Kindle Unlimited Survey: Current Kindle Owners Interested in New Program

Amazon just announced a new program for Kindle owners that will allow them access to hundreds of thousands of books on their devices for about $10 per month. E-readers have gained popularity since the Kindle first launched, and many have been waiting for a program like this to emerge. How many will take advantage of Kindle Unlimited?

kindle unlimited

E-Readers

In Ask Your Target Market’s latest survey, 32% of respondents said they currently own an e-reader. The Kindle is the most popular device, according to respondents. 76% of those who own an e-reader said they own a Kindle. 20% own a Nook from Barnes and Noble. And 10% said they own other types of e-readers such as Sony or Kobo models.

Future Owners

Of those who do not currently own an e-reader, 13% said they would definitely be interested in owning one in the future. 33% said they would probably be interested in owning an e-reader at some point. 30% said they would probably not be interested. And 25% said they would definitely not be interested in owning an e-reader. In addition, 16% of overall respondents said that although they don’t own a dedicated e-reader, they do sometimes read e-books on other devices like tablets or laptops.

Kindle Unlimited

So what about Amazon’s new program? 10% of overall respondents said that they would definitely be interested in a service that lets them read unlimited e-books for a small monthly fee. 29% said they would probably be interested in a program like Kindle Unlimited. 33% said they would probably not be interested. And 28% said they would definitely not be interested.

More specifically, 17% of those who were at least somewhat interested in the program said that they would buy a particular e-reader just to have access to such a program. 54% said they would consider buying a particular e-reader just to have access to a program like Kindle Unlimited. 27% said they probably would not buy an e-reader for that purpose. And 2% definitely would not. But of those interested in a program like Kindle Unlimited, 50% already own an e-reader and 77% of those own a Kindle.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Kindling from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 22 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.