Ugly sweaters have become an integral part of holiday festivities over the past several years. What was once just a festive tradition for some older relatives and thrift store regulars has now spawned a host of parties and even its own holiday. Ugly Christmas sweaters are even sold at large retailers like Target and WalMart. So how many people have taken part in the ugly sweater tradition during the holidays?
In Ask Your Target Market’s latest survey, 16% of respondents said they currently own an ugly holiday sweater. Another 23% said they have owned one in the past. And 62% of respondents said they’ve never owned an ugly holiday sweater.
Of those who have owned an ugly sweater, 49% said they just got theirs from a friend or family member. 23% have bought ugly sweaters at thrift stores. 15% have bought them at local stores. Another 15% have bought them from chain stores. 12% have bought ugly sweaters online. And 7% have made their own ugly sweaters.
Parties and Holidays
It seems that not all those who take part in the ugly sweater trend have actually done so because of ugly sweater parties or National Ugly Christmas Sweater Day. 83% of overall respondents said they’ve never attended an ugly sweater party or celebrated National Ugly Christmas Sweater Day. 4% said they go to ugly sweater parties every year. And 14% said they have gone to at least one ugly sweater party at some point.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 16 via AYTM’s online survey panel.