Subscription commerce is a growing market consisting of services that send certain products to customers periodically instead of having them go out of their way to shop for those products. According to CrateJoy, fashion is one of the fastest growing sections of the subscription box market. So customers can sign up for apparel subscriptions that send clothing and accessories each month or every few months. But how many consumers already subscribe to these services? And how many are likely to do so in the future? We asked 1,000 respondents about their thoughts on subscription boxes, and specifically those in the fashion industry.
In Ask Your Target Market’s latest online survey, 9% of respondents said that they have subscribed to multiple product subscription boxes in various niches. 22% have subscribed to one or two. And another 20% have subscribed to those services in the past, but don’t anymore.
More specifically, 5% of respondents said that they currently subscribe to multiple different apparel subscription boxes. 10% have subscribed to one. And another 10% have in the past, but don’t anymore. According to Personality Radar, those who subscribe to apparel services are likely to be young, affluent professionals who are health and environmentally conscious, and interested in new tech trends.
Some of the most popular apparel boxes mentioned by respondents include JustFab and Stitch Fix. But those subscribers were also fairly likely to mention subscription boxes within other niches as well. In addition, 68% of those who have subscribed to apparel services said they’ve been at least somewhat satisfied with the experience. That’s slightly higher than the satisfaction rate of subscription box customers overall.
Looking forward, 43% of respondents said that they are at least somewhat likely to sign up for new subscription boxes within the next two years. And 45% of those interested said that they are interested in apparel subscription services. Of those who have already subscribed to apparel services, 65% said they are likely to subscribe to new services in the next two years. And 57% of them are likely to sign up for new apparel subscriptions, though they were actually more likely to be interested in signing up for other types of subscription services.
About half of those who have used subscription services have signed up for apparel subscriptions. So it already makes up a decent portion of this growing market. Going forward, it does seem like the niche is likely to grow. But it might be more likely to grow among those who have signed up for other types of subscription services. Since apparel subscription customers are likely to be young and trendy, targeting people on social media or via search ads might be a good way for apparel subscription services to reach potential customers. And since people seem fairly likely to sign up for multiple subscription services, just within different niches, it could be beneficial for those companies to target customers of services in other niches. For example, they could display ads for an apparel subscription service just to those who have liked beauty box brands on Facebook.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 5 via AYTM’s online survey panel.