Johnny Caldwell joins aytm as an accomplished research business strategist and insights thought leader with over 33 years of experience in market research and online panel.
Insights Portal from aytm empowers researchers to identify trends, patterns, and insights that may not be apparent when analyzing surveys in isolation by drawing connections between surveys.
At aytm, we're committed to empowering curious minds with the knowledge and skills needed to excel and create a more data-driven future. Elevate your consumer insights expertise with these valuable resources.
aytm was recently recognized by Michigan State University's Master of Science in Marketing Research (MSMR) program. This award recognizes contributions to the success of the program and the broader market research industry.
You don’t want to leave money on the table by undercharging, but you also don’t want to adversely impact demand by overcharging. Compare purchase intent and price sensitivity research methodologies.
Let's explore quality control questions, their basic functions, best practices, and some of the benefits surrounding the different kinds you can deploy in your survey.
It is not uncommon for mistakes to blend into the background after repeatedly reading the same survey text an excessive amount of times | Learn more here.
Here we review what concept testing is and how aytm’s Concept Lab can be your secret weapon for quick turnaround when analyzing concept testing results.
Tiffany Mullin went from manager to VP in two years' time, proving that she's a certified rockstar but also there's a HUGE opportunity for advancement at aytm.
Heather's beaming positivity and dedicated care helps us continue to build a happy and fulfilling work environment. We were so excited to catch up with her and learn a little bit more about what she does both inside and outside aytm.
Janel is our Product Manager here at aytm, and has been with the company since the early days! We were so happy to get a chance to learn more about her.
Matt is the Director of Research here at aytm, and we were thrilled to have the opportunity to catch up with him to learn more about what he does both inside and outside of work.
Is brand loyalty only skin deep? We surveyed 1,000 consumers to measure brand loyalty and price sensitivity in the skincare, beauty, and grooming categories.
To gain deeper insights into the world of sneaker enthusiasts and sneakerheads, we conducted a 3-minute online survey to 1,000 American shoppers. Get the details!
Get the latest consumer insights on social media usage, Elon Musk's leadership of Twitter, the rebrand to X, and the rise of Twitter clones like Instagram's Threads.
Let’s look at the intention-behavior gap, how it can impact consumer insights, and how new research can illuminate steps toward better frequency reporting.
From streamlining survey design to accelerating advanced analysis, we've handpicked actionable tips to boost your productivity and expand what's possible.
We surveyed over 1,000 U.S. consumers for 12 minutes about their sustainability attitudes and behaviors regarding food. Here is a recap of what we found.
We recently hosted a live roundtable discussion with two marketing leaders on the value of market research. Here are some snippets of the conversation!
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