Every day there are new technologies and methodologies changing the way we conduct research. It can be a lot to keep up with. And yet, as researchers, we’re naturally curious and always hungry for knowledge. At aytm, we're committed to empowering curious minds with the knowledge and skills needed to excel and create a more data-driven future. That's why we've created this Certification Program—to help you become a proficient market researcher on the aytm platform, fully equipped to conquer any challenge that comes your way.
What is the aytm Certification Program?
As an extension of our Lighthouse Academy, the Certification Program compiles self-paced, interactive courses into linear learning tracks, taking you from theory to practice on various topics, culminating in a rigorous assessment of the knowledge you’ve gained. Upon passing the assessment, users receive their very own proof of certification. This achievement can be shared with your network on LinkedIn and appear on your profile as recognition of your accomplishment.
Built into the program is your very own virtual learning companion, Jet—Jet will act as your steward throughout the series, checking in with you through each lesson to make sure you understand where you are, where you're going, and what you are looking to accomplish along the way.
Our goal with the Certification Program is to work with some of the greatest minds leading the industry to develop comprehensive, self-paced learning to ensure that you and your team are always set up for success. Our Learning Enablement team also brings a wealth of knowledge in adult learning theory (also known as andragogy) to ensure that information is presented in an engaging, comprehensive yet succinct way to maximize knowledge retention.
Which certifications are currently available?
The aytm Core Platform Certification
You can get started right now with our aytm Core Platform Certification.
These hands-on courses teach you to leverage aytm's powerful tools for fast, actionable insights. Learn how to target your audience with our Sample Engine, build smart surveys with the Survey Authoring Tool, and tell the story of your data in the Insights & Analysis Dashboard. Emerge from this program as an aytm expert, certified and ready to transform your business decisions!
Courses in this certification path include:
- Sample Engine: Learn how to access high-quality, targeted respondents in minutes. Discover how our predictive engine gives you transparency and the precision to find the right participants for your needs.
- Survey authoring tool: Understand how to craft simple to complex surveys with our intuitive drag-and-drop builder. Learn to design with confidence through best practices for question types, logic, and advanced automation.
- Insights and analysis dashboard: Discover how to explore your results, validate decisions, and uncover key discoveries through your dashboard. Learn to transform your data into dynamic insights so you can take action with certainty.
- Certification assessment: Join a growing community of insights seekers and earn your certification. Prove your platform mastery with this assessment and show off how you leverage aytm’s key tools and features.
The MaxDiff Advanced Certification
You can get started right now with your MaxDiff Advanced Certification.
We recently found that over 70% of researchers want to understand and implement more advanced research in their studies—specifically MaxDiff. You got it! We’re thrilled to share that we’ve just launched a new certification course giving you a comprehensive look into running MaxDiff research tests.
Here's what you can expect from these courses:
- Understand how and when to use a MaxDiff research test in your survey.
- Know how to set up, implement, and analyze a MaxDiff on the aytm platform.
- Learn the differente between different types of MaxDiff research tests.
- Receive a LinkedIn certification badge showcasing your expertise.
The TURF Analysis Certification
You can get started right now with the TURF Advanced Certification.
TURF analysis has been helping insights seekers for decades, and this free course is all about helping improve how you leverage it to understand audience appeal. Get ready to demystify TURF analyses and maximize your reach by allocating limited dollars between different consumer segments and testing various combinations.
Here's what you can expect from these courses:
- Understand TURF analysis in context.
- Discover the best use cases.
- Learn how to build your own.
- Practice using the TURF simulator.
The Choice-Based Conjoint Certification
You can get started right now with the CBC Advanced Certification.
Want to brush up on your Choice-based Conjoint (CBC) expertise? This aytm certification teaches you how to leverage this research test to get the most out of your respondents—so you’re always one step ahead of your competition.
Here’s what you can expect from this certification:
- Learn about the methodology behind CBC.
- Demonstrate how to use aytm’s CBC analysis.
- Understand how to interpret data outputs.
- Employ best practices for CBC research tests.
In the near future, we’ll unveil even more comprehensive certification paths.
Ready to get started?
Elevate your expertise, gain valuable insights, and boost your confidence. Whether you're just starting your career in market research or looking to level up your skills, our program is here to support you every step of the way.
Here's to your success in the exciting world of market research!
Editor's note: This post was originally published in October 2023, but is updated regularly to include new available certifications. The most recent update was in July 2024.
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