Today is Read Across America Day, an annual holiday aimed at getting more kids involved with reading. Developing an early love of reading can be important for helping kids succeed in school and later in life. But just how big of an impact can childhood reading have on adult reading habits? And how many parents are working on developing that early love of reading with their kids?
In Ask Your Target Market’s latest survey, 9% of adult respondents said they read books multiple times per day. 18% said they read every day. 16% read books a few times per week. 6% read about once per week. 12% read a few times per month. 28% said they rarely ever read books. And 12% never do.
Overall, 56% of respondents said they loved reading as a kid. 28% said they somewhat enjoyed reading. And just 16% said they didn’t enjoy reading as a kid. Those who enjoyed reading as a kid were 23% more likely to read books every day as an adult.
Just 14% of those adult respondents said they currently have kids under the age of 12. Of those respondents, 11% said they read to their kids multiple times per day. 32% of parents said they read to their kids daily. 25% do so a few times per week. 5% do about once per week. 11% read to their kids a few times per month. 13% of parents said they rarely ever read to their kids. And just 4% never do.
In general, 80% of respondents said they think it’s important for kids to form an early love of reading. Those who enjoyed reading as a kid were 7% more likely to consider an early love of reading to be important. And 76% of overall respondents said they think it’s important for adults to read regularly as well.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: Read Across America, Vicenza, Italy – US Army – March 2010 from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on February 28 via AYTM’s online survey panel.