AI was introduced into the world of market research decades ago,
but recent advancements promise to revolutionize the industry.
And while we’re excited about the possibilities these new technologies present, our approach requires rigorous testing in controlled environments, iterating on our hypotheses, and only bringing solutions to market that pass our rigorous development process. We’re continuously exploring, and experimentation is an integral part of our DNA. To that end, aytm remains committed to delivering quality products and experiences for insights seekers today while building a tech-enabled future for the curious of tomorrow.
This question type opens a qualitative window into consumer experience by letting respondents answer with an image. It uses AI image recognition technology to automatically identify texts and objects within images.Learn more
This question type helps you see through your consumers eyes by highlighting areas of importance in an image. It uses machine learning and neural networks to recognize and cluster images, words, and paragraphs included in concepts.Learn more
This is a data preparation and analysis tool that ensures high-quality, optimized data for the most impactful insights. Its algorithms leverage machine vision to search for and identify similar image responses.Learn more
This tool helps you understand how respondents feel about your products or services. It leverages Natural Language Processing (NLP) to classify the tone and emotion of open-ended responses.Learn more
This image watermark feature helps ensure the security of our clients’ proprietary content. It uses AI to apply invisible watermarks to content, and leverages SIFT (Scale-invariant feature transform) to detect them.Learn more