Guides
The latest news from aytm
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Best practices
ESOMAR's 37 questions (and answers!) to help buyers of online samples
Published
January 15, 2025
Innovation
The practical guide to AI in consumer insights: Navigate fact, fiction, and a world of possibilities
Published
January 2, 2025
Best practices
The Conjoint compendium: Understand how your consumers make decisions
Published
December 19, 2024
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Best practices
Unlock the secrets of segmentation: A comprehensive guide
Published
December 5, 2024
Innovation
ESOMAR's 20 questions (and answers) for buying AI in market research
Published
November 15, 2024
Best practices
Shelf-testing in the virtual era: Best practices
Published
October 11, 2024
Best practices
The complete TURF analysis toolkit
Published
July 8, 2024
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Best practices
The agency survey guide: Jumpstart your next quantitative research study
Published
May 9, 2024
Best practices
How to master MaxDiff: Best practices, expert advice, and helpful tips
Published
April 12, 2024
Best practices
Brand trackers: The ultimate guide for your agile pursuits
Published
April 5, 2024
Best practices
Strategic survey fielding: Best practices for optimal data collection
Published
January 10, 2024
Best practices
Leveling Up Your DIY Powers
Published
November 3, 2023
Agile Research Transformation
A sea change in market research: Your guide to insights technology
Published
October 13, 2023
Best practices
The marketer’s jumpstart survey guide: Reviewing the fundamentals of quantitative market research
Published
March 9, 2023
Agile Research Transformation
Navigating your path to fast, iterative consumer research: The agile insights transformation guide
Published
January 31, 2023
Agile Research Transformation
Agile research evaluation sheet: Find the right tools and partners
Published
November 1, 2022
Agile Research Transformation
Map your journey to agile excellence: A step by step guide to vendors, platforms, and partnership
Published
November 1, 2022
Best practices
Agency proposal guide: Back your pitch with evidence-based research
Published
September 15, 2022
Agile Research Transformation
The truth about agile insights: Breaking down 5 myths
Published
September 14, 2021
Agile Research Transformation
How agile research increases the influence of insights teams
Published
January 12, 2021
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News
New podcast from aytm, "The Curiosity Current" sets sail to explore the future of market research
Date
February 12, 2025
Consumer insights
How Americans celebrate Valentine's Day: Insights into attitudes and behaviors
Date
February 7, 2025
Best practices
ESOMAR's AI guidelines: Key questions to ask when buying AI-based research services
Date
December 4, 2024
Best practices
Traditional vs. agile brand tracking: The advantages of agile brand trackers
Date
November 22, 2024
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Best practices
Mastering segmentation: The art and science behind successful studies
Date
November 4, 2024
Consumer insights
Shrinkflation, skimpflation, and spaving: What consumers really think
Date
October 14, 2024
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Best practices
The survey soft launch: Dip your toes in the respondent pool
Date
September 4, 2024
Best practices
Virtual shelf-testing best practices: Simulate real-world shopping experiences
Date
July 24, 2024
Consumer insights
The rise of Sephora Kids: Gen Alpha takes over beauty and skincare
Date
June 25, 2024
Best practices
A question type for every survey: Understand when to use them
Date
June 20, 2024
Consumer insights
How plant-based brands can expand appeal with flexitarians
Date
May 15, 2024
Consumer insights
Are Americans embracing our AI overlords? The latest consumer insights
Date
May 8, 2024
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Best practices
Your guide to line optimization: Proven methodologies and best practices
Date
May 1, 2024
Culture
Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations
Date
April 11, 2024
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Best practices
Open-ended survey questions: Expert advice and best practices
Date
April 3, 2024
News
PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website
Date
April 2, 2024
Consumer insights
How Americans celebrate Easter: Insights into attitudes and behaviors
Date
March 25, 2024
Agile Research Transformation
Turn curiosity into your biggest strength: Transform your research with agile insights
Date
February 15, 2024
Culture
Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager
Date
February 7, 2024
Best practices
MaxDiff vs. Conjoint: When to use each discrete choice method
Date
December 12, 2023
Best practices
Strategic survey fielding: Best practices for optimal data collection
Date
December 8, 2023
Consumer insights
Gen Z and the Olympics: What advertisers need to know
Date
November 15, 2023
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News
Elevate your consumer insights expertise with the aytm Certification Program
Date
July 10, 2024
Consumer insights
The secrets of skincare: Brand switching and other consumer insights
Date
September 26, 2023
News
Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award
Date
September 21, 2023
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Consumer insights
Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits
Date
September 6, 2023
Research on Research
Frequency or fallacy: Let's decipher the intention behavior gap
Date
August 30, 2023
Consumer insights
Does X mark the spot? Consumer attitudes on changes at Twitter
Date
July 28, 2023
Consumer insights
Convenience store shopper insights: Attitudes, behaviors, and buying habits
Date
July 27, 2023
Research on Research
How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research
Date
June 19, 2023
Best practices
What is a Likert Scale? Definition, examples, and when to use
Date
June 14, 2023
Best practices
Best practices for conducting Gen Z research: How to engage youth audiences in surveys
Date
May 3, 2023
Best practices
3 common market research mistakes and their significance to you
Date
April 5, 2023
Best practices
Panel survey or list survey: Which is right for your research?
Date
March 22, 2023
Best practices
The key to key drivers: Building surveys for regression analysis
Date
March 9, 2023
Best practices
Boost your campaign's effectiveness: A foundational guide for creative testing
Date
March 1, 2023
Culture
Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager
Date
February 15, 2023
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Best practices
Solving for tomorrow's research today: Incorporate these tips into your research right now
Date
February 8, 2023
Best practices
Survey text analysis: How (and why) to analyze free-form text responses
Date
January 18, 2023
Consumer insights
What’s driving consumer demand for sustainable food options at the grocery store?
Date
January 4, 2023
Best practices
Test and refine your concepts: Research for every stage of product development
Date
December 28, 2022
Consumer insights
Retail buying trends for 2023: Key trends to look for
Date
December 21, 2022
Best practices
Charting the course of your career: Advice for market research professionals
Date
December 7, 2022
Agile Research Transformation
The agile consumer insights partner evaluation checklist
Date
November 30, 2022
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Consumer insights
CPG sustainability in 2023: Key trends to watch out for
Date
November 23, 2022
Consumer insights
Innovating with alcohol: Beverage companies experimenting with booze
Date
November 10, 2022
Best practices
Staging surveys for success: Planning and preparation best practices
Date
November 2, 2022
Agile Research Transformation
Walking the walk: Practical advice for agile consumer insights transformation
Date
February 5, 2024
Best practices
Key Driver Analysis: Find out what’s powering preference
Date
October 26, 2022
Agile Research Transformation
Incorporating agile research into your agency strategy
Date
October 5, 2022
Agile Research Transformation
5 ways to champion the value of agile consumer insights to increase influence
Date
September 21, 2022
Innovation
Capture reactions to your ads: An overview of aytm's Xpert Ad Series
Date
September 7, 2022
Best practices
Advice for researchers on building tech-based partnerships (Hint: It's more than just vendor shopping)
Date
September 14, 2022
Best practices
Survey Respondents: How to Engage Them and Get Rock Solid Data
Date
July 26, 2011
Best practices
Brand Promise Failure - Rupert Murdoch, News Corp, Perez Hilton and Shaving Cream Pie
Date
July 20, 2011
Best practices
Packaging Research: Testing Your Product Packaging with Online Research
Date
July 28, 2011
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