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Best practices

ESOMAR's 37 questions (and answers!) to help buyers of online samples

Published
January 15, 2025
Innovation

The practical guide to AI in consumer insights: Navigate fact, fiction, and a world of possibilities

Published
January 2, 2025
Best practices

The Conjoint compendium: Understand how your consumers make decisions

Published
December 19, 2024
Best practices

Unlock the secrets of segmentation: A comprehensive guide

Published
December 5, 2024
Innovation

ESOMAR's 20 questions (and answers) for buying AI in market research

Published
November 15, 2024
Best practices

Shelf-testing in the virtual era: Best practices

Published
October 11, 2024
Best practices

The complete TURF analysis toolkit

Published
July 8, 2024
Best practices

The agency survey guide: Jumpstart your next quantitative research study

Published
May 9, 2024
Best practices

How to master MaxDiff: Best practices, expert advice, and helpful tips

Published
April 12, 2024
Best practices

Brand trackers: The ultimate guide for your agile pursuits

Published
April 5, 2024
Best practices

Strategic survey fielding: Best practices for optimal data collection

Published
January 10, 2024
Best practices

Leveling Up Your DIY Powers

Published
November 3, 2023
Agile Research Transformation

A sea change in market research: Your guide to insights technology

Published
October 13, 2023
Best practices

The marketer’s jumpstart survey guide: Reviewing the fundamentals of quantitative market research

Published
March 9, 2023
Agile Research Transformation

Navigating your path to fast, iterative consumer research: The agile insights transformation guide

Published
January 31, 2023
Agile Research Transformation

Agile research evaluation sheet: Find the right tools and partners

Published
November 1, 2022
Agile Research Transformation

Map your journey to agile excellence: A step by step guide to vendors, platforms, and partnership

Published
November 1, 2022
Best practices

Agency proposal guide: Back your pitch with evidence-based research

Published
September 15, 2022
Agile Research Transformation

The truth about agile insights: Breaking down 5 myths

Published
September 14, 2021
Agile Research Transformation

How agile research increases the influence of insights teams

Published
January 12, 2021
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News

New podcast from aytm, "The Curiosity Current" sets sail to explore the future of market research

Date
February 12, 2025
Consumer insights

How Americans celebrate Valentine's Day: Insights into attitudes and behaviors

Date
February 7, 2025
Best practices

ESOMAR's AI guidelines: Key questions to ask when buying AI-based research services

Date
December 4, 2024
Best practices

Traditional vs. agile brand tracking: The advantages of agile brand trackers

Date
November 22, 2024
Best practices

Mastering segmentation: The art and science behind successful studies

Date
November 4, 2024
News

aytm launches Skipper, their new AI-powered research assistant

Date
October 24, 2024
Consumer insights

Shrinkflation, skimpflation, and spaving: What consumers really think

Date
October 14, 2024
Culture

Inside aytm: Meet Michael Scroggins, Systems Engineer

Date
September 27, 2024
Best practices

The survey soft launch: Dip your toes in the respondent pool

Date
September 4, 2024
Culture

Inside aytm: Meet Robin Witte-Crowell, Product Manager

Date
August 21, 2024
Culture

Inside aytm: Meet Jenny Glissman, Learning Specialist

Date
July 31, 2024
Best practices

Virtual shelf-testing best practices: Simulate real-world shopping experiences

Date
July 24, 2024
Consumer insights

What do VR users think of headset brands?

Date
July 11, 2024
Consumer insights

The rise of Sephora Kids: Gen Alpha takes over beauty and skincare

Date
June 25, 2024
Best practices

A question type for every survey: Understand when to use them

Date
June 20, 2024
Culture

Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services

Date
June 13, 2024
Consumer insights

How plant-based brands can expand appeal with flexitarians

Date
May 15, 2024
Consumer insights

Are Americans embracing our AI overlords? The latest consumer insights

Date
May 8, 2024
Best practices

Your guide to line optimization: Proven methodologies and best practices

Date
May 1, 2024
Best practices

3 sample considerations for your next brand tracker

Date
April 23, 2024
Culture

Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations

Date
April 11, 2024
Best practices

Open-ended survey questions: Expert advice and best practices

Date
April 3, 2024
News

PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website

Date
April 2, 2024
Consumer insights

How Americans celebrate Easter: Insights into attitudes and behaviors

Date
March 25, 2024
Consumer insights

St. Patrick's Day: Exploring American attitudes

Date
March 15, 2024
Culture

Inside aytm: Meet Audrey Schwartz, Product Manager

Date
March 14, 2024
Innovation

AI in consumer insights: Beyond the buzzwords

Date
February 16, 2024
Agile Research Transformation

Turn curiosity into your biggest strength: Transform your research with agile insights

Date
February 15, 2024
Culture

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

Date
February 7, 2024
Culture

Inside aytm: Meet Emily Kelley, Senior Learning Manager

Date
January 11, 2024
Best practices

MaxDiff vs. Conjoint: When to use each discrete choice method

Date
December 12, 2023
Best practices

Strategic survey fielding: Best practices for optimal data collection

Date
December 8, 2023
Consumer insights

Gen Z and the Olympics: What advertisers need to know

Date
November 15, 2023
News

Introducing Insights Portal: A new way to connect survey data

Date
October 18, 2023
News

Elevate your consumer insights expertise with the aytm Certification Program

Date
July 10, 2024
Innovation

5 myths about AI in consumer insights

Date
September 28, 2023
Consumer insights

The secrets of skincare: Brand switching and other consumer insights

Date
September 26, 2023
News

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Date
September 21, 2023
Consumer insights

Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits

Date
September 6, 2023
Research on Research

Frequency or fallacy: Let's decipher the intention behavior gap

Date
August 30, 2023
Best practices

Data quality control questions for surveys

Date
August 23, 2023
Best practices

Hidden gems of the aytm platform

Date
August 8, 2023
Consumer insights

Does X mark the spot? Consumer attitudes on changes at Twitter

Date
July 28, 2023
Consumer insights

Convenience store shopper insights: Attitudes, behaviors, and buying habits

Date
July 27, 2023
Culture

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

Date
July 19, 2023
News

Feature release roundup: Q2 2023 Spotlight

Date
July 6, 2023
Culture

Inside aytm: Meet Janel Hagaman, Product Manager

Date
June 28, 2023
Research on Research

How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research

Date
June 19, 2023
Best practices

What is a Likert Scale? Definition, examples, and when to use

Date
June 14, 2023
Consumer insights

Food for thought: Insights on sustainability

Date
June 7, 2023
Culture

Inside aytm: Meet Matt Mahan, Director of Research

Date
May 17, 2023
Best practices

Best practices for conducting Gen Z research: How to engage youth audiences in surveys

Date
May 3, 2023
Culture

Inside aytm: Meet Missa Gray, Sr. Manager Client Success

Date
April 18, 2023
Best practices

3 common market research mistakes and their significance to you

Date
April 5, 2023
Best practices

Panel survey or list survey: Which is right for your research?

Date
March 22, 2023
Culture

Inside aytm: Meet Iakov Pustilnik, Backend Developer

Date
March 15, 2023
Best practices

The key to key drivers: Building surveys for regression analysis

Date
March 9, 2023
Best practices

What every marketer should know about consumer insights

Date
March 7, 2023
Best practices

Boost your campaign's effectiveness: A foundational guide for creative testing

Date
March 1, 2023
Innovation

Unpacking the benefits of Concept Lab

Date
February 16, 2023
Culture

Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager

Date
February 15, 2023
Best practices

Solving for tomorrow's research today: Incorporate these tips into your research right now

Date
February 8, 2023
News

Q4 2022 feature release roundup

Date
January 19, 2023
Innovation

How technology is impacting research partnerships

Date
January 25, 2023
Culture

Inside aytm: Meet Deborah Joyce, Project Manager

Date
January 11, 2023
Best practices

Survey text analysis: How (and why) to analyze free-form text responses

Date
January 18, 2023
Consumer insights

What’s driving consumer demand for sustainable food options at the grocery store?

Date
January 4, 2023
Best practices

Test and refine your concepts: Research for every stage of product development

Date
December 28, 2022
News

Spotlight Q4: Solving for the future with Lighthouse Academy

Date
December 15, 2022
Consumer insights

Retail buying trends for 2023: Key trends to look for

Date
December 21, 2022
Culture

Inside aytm: Meet Lauren Johns (LJ), Sales Administrator

Date
December 14, 2022
Innovation

Implicit Association: Psychology and consumer insights

Date
December 8, 2022
Best practices

Charting the course of your career: Advice for market research professionals

Date
December 7, 2022
Agile Research Transformation

The agile consumer insights partner evaluation checklist

Date
November 30, 2022
Innovation

When to use market research automation for survey building

Date
November 16, 2022
Consumer insights

CPG sustainability in 2023: Key trends to watch out for

Date
November 23, 2022
Consumer insights

Innovating with alcohol: Beverage companies experimenting with booze

Date
November 10, 2022
Culture

Inside aytm: Meet Paul Martin, Creative Director

Date
November 9, 2022
Best practices

Staging surveys for success: Planning and preparation best practices

Date
November 2, 2022
Agile Research Transformation

Walking the walk: Practical advice for agile consumer insights transformation

Date
February 5, 2024
Best practices

Key Driver Analysis: Find out what’s powering preference

Date
October 26, 2022
Best practices

How to master advanced MaxDiff analysis

Date
April 18, 2024
Agile Research Transformation

Incorporating agile research into your agency strategy

Date
October 5, 2022
Best practices

Cross tabs for survey results: A beginner's guide

Date
September 28, 2022
Agile Research Transformation

5 ways to champion the value of agile consumer insights to increase influence

Date
September 21, 2022
Innovation

Capture reactions to your ads: An overview of aytm's Xpert Ad Series

Date
September 7, 2022
Best practices

Advice for researchers on building tech-based partnerships (Hint: It's more than just vendor shopping)

Date
September 14, 2022
Best practices

Survey Respondents: How to Engage Them and Get Rock Solid Data

Date
July 26, 2011
Best practices

What is a Brand? Part 1 - 5 Factors that Define a Brand

Date
July 14, 2011
Best practices

Brand Management: 7 Things The Kardashians Can Teach Us

Date
July 4, 2011
Best practices

What Is a Brand? Part 4 - Brand Expectations

Date
July 25, 2011
Best practices

What Is a Brand? Part 3 - Brand Perceptions

Date
July 22, 2011
Best practices

What is a Brand? Part 2 - The Brand Promise

Date
July 18, 2011
Best practices

Feedback Surveys: Your Early Warning System

Date
July 19, 2011
Best practices

Brand Promise Failure - Rupert Murdoch, News Corp, Perez Hilton and Shaving Cream Pie

Date
July 20, 2011
Best practices

Consumer Testing: Marketing Messages & Brand Permissions

Date
July 21, 2011
Best practices

Consumer Testing Your Advertising for Better Conversions

Date
July 25, 2011
Best practices

What Is a Brand? Part 5 - The Brand Persona

Date
July 27, 2011
Consumer insights

Shark Week Survey: Some Americans Don't Get the Hype

Date
August 2, 2011
Best practices

Packaging Research: Testing Your Product Packaging with Online Research

Date
July 28, 2011
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