You’ve perfected the formula. You’ve honed the packaging. You have a distinct vision for how your product should perform on the digital shelf.
But standard research metrics often fail to capture the nuance of that vision. High "purchase intent" scores are valuable, but they measure what a consumer thinks they will do in isolation. They don't account for the algorithmic badges, competitive pricing pressure, and split-second distractions that define the actual online shopping experience.
To ensure your strategy holds up in the real world, you need a testing environment that matches the sophistication of the market you’re entering. You need to move from capturing stated intent to observing actual behavior.
Context is the variable that proves the rule
When a shopper visits Amazon, Target, or Walmart, they aren't evaluating your product in a vacuum. They are navigating a complex ecosystem of choices.
If you are testing your concepts on a white background, you aren't testing the reality of the digital shelf. You are testing art.
aytm’s ecommerce simulations bridge the gap between your strategic hypothesis and market reality. We allow you to place your product in a "digital twin" of the world’s most popular online retailers. By simulating the actual environment, you can validate your packaging, pricing, and hero images against the true pressure of the digital shelf.
Speed and rigor: No longer a trade-off
For too long, securing behavioral data meant sacrificing agility. You had to choose between a fast, static survey or a slow, complex simulation.
We’ve removed that friction. The aytm ecommerce question type combines hyper-realism with the speed of an API, designed to fit seamlessly into your existing workflow.
- Build competitive shelves instantly: You don't need a coding team. Our intuitive API connection automatically populates your simulation with live competitor products, images, and pricing.
- Drag-and-drop simplicity: Add a fully functional ecommerce simulation to your survey as easily as a standard question type.
- Iterate in real-time: Testing a price sensitivity strategy or a new bundle? Update the variables in seconds and relaunch.
This allows you to bring rigorous behavioral validation to every decision—even when you are up against a 24-hour deadline.
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The metrics that drive decision-making
The most valuable insights often lie in the behavior before the purchase. Our platform captures the telemetry that explains the outcome, giving you the diagnostic data to fine-tune your approach.
- Time to first click: Validate that your hero image commands attention instantly.
- Attention span: Confirm that your product detail page holds interest and communicates your value proposition effectively.
- Source of volume: This is the critical strategic distinction. Our data helps you determine if your new SKU is stealing share from a competitor (conquesting) or simply shifting volume from your own portfolio (cannibalization).
Proof in practice: De-risking a Fortune 50 launch
We recently partnered with a global leader in household goods to put these metrics to the test. They needed to validate a major packaging redesign and understanding the "Source of Volume" was critical to their strategy.
Using aytm’s simulated shelf, they discovered a nuanced truth that static surveys missed: while the new packaging successfully increased choice share, it was pulling volume specifically from a secondary competitor, rather than their primary rival. This allowed them to refine their launch messaging to target the right consumer segment.
"My first impression was positive shock. The fact that the tool is able to mimic those environments so well really gets them in that realistic shopping mindset." — Director of Consumer Insights, Fortune 50 CPG Leader
By moving from static images to behavioral simulation, the team not only de-risked their launch but reduced set-up and analysis time by 60%.
The data to match your conviction
You know your product is ready. The aytm ecommerce simulation provides the behavioral proof to demonstrate it to your stakeholders.
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