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Culture
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Culture
Inside aytm: Meet Jenny Glissman, Learning Specialist
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What do VR users think of headset brands?
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Elevate your consumer insights expertise with the aytm Certification Program
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Culture
Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services
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How plant-based brands can expand appeal with flexitarians
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How to master advanced MaxDiff analysis
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Culture
Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations
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Open-ended survey questions: Expert advice and best practices
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PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website
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How Americans celebrate Easter: Insights into attitudes and behaviors
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St. Patrick's Day: Exploring American attitudes
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Culture
Inside aytm: Meet Audrey Schwartz, Product Manager
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Innovation
AI in consumer insights: Beyond the buzzwords
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February 16, 2024
Agile Research Transformation
Turn curiosity into your biggest strength: Transform your research with agile insights
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Date
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Culture
Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager
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Walking the walk: Practical advice for agile consumer insights transformation
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Culture
Inside aytm: Meet Emily Kelley, Senior Learning Manager
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Best practices
MaxDiff vs. Conjoint: When to use each discrete choice method
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Strategic survey fielding: Best practices for optimal data collection
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Gen Z and the Olympics: What advertisers need to know
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Pricing strategy research methodologies: Crack the code with consumer insights
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News
Introducing Insights Portal: A new way to connect survey data
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October 18, 2023
Innovation
5 myths about AI in consumer insights
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September 28, 2023
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The secrets of skincare: Brand switching and other consumer insights
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September 26, 2023
News
Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award
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Date
September 21, 2023
Culture
Inside aytm: Meet Tiffany Mullin, VP of Growth Operations
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Consumer insights
Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits
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Research on Research
Frequency or fallacy: Let's decipher the intention behavior gap
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Best practices
Data quality control questions for surveys
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Innovation
Data Centrifuge: Cleaner survey data for better insights
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Hidden gems of the aytm platform
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Consumer insights
Does X mark the spot? Consumer attitudes on changes at Twitter
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Convenience store shopper insights: Attitudes, behaviors, and buying habits
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Best practices
The insights voyage: Tips for testing surveys before launch
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Culture
Inside aytm: Meet Heather Hill, Sr. People Operations Manager
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July 19, 2023
Best practices
TURF analysis for beginners
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July 12, 2023
News
Feature release roundup: Q2 2023 Spotlight
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July 6, 2023
Culture
Inside aytm: Meet Janel Hagaman, Product Manager
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June 28, 2023
Best practices
3 simple techniques to statistically adjust market research data
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June 21, 2023
Research on Research
How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research
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Best practices
What is a Likert Scale? Definition, examples, and when to use
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Consumer insights
Food for thought: Insights on sustainability
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June 7, 2023
Best practices
Captivate your audience with better market segmentation
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May 31, 2023
Best practices
Panels, sampling, and survey design: An introductory guide
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May 23, 2023
Culture
Inside aytm: Meet Matt Mahan, Director of Research
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May 17, 2023
Best practices
Understanding the Pros & Cons of Online Research Panels
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May 9, 2023
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Best practices for conducting Gen Z research: How to engage youth audiences in surveys
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May 3, 2023
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10 critical factors that drastically affect your market research success
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Date
April 26, 2023
Culture
Inside aytm: Meet Missa Gray, Sr. Manager Client Success
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April 18, 2023
Best practices
Basic manners for better survey engagement
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April 10, 2023
Best practices
3 common market research mistakes and their significance to you
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April 5, 2023
Best practices
Panel survey or list survey: Which is right for your research?
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Date
March 22, 2023
Culture
Inside aytm: Meet Iakov Pustilnik, Backend Developer
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March 15, 2023
Best practices
The key to key drivers: Building surveys for regression analysis
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March 9, 2023
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What every marketer should know about consumer insights
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Boost your campaign's effectiveness: A foundational guide for creative testing
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Innovation
Unpacking the benefits of Concept Lab
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February 16, 2023
Culture
Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager
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February 15, 2023
Best practices
Solving for tomorrow's research today: Incorporate these tips into your research right now
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How to name a product: 10 tips for product naming success
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Innovation
How technology is impacting research partnerships
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January 25, 2023
News
Q4 2022 feature release roundup
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January 19, 2023
Best practices
Survey text analysis: How (and why) to analyze free-form text responses
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Culture
Inside aytm: Meet Deborah Joyce, Project Manager
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Date
January 11, 2023
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What’s driving consumer demand for sustainable food options at the grocery store?
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Best practices
Test and refine your concepts: Research for every stage of product development
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Retail buying trends for 2023: Key trends to look for
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News
Spotlight Q4: Solving for the future with Lighthouse Academy
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Culture
Inside aytm: Meet Lauren Johns (LJ), Sales Administrator
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December 14, 2022
Innovation
Implicit Association: Psychology and consumer insights
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December 8, 2022
Best practices
Charting the course of your career: Advice for market research professionals
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Agile Research Transformation
The agile consumer insights partner evaluation checklist
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November 30, 2022
Consumer insights
CPG sustainability in 2023: Key trends to watch out for
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November 23, 2022
Innovation
When to use market research automation for survey building
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November 16, 2022
Consumer insights
Innovating with alcohol: Beverage companies experimenting with booze
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November 10, 2022
Culture
Inside aytm: Meet Paul Martin, Creative Director
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November 9, 2022
Best practices
Staging surveys for success: Planning and preparation best practices
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November 2, 2022
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Key Driver Analysis: Find out what’s powering preference
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October 26, 2022
Agile Research Transformation
Incorporating agile research into your agency strategy
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Best practices
Cross tabs for survey results: A beginner's guide
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September 28, 2022
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5 ways to champion the value of agile consumer insights to increase influence
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September 21, 2022
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Advice for researchers on building tech-based partnerships (Hint: It's more than just vendor shopping)
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September 14, 2022
Innovation
Capture reactions to your ads: An overview of aytm's Xpert Ad Series
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September 7, 2022
Best practices
Rooting innovation in consumer needs: Uncovering opportunities with jobs-to-be-done segmentation
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August 31, 2022
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The best of both worlds: Possibilities for assisted DIY market research
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August 24, 2022
Agile Research Transformation
Agility with stability: Avoiding the pitfalls of agile research transformation
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August 17, 2022
Innovation
Agency insights: How research wins pitches
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August 10, 2022
News
Q2 2022 Feature Release Roundup: What's new at aytm?
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August 3, 2022
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