Best market research survey tools

Our feature-rich platform allows you to easily define your target market; create, launch, monitor and get real insight from your target audience quickly and painlessly.


Selecting your target market is easy: simply use our sliders to pick the required combination of age range, gender, household income, ethnicity/race, education, employment status, career, relationship, children status and geographic location specific to your unique target profile.


Perhaps your target market cannot adequately be defined with demographics. You may need to survey people who love to travel, have never owned a car, own an iPad or are libertarians. We make this easy. Choose from our 2,500+ psychographic traits or write your own.


The price instantly changes as you tell us how many and who you want to survey. As you add questions, or change features, the Sample Complexity Meter will give you instant feedback on the target market availability, demand and fielding turnaround. It considers the targeting criteria and number of respondents you are seeking, and then looks at the currently active panelists likely to be available and appropriate to answer your survey. We guarantee that your survey will be completed by the quoted deadline if you launch it within the specified timeframe. If you plan to launch it later – no pressure, we'll give you a new delivery guarantee. If for any reason the survey runs longer than promised, you'll have the option to stop the survey and get 110% of the remaining prorated amount credited back to your aytm account for future use.


Choose from 20 question types.
Drag and drop them into your survey.
You can also change types of existing questions, save your survey, and undo or redo, Share your draft via link or e-mail, print, preview, etc.

Build the core of your survey
Radio buttons (single choice)
Check boxes (multiple choice)
Open ended (text field)

Give respondents some context
Instructions (add text description)
Images (upload an image to show fullscreen)
Videos (add a video)

Pack similar questions together
Sliders (choose subquestions and Likert scales)
Star ratings (choose number of stars)
Smileys (select smiley faces)

Use more advanced techniques
Ranking (drag up or down to reorder)
Combobox (drop down list)
Cascade (e.g. Year-Month-Day)


Use the video question type to embed video clips to your survey. For a PanelSurvey you can upload an existing video, record one from your webcam, or recycle one you've used before on our site. It's an awesome way to test a pitch on your target market, show a product in action, demo an interaction with your site prototype, or simply describe the topic you are researching to get more meaningful feedback. When launching a ListSurvey, we make it easy for you to embed a YouTube video to be presented before the survey.


Prequalification questions allow you to pre-screen respondents based on your unique case and eliminates those who don't qualify. For example, you may want to ask a question like "Are you a skydiver?" and only let skydivers to take the survey. Get ultimate control of the pre-screening process by creating up to 3 custom prequalification questions and any combination of the 3 prequal modes - binary, multiple positive or multiple negative.

Single choice prequal lets you select a single answer that'll lead to the survey and several decoy answer choices which will screen out respondents.

Multiple negative choices prequal
Use this mode if you have one or several answers that will disqualify respondents. Regardless of their other answers - they'll be screened out as long as at least one of the hidden trap answer choices is selected.

Multiple positive choices prequal
Use this prescreener type if you have a few answer choices that qualify a respondent. For example, you make cases for smartphones and tablets. Create a list of digital devices and as long as "smartphone" and/or "tablet" is selected - the respondent can continue answering the survey.


Skip Logic, a must-have feature of any professional survey tool, allows you to control the flow of your respondent's experience as they answer your survey. You can direct them to a specific question you want them to answer based on how they have answered previously. This streamlines the process for them and you get more relevant data. You can also "Exit" respondents after any answer if you feel their opinion on the following question is not relevant. We protect you in this process by alerting you about orphaned questions.


Want to do A/B testing (monadic study)? No problem! Use the random mode of skip logic to randomly direct the survey takers to different questions, exposing them to different stimuli or simply asking different questions if your survey requires it.


You can click and drag any question or answer to another place in the survey. The skip logic feature is automatically updated with your changes. You can also clone questions and answers, which saves you time when creating many similar questions or answer options. You can save and clone the entire survey for later use.


Start or finish your survey with a piece of qualitative research - request video responses that survey takers can record using their Webcams. This is a great way to get some juicy stories from your target audience, read their facial expressions and emotions. Then you will be able to communicate your findings in a way that will be easy to understand by your boss, clients, investors etc.


When you are done creating your survey you can choose to randomize the order of your answers. All people responding to the survey will see the answers in a different order. This helps remove any bias and improves the quality of your results.


