Stories in News & Comms

aytm welcomes Johnny Caldwell as Client Director, EMEA & APAC

Introducing Insights Portal: A new way to connect survey data

Elevate your consumer insights expertise with the aytm Certification Program

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Stories in Wheelhouse

Walking the walk: Practical advice for agile consumer insights transformation

MaxDiff vs. Conjoint: When to use each discrete choice method

Pricing strategy research methodologies: Crack the code with consumer insights

Data quality control questions for surveys

Stories in The Horizon

AI in consumer insights: Beyond the buzzwords

5 myths about AI in consumer insights

Data Centrifuge: Cleaner survey data for better insights

Unpacking the benefits of Concept Lab

Stories in Below Deck

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

Inside aytm: Meet Emily Kelley, Senior Learning Manager

Inside aytm: Meet Tiffany Mullin, VP of Growth Operations

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

Stories in Chart Room

Gen Z and the Olympics: What advertisers need to know

The secrets of skincare: Brand switching and other consumer insights

The heart and sole of sneakers: Consumer attitudes and buying habits

Does X mark the spot? Consumer attitudes on changes at Twitter

Stories in Spotlight

Turn curiosity into your biggest strength: Transform your research with agile insights

Strategic survey fielding: Best practices for optimal data collection

Frequency or fallacy: Let's decipher the intention behavior gap

Hidden gems of the aytm platform