Stories in News & Comms

Q2 2022 Feature Release Roundup: What's new at aytm?

Quick decisions: Capturing System 1 impressions with Rapid Association

Q4 2021 Feature Releases

aytm announces immersive shopping experience reimagined as an Agile Shelf Test

Stories in Wheelhouse

Cross tabs for survey results: A beginner's guide

5 ways to champion the value of agile insights to increase influence

Rooting innovation in consumer needs: Uncovering opportunities with jobs-to-be-done segmentation

Stories in The Horizon

The best of both worlds: Possibilities for hybrid DIY market research

Agency insights: How research wins pitches

Brand equity research: How to ask the right questions

Stories in Chart Room

On questionnaires and surveys: Yes, there’s a difference

Battling response bias: How to design a truly neutral survey

The perfect survey length: Do you know what it is?