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The Market Research Event (TMRE): October 8-10, 2024
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September 15, 2023
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Best practices
Mastering segmentation: The art and science behind successful studies
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November 4, 2024
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September 27, 2024
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The survey soft launch: Dip your toes in the respondent pool
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Culture
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Inside aytm: Meet Jenny Glissman, Learning Specialist
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July 31, 2024
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Virtual shelf-testing best practices: Simulate real-world shopping experiences
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Consumer insights
What do VR users think of headset brands?
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June 25, 2024
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June 20, 2024
Culture
Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services
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How plant-based brands can expand appeal with flexitarians
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May 1, 2024
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April 23, 2024
Culture
Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations
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Open-ended survey questions: Expert advice and best practices
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PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website
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Consumer insights
How Americans celebrate Easter: Insights into attitudes and behaviors
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March 25, 2024
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Culture
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Innovation
AI in consumer insights: Beyond the buzzwords
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February 16, 2024
Agile Research Transformation
Turn curiosity into your biggest strength: Transform your research with agile insights
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Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager
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MaxDiff vs. Conjoint: When to use each discrete choice method
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Consumer insights
Does X mark the spot? Consumer attitudes on changes at Twitter
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July 28, 2023
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Convenience store shopper insights: Attitudes, behaviors, and buying habits
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July 27, 2023
Culture
Inside aytm: Meet Heather Hill, Sr. People Operations Manager
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July 19, 2023
News
Feature release roundup: Q2 2023 Spotlight
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July 6, 2023
Culture
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June 28, 2023
Research on Research
How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research
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Date
June 19, 2023
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What is a Likert Scale? Definition, examples, and when to use
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June 14, 2023
Consumer insights
Food for thought: Insights on sustainability
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Culture
Inside aytm: Meet Matt Mahan, Director of Research
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Date
May 17, 2023
Best practices
Best practices for conducting Gen Z research: How to engage youth audiences in surveys
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May 3, 2023
Culture
Inside aytm: Meet Missa Gray, Sr. Manager Client Success
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April 18, 2023
Best practices
3 common market research mistakes and their significance to you
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April 5, 2023
Best practices
Panel survey or list survey: Which is right for your research?
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Culture
Inside aytm: Meet Iakov Pustilnik, Backend Developer
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The key to key drivers: Building surveys for regression analysis
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What every marketer should know about consumer insights
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March 7, 2023
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Boost your campaign's effectiveness: A foundational guide for creative testing
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March 1, 2023
Innovation
Unpacking the benefits of Concept Lab
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Culture
Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager
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Best practices
Solving for tomorrow's research today: Incorporate these tips into your research right now
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News
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Innovation
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Culture
Inside aytm: Meet Deborah Joyce, Project Manager
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January 11, 2023
Best practices
Survey text analysis: How (and why) to analyze free-form text responses
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January 18, 2023
Consumer insights
What’s driving consumer demand for sustainable food options at the grocery store?
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January 4, 2023
Best practices
Test and refine your concepts: Research for every stage of product development
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News
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Consumer insights
Retail buying trends for 2023: Key trends to look for
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Culture
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Innovation
Implicit Association: Psychology and consumer insights
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Best practices
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Agile Research Transformation
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Innovation
When to use market research automation for survey building
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Consumer insights
CPG sustainability in 2023: Key trends to watch out for
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Culture
Inside aytm: Meet Paul Martin, Creative Director
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November 9, 2022
Best practices
Staging surveys for success: Planning and preparation best practices
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Agile Research Transformation
Walking the walk: Practical advice for agile consumer insights transformation
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Key Driver Analysis: Find out what’s powering preference
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How to master advanced MaxDiff analysis
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Agile Research Transformation
Incorporating agile research into your agency strategy
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Cross tabs for survey results: A beginner's guide
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5 ways to champion the value of agile consumer insights to increase influence
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September 21, 2022
Innovation
Capture reactions to your ads: An overview of aytm's Xpert Ad Series
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September 7, 2022
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Advice for researchers on building tech-based partnerships (Hint: It's more than just vendor shopping)
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Survey Respondents: How to Engage Them and Get Rock Solid Data
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What is a Brand? Part 1 - 5 Factors that Define a Brand
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Brand Management: 7 Things The Kardashians Can Teach Us
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What Is a Brand? Part 4 - Brand Expectations
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What is a Brand? Part 2 - The Brand Promise
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Feedback Surveys: Your Early Warning System
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Brand Promise Failure - Rupert Murdoch, News Corp, Perez Hilton and Shaving Cream Pie
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Consumer Testing: Marketing Messages & Brand Permissions
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Consumer Testing Your Advertising for Better Conversions
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Shark Week Survey: Some Americans Don't Get the Hype
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August 2, 2011
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Packaging Research: Testing Your Product Packaging with Online Research
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David Wu Survey: Political Sex Scandals Old News
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MapQuest Survey: Americans Value Simple Features
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What Is a Brand? Part 6 - The Brand Elements
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How to Brand - Part 1: Research the Market and Consumers
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