In the age of automation, it’s easy to believe that technology can solve every problem. Automated platforms offer incredible speed and efficiency, promising to get you from question to data in minutes. But when it comes to the complex, nuanced world of human insights, technology alone is not enough.
Crafting an effective survey that avoids bias, navigating complex sampling, and interpreting the subtle story behind the data—these all require a human touch. At aytm, we believe technology should empower researchers, not replace their judgment. That's why human expertise is woven into every layer of our platform and services, acting as your best defense against bad data.
Going beyond generic quality checks
Anyone can throw a generic "red herring" question into a survey. But these common tricks are often easily spotted by bots and can sometimes even confuse and unfairly flag genuine, attentive respondents.
Our expert research team takes a different approach. They are continuously building, testing, and validating a library of deployable, nuanced quality-check questions. These are thoughtfully crafted to safeguard data accuracy by gently confirming respondent attention without disrupting their flow. It’s a smarter approach that gives you greater confidence in the results because it was designed by researchers, for research.
A second opinion from an expert, on demand
Even the sharpest DIY researcher can benefit from a second set of eyes. Have you ever wondered if your question wording is leading? Or if your survey flow makes sense?
Our market research team is on call to help you with exactly that. They can help you eliminate bias, optimize your survey flow, improve your targeting, and troubleshoot tricky setups. This expert guidance proactively addresses potential issues that could compromise data integrity, ensuring your projects are built on a methodologically sound foundation from the start.
Guaranteed confidence with expert project oversight
Sometimes, you need guaranteed data integrity without having to manage every single step. For those critical projects, you can entrust your study to our full-service team.
Our experienced researchers apply rigorous best practices at every stage—from designing a methodologically sound survey and executing precise targeting to conducting expert analysis. They proactively safeguard data quality throughout the entire process, freeing you to focus on the bigger picture while knowing your project is in expert hands.
Building your team's data quality skills
The best way to ensure quality is to empower your own team to become data integrity champions. Our Lighthouse Academy is designed to do just that. It provides on-demand training in research best practices and deep platform knowledge.
By equipping your team with the skills to design methodologically sound studies, avoid common pitfalls, and leverage aytm's features effectively, you improve data quality with every single project you launch independently.
Technology and expertise, working together
aytm was built to combine the best of both worlds: intuitive technology and accessible human intelligence. Get the expert guidance you need to avoid pitfalls, design smarter studies, and uncover truly meaningful insights—all within one flexible platform.
Want to learn how human expertise fits into our complete, multi-layered approach to data integrity? Download our free white paper, Survey data quality in the age of AI, to explore the full framework.
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