When you launch a survey to your own list of respondents, you may want it to reflect your brand or identity. That's why we make it easy for you to customize ListSurveys with your logo, tagline, and color palette. Use our theme editor to choose from one of our 25 templates, choose a solid color or upload your own background, and make your survey look just as your respondents would expect to see coming from you.


You have the option of presenting text at the beginning and at the end of the survey. You may want to tell them why the survey is important or announce an incentive for those who take the survey. Likewise, you may want to express your gratitude to those who gave you their time and completed the survey. You can see what your message looks like to the respondent by clicking the Preview icon.


Do you have some information about every respondent such as their user ID, account type, membership status etc.? You can pass that information through the survey URL and get it appended to their answers without the need to ask them again in the body of the survey. To use this feature simply add "?uuid=whatever" and collect the content of the variable in the raw data of the stats. For example, if the survey link is: and you need to pass a note that one respondent has a pro account and another has a free one - change the URL for the first respondent to:
and for the second one -
In the exportable raw stats Excel sheet, you'll see the notes PRO and FREE in a special columns for each respondent.


Want to know the income level or education of your respondents but not sure how to ask? Simply enable trait questions on the target market page and decide to open the survey with them or append at the tail of your survey. We have them prewritten and integrated as filters to your stat reports.


Get better distribution by limiting the number of completes to accept from the same IP or browser, preventing the same respondent to skew the results. Alternatively, set to 'unlimited' to enable your agents to take any number of surveys from the same tablet/booth at an event.


With our real-time Dashboard you can manage all your surveys in one place. You can view all surveys in progress as well as those that have been completed. You can also monitor all surveys that are running to see the percentage of completed responses in relation to your target goal. You can clone, archive, and delete surveys from this Dashboard. As soon as your survey is launched, you can begin viewing results immediately as responses are posted in real time.


Results flow into your Dashboard immediately and you see them as respondents answer. Not only that, you can see your respondents pinned on a map down to the level of zip code and you can drill down to their demographics and survey answers. Don't worry, we maintain their privacy!


You can display results in the chart type you find most useful: pie chart or bar chart. You can also breakdown and display the data based on one or two different demographic parameters. For example, you may want the bars in your bar chart to be segmented based on the gender of the respondents. If you want your data displayed based upon two demographic parameters, the charts can become very enlightening. In addition, we offer several different color options, including one that works for our colorblind users.


We allow retrospective analysis at no additional charge. Even though you may not have chosen any prospective filtering of demographics for your survey, we allow you to retroactively filter your survey results based on demographic traits.


You can filter the responses based on the choices respondents made. For instance, you can filter to see all people who answered "Yes" to the first Q and "No" to the fifth, and then see their answers to all the other questions. You can also see the most common patterns of answers for surveys less than 5 Qs.


The results of your survey are automatically tabulated and displayed in attractive, customizable charts and graphs. You choose whether or not you want to include the cover page with the full order details, and choose to print with or without charts. If you embedded images into the survey, we will include them here as well.


Produce stunning editable PPT presentations on the fly. Additionally every chart on your survey statistics results pages can be downloaded in seconds as a JPG, PNG, PDF or SWF.


We include a robust set of built-in analytical tools. However, we realize that sometimes you want even more flexibility. With this feature you can export and download the raw survey results data to Excel or as CSV to crunch numbers in your favorite software.


It's easy to share your insights with your internal team, clients or investors. Your chosen colleagues will receive an email from aytm with a link to view the results just as you see them in your Dashboard. You can also insert the link in your own custom email.


All respondents are human beings. At times you may find some open-ended answers that you find unacceptable or you may find them unusually exceptional! For the unacceptable, we allow you to reject up to 5% of the respondents within 7 days after survey completion; they will be removed from your survey and replaced with new respondents for no additional charge. For the responses you find exceptional, you may choose to hit the "kudos" button. This informs us to give the respondent a pat on the back with a special email from us saying "job well done".


Grab a free sleek widget to publish quick stats of your survey on your blog or web page. You'll be able to flexibly adjust the width to fit the layout of your page, and maintain the same colors and chart type that you chose on the main report page. You can allow access to the full stats page, if you feel generous, or you can disable it. In any case, the visitors of your page will be able to click through the questions and see the stats just as we collected them for you.


Easy access is provided for you to see your entire payment history, change your billing info, manage White Label, and set your timezone.