Tiffany Mullin went from manager to VP in two years' time, proving not only that she's a certified rockstar but also that there's a HUGE opportunity for advancement here at aytm. She’s the mastermind behind countless marketing initiatives at aytm—all while juggling the demands of co-owning a small business, maintaining an active lifestyle, and caring for two adorable pups. Learn more about Tiffany!
Can you tell me a little bit about what you do here at aytm?
I joined aytm as a Senior Marketing Manager in 2018, and was initially responsible for executing on all types of tactical projects including conferences, demand generation campaigns, thought leadership webinars, product marketing initiatives, sales enablement programs, competitive analysis and much more.
As time progressed, aytm experienced considerable growth, and I was given the opportunity to move into a more strategic role. First as Director of Marketing, then as VP of Marketing, and now as a Vice President, Growth Operations. In my role, I’m responsible for facilitating collaborative relationships across the organization and growing an A+ team focused on making a measurable impact on revenue and brand awareness for aytm.
How did you decide to get into marketing?
Growing up I actually wanted to be a kindergarten teacher. My family moved to Florida from Texas when I was around 3 years old, and my mom made the decision not to put us in daycare but to start one out of our home instead. So I grew up around a lot of other kids, and I fell in love with the idea of shaping young minds.
I started college at UCF focused on a degree in Education. In my Sophomore year of college, I needed an elective and had always had a passion for public speaking so I decided to take a Public Relations class. The course and professor were both so inspiring, it encouraged me to change my major to Advertising and PR.
After graduating, I was given the opportunity to grow my experience and career at a marketing and advertising agency that specifically focused on working with SaaS organizations. I spent 7 years at the agency, working with start-ups to Fortune 500 companies in a time of growth and change—the rest is history!
What’s a fun fact about you that might surprise people?
I’ve owned a small event business called PhotoMingle for over 10 years with three other business partners. It’s an event kiosk technology that allows you to take photos, use the touchscreen to write personalized messages on the photos, and share via print, social media and email.
The kiosks are rented out for all types of events like weddings, parties, trade shows, and corporate events, and we have 10 representatives in different markets across the U.S. While I don’t actively run the day-to-day logistics anymore, PhotoMingle has always been a passion project for me.
How do you balance your career and personal life?
For a lot of people, working remotely was a new adventure in 2020. I’ve been fortunate enough to work remotely, either part-time or full-time, across most of my career. That doesn’t mean that I’ve perfected work/life balance, though; it’s a constant work in progress. Working remotely, you can often get consumed with staying by your computer and staying “on” well into the evening hours.
I’ve set a goal to prioritize time each day, and keep a consistent schedule of activities that I’m passionate about outside of work. I love to cycle, so I will usually start my day with a high energy spin class to get me going. I’m not big on lunch breaks, so I usually prefer to eat while I continue to work mid-day. In the evenings I head off to lift classes at a local gym. I’m fortunate to live in beautiful St. Petersburg, FL, so when the weather permits, I also add in paddleboarding, kayaking or other fun water activities.
At aytm, we’re lucky enough to have access to daily flex schedules and self-managed PTO. Tapping into this time, whether it be for planning a trip or needing a mental break, I find it important to listen to my body and take the time I need.
How has aytm helped you in your career development?
Working for a high-growth, fast-paced SaaS company means you get to occupy cross-functional roles and touch all areas of the business with different types of strategies and tactics. Something I say quite often is that in one years' time, I’ve been given what feels like 10 years of experience. One of aytm’s core values is organic growth, and our leadership team encourages and supports us all in learning, exploring, and expanding outside of our comfort zone both personally and professionally. My experience at aytm has been invaluable to my career growth.
What message would you like to send prospective aytm candidates?
aytm has an incredible culture, amazing benefits, numerous opportunities for career growth, and provides an environment that most would love to join. With all of that said, we are a very fast paced organization and those on our team often wear many hats. We are also fully remote which requires a very disciplined person. The best piece of advice I can give is to be honest with yourself (and with your hiring manager) about your career goals, your work style, and environments in which you excel.
Which aytm core value is your favorite and why?
Empathy is my favorite aytm core value. It’s also one I see often from our leadership team, in our client relationships, and even in our platform. I also try to practice it actively with my team and in my personal life.
Empathy at aytm means looking at things from the perspective of others. Augmenting and evolving your views. Creating a safe, caring, friendly space that supports and celebrates everyone. And crafting the best possible experience for anyone on the receiving end of your work.
What’s something people don’t know about you?
Because we work remotely, my colleagues are often surprised when they meet me in person that I am very tall, 5’11” to be exact (and not an inch over 😃). Interestingly though, I am the shortest person in my immediate family. My dad is 6’5”, my older brother is 6’3,” my second brother is 6’1” and mom is 6’.
What advice would you give someone just starting out at aytm?
Be patient with yourself, especially if you are new to the world of market research. In any new job, it takes time to get up to speed on the company, the industry, and the different areas of learning you’ll need to be successful in your role. Also remember, every single one of us was new at some point. Don’t be afraid to reach out, ask questions, and collaborate with others in the company. We have a wealth of knowledge sitting across the business and the “virtual doors” are always open to support our colleagues in need.
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