.
Iakov Pustilnik is one of our lead developers here at aytm, and has been with the company for over six years. Learn a little more about what he does inside and outside aytm.
We caught up with our very own Xpert Solutions Product Manager, Julia Maier to talk a little more about what she does both inside and outside aytm. Check it out!
Deborah Joyce (Debs) does project management here at aytm and has been with the company for over a year and a half now. Learn a little bit more about what she does both inside and outside aytm.
Lauren Johns (LJ) does sales administration here at aytm and has been with the company for nearly two and a half years now. We caught up with her to talk a little more about what she does both inside and outside aytm. Have a read!
Several studies have shown that sustainability continues to be a key trend to watch in 2023. Our research team wanted to dig deeper into this growing trend. Here’s what we found.
It’s been said that the global upheaval caused by the COVID-19 pandemic propelled many aspects of the world’s economy, including retail, 5–10 years into the future.
Sustainability is one of the biggest trends going into 2023. By any measure, interest in more sustainable products is rising and likely to reach all-time highs.
Here, we explore four significant trends in the alcoholic beverage industry and then cover the best way to stay ahead of the curve in this ever-changing environment.
We recently hosted a live roundtable discussion with two marketing leaders on the value of market research. Here are some snippets of the conversation!
We’ve made it easy for you to learn all you need to know about market research best practices with the educational materials on our new Lighthouse Academy!
We recently hosted a roundtable discussion with today's market research leaders from aytm, Voya Financial, and UGA to get their best advice for those looking to advance in the field.
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