Stories in News & Comms

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Feature release roundup: Q2 2023 Spotlight

Q4 2022 feature release roundup

Q2 2022 Feature Release Roundup: What's new at aytm?

Stories in Wheelhouse

Data quality control questions for surveys

The insights voyage: Tips for testing surveys before launch

TURF analysis for beginners

3 simple techniques to statistically adjust market research data

Stories in The Horizon

5 myths about AI in consumer insights

Data Centrifuge: Cleaner survey data for better insights

Unpacking the benefits of Concept Lab

How technology is impacting research partnerships

Stories in Below Deck

Inside aytm: Meet Tiffany Mullin, VP of Marketing

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

Inside aytm: Meet Janel Hagaman, Product Manager

Inside aytm: Meet Matt Mahan, Director of Research

Stories in Chart Room

The secrets of skincare: Brand switching and other consumer insights

The heart and sole of sneakers: Consumer attitudes and buying habits

Does X mark the spot? Consumer attitudes on changes at Twitter

Convenience store shopper insights: Attitudes, behaviors, and buying habits

Stories in Spotlight

Frequency or fallacy: Let's decipher the intention behavior gap

Hidden gems of the aytm platform

Food for thought: Insights on sustainability

What every marketer should know about consumer insights