SURVEY QUESTION TYPES


GENERAL QUESTION TYPES



 Radio buttons - single choice

This is one of the most widely used question types. It prompts respondents to select only one of several answer options. This question type requires at least 2 answer options and can have up to 7. In some special cases we allow more than 7 answer choices but it's not recommended. One selected answer choice is required to advance to the next question. Once a selection is made, respondents have a chance to change their mind and make a different selection only before advancing forward to the next question by clicking the forward arrow.



The order in which answer choices appear for each respondent can be randomized if global randomization is turned on in the survey (this option is available by selecting the option at the bottom of the survey editor). Even when choosing global randomization, you can still anchor any answer in place by simply activating the anchor icon adjacent to it.


Entire questions and individual answer choices can have unique images associated with them. Each image can be expanded to the full width of the survey widget, or appear as a thumbnail and pop up as a reference via mouse rollover during the survey-taking experience.


Each answer choice can have an optional open-ended box attached. That will allow respondents to provide free response text answers. Example: For the answer choice "Other, please specify", the respondent types in the text box what "other" is.


Each field has a limited number of characters: 120 for questions, 90 for answers. AYTM Prime members enjoy extended character limits: 240 for questions, 120 for answers.


Each answer choice can have a specific skip logic destination. Use the rabbit icon to program this logic.



IN THE SURVEY EDITOR



IN THE SURVEY WIDGET



ON THE STATS PAGE


 Checkboxes - multiple choice

This is also one of the most widely used question types. It is used when more than one answer is logically possible and expected. Unless custom question settings are enabled, respondents can select some answer choices, all of them, or none. This question type requires at least 2 answer options and can have up to 10. In some special cases we allow more than 10 answer options, but it's not recommended. Once a selection is made, a respondent has the chance to change their mind and make different selections before advancing to the next question by clicking the forward arrow.



Special settings for this question include:

  • N/A question. When enabled, it adds a "None of the above" answer option, which is always anchored at the bottom. You can change the wording of this answer option, but we recommend keeping it close to the default text (thus the field is greyed out). For respondents this answer choice has a special behavior: when selected, it'll suppress all other answer choices that were selected for the question. If a respondent unchecks the N/A answer choice, the previous selection will be restored.
  • Min required: This setting controls the minimum number of answers required to advance to the next question. By default this setting is in the OFF position. Use this setting for questions when it's important to receive at least 2 or more answers on the question, for example: "Please select at least 3 reasons...".
  • Max required: This setting controls the maximum number of answers allowed before advancing to the next question. By default this setting is in the OFF position. You can use this setting on its own, or in combination with "Min required" to specify an acceptable range of selected answer choices. For example: "Please select up to 3 choices...".

The order in which answer choices appear for each respondent can be randomized if global randomization is turned on in the survey. Even when choosing global randomization, you can still anchor any answer in place by simply activating the anchor icon adjacent to it.


Entire questions and individual answer choices can have unique images associated with them. Each image can be expanded to the full width of the survey widget, or appear as a thumbnail and pop up as a reference via mouse rollover.


Each answer choice can have an optional open-ended box attached. That will allow respondents to provide text answers if the selected answer is "Other, please specify...".


Each field has a limited number of characters: 120 for questions, 90 for answers. AYTM Prime members enjoy extended character limits: 240 for questions, 120 for answers.


All answer choices can have the same optional skip logic destination associated with them. N/A answer choices can have a different skip logic destination. Use the rabbit icon to program this logic.



IN THE SURVEY EDITOR



IN THE SURVEY WIDGET



ON THE STATS PAGE


 Open ended - text area

The open-ended question type is one of the few ways the AYTM platform allows collection of qualitative responses. It's perfect for top of mind, unaided feedback, e.g. "Please list all brands that come to mind when you think soft drinks" or "Please share what you think about the commercial you just saw". Such answers are invaluable when the objective is to learn something beyond your expectations without biasing respondents with a predetermined set of answers.



Special settings for this question include:

  • Make optional. By default, respondents must enter something into the text field in order to advance. By checking this option you can make text entry optional and allow empty responses.
  • Min: This setting controls the minimum number of characters required that the respondent is expected to enter in order to advance further. By default this setting is in the OFF position. Use this setting for questions when it's important to receive a minimum of 1-10 characters.
  • Max: Similarly, this option allows you to set the maximum number of characters to 1-10. This is useful when you ask for a zip code, phone number with a known pattern, or similar data point that you expect to receive in a certain format.

Open-ended questions can have images associated with them. Theseimages can be expanded to the full width of the survey widget, or appear as a thumbnail and pop up as a reference on mouse rollover. Expanded illustration is perfect when you want respondents to take a look at an image and share their feedback in the field below it. Attached (pop-up thumbnail) images are useful when you add them as reminders of an image respondents saw earlier in the survey, as an enhancement or reference.


Open-ended question fields can contain 120 characters but respondents are able to leave much longer answers up to several sentences.


Open-ended questions can have skip logic destinations. Use the rabbit icon to program this logic.


Word clouds


Open-ended questions produce answers that are typically harder to quantify, unless you go through each response and group them in predetermined categories, or use a sentiment recognition software to do the job for you. We make it easy and beautiful to check the popularity of the various words in the answers.


There are two main ways to check answers.

  1. On the stats page you will find open-ended responses presented in the form of a professional word cloud toolset. It is possibly one of the most advanced word cloud tools available today. Make your reports shine, enhance infographics, and save time organizing open-ended answers as well as harmonizing spelling of common answers.
    Features include:
    • Control the number of words and size contrast
    • Set up to 5 different angles for words
    • Choose vertical or horizontal orientation
    • Choose one of our 16 beautiful fonts
    • Choose one of 18 AYTM-designed presets
    • Clean up text from common English words, numbers, etc.
    • Hide less interesting words from the cloud (blacklist)
    • Let our platform auto-x misspells
    • Apply Smart capitalization
    • Merge similar words like ("car" & "cars")
    • Allow 2-word phrases
    • Click through the words to see semantical context
    • Apply masks to custom shape your word cloud
    • Export to PNG, PDF or vector EPS files

  2. On the stats page you will also have access to the special "Comments" page with each individual response, accompanied by demographic data for each respondent for greater insight. You have the option to give a kudos to a respondent for great answers or reject a respondent from your survey based on their responses, and you may reject up to 5% of responses within 7 days after the survey completes. Please note that when you reject any open-ended answer, you are rejecting the entire set of survey answers provided by this respondent. If your survey is already fulfilled when you reject someone, AYTM will automatically put the survey back into the field to find a replacement response, and replenish rejected completes with fresh ones. By giving kudos to the most thoughtful responses, you help motivate respondents to continue leaving thoughtful answers on future surveys.


IN THE SURVEY EDITOR



IN THE SURVEY WIDGET



ON THE STATS PAGE


See an example of results on a stats page
This question type doesn't work with the AYTM Personality Radar