Founding vision continues to inspire greater innovation and adoption.
Aytm (Ask Your Target Market), the leading consumer insights platform for some of the world’s most notable brands, creative agencies and marketing consultancies announced today another year of record growth.
In 2019, aytm concluded its seventh consecutive year of profitability with a 2.7x year-over-year increase in top-line revenue and a 3.7x increase in net earnings – all without the backing of conventional private equity or venture capital. To date, aytm has powered millions of surveys, providing access to insights from more than 60 million consumers across 33 countries in 16 languages.
Speed to insights, data quality and cost savings remain key differentiators for the company. A senior researcher for a top 5 global consumer product goods company recently reported that by transitioning from a full-service marketing research firm to aytm, their teams were able to run advanced MaxDiff and Conjoint tests, and analyze the results in a matter of hours instead of weeks.
Other client results included:
- Saving approximately 3,776 days on discrete choice tests
- Returning MaxDiff survey results in 3-24 hours versus 4 weeks
- Obtaining conjoint survey results in 2-3 days versus 5 weeks
Beyond these results, aytm continues to rank highly among consumer insights solutions. In 2019, aytm’s proprietary consumer panel, PaidViewPoint.com again received top honors as the #1 User-Rated USA Survey Platform according to independent review site, surveypolice.com, and the company was named #10 Top Innovative Technology Provider by the 2019 GRIT Business and Innovation report. Lenny Murphy, Executive Editor and Producer at Greenbook (publisher of the GRIT Business and Innovation report) and aytm Senior Strategic Advisor explained: “The SaaS Insight landscape is experiencing rapid growth. I’ve long viewed aytm as a true innovator in research technology, and I expect them to continue to be leaders in driving digital transformation in the industry.”
It has now been ten years since Lev Mazin (CEO) and David Handel (COO) co-founded aytm with a mission to make advanced online market research easy for individuals and researchers of all skill levels. “It’s truly an exciting time for aytm and I am most proud that throughout our growth, we continue to be committed to our core values of treating our clients, survey takers and employees with empathy. Our company continues to focus on crafting the most intuitive and powerful consumer insights solution on the market,” says Lev Mazin.
Aytm is a Consumer Insights Automation solution and the secret weapon that drives agile innovation for some of the largest consumer brands, advertising agencies and marketing consultancies in the world. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface – cutting down the time to insights from days or weeks to hours. To learn more about aytm and its innovative research platform, please visit www.aytm.com.