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The concept of food delivery has been around for years. Whether you’re ordering pizza, sandwiches, or any number of other foods, you can likely get it delivered right to your home. But more recently, pizza giant Domino’s has announced that it’s testing a system for delivering food even more quickly, like in about ten minutes. So how many already order food for delivery on a regular basis? And how many would be likely to do so more often if they could get items delivered faster?
Food Delivery
In Ask Your Target Market’s latest survey, 6% of respondents said that they usually order food for delivery multiple times per week. 13% do so about once per week. 16% order for delivery a few times per month. 12% do so about once a month. 9% only order for delivery a few times per year. 22% rarely ever order delivery. And 24% never do. The most popular food delivery options among respondents are mostly pizza places, including Pizza Hut, Papa John’s and Domino’s. But others said they order Chinese, Italian or subs for delivery.
Delivery Speeds
In general, 70% of those who order food for delivery at least on occasion said that they’ve been at least somewhat satisfied with delivery speeds. Just 9% said that they are unsatisfied with food delivery speeds. And 21% are neutral or undecided.
Faster Delivery
Looking forward, 44% of overall respondents said that they would be likely to order food for delivery more often if restaurants could guarantee faster delivery speeds, like around ten minutes from start to finish. And 27% of respondents even said that they would pay a bit more for faster delivery speeds when it comes to their food. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Delivery pizza from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 12 via AYTM’s online survey panel.
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