A new podcast is making waves in the world of market research. The Curiosity Current: A Market Research Podcast launches today, offering industry professionals a fresh perspective on harnessing curiosity as a strategic advantage.
Hosted by experts in consumer insights and business strategy, Stephanie Vance and Matt Mahan, The Curiosity Current dives deep into the power of questions—how they drive innovation, fuel strategic decision-making, and unlock hidden consumer behaviors. Through engaging interviews, expert discussions, and real-world case studies, the podcast equips listeners with the knowledge and inspiration to navigate today’s fast-changing research landscape.
“In market research, curiosity isn’t just a trait—it’s a superpower,” said Co-Host Matt Mahan, Head of Go to Market at aytm. “With The Curiosity Current, we’re creating a space for researchers, strategists, and business leaders to explore the deeper currents of consumer behavior and uncover insights that drive real impact. After all, high tides raise all ships, and by sharing knowledge, we hope to move the entire industry forward, together.”
“We wanted to create a space where insights professionals could truly ‘nerd out’ and go beyond surface-level conversations,” added Co-Host Stephanie Vance, VP of Research and Client Enablement at aytm. “This podcast is all about getting into the nitty-gritty details, dissecting complex challenges, and exploring the nuances that make great research truly impactful.”
Listeners can expect thought-provoking conversations with industry leaders, actionable insights, and discussions on emerging trends shaping the future of research. Whether you’re a seasoned market researcher or just starting your journey, The Curiosity Current is your guide to staying ahead in an ever-evolving industry.
The first episode of The Curiosity Current is available now on YouTube, Spotify, Apple Podcasts, and wherever you listen to podcasts. New episodes will be released every other week so subscribe on your favorite platform to make sure you don’t miss anything.
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