With the Easter holiday quickly approaching, many US consumers are likely to head to their favorite stores to make a variety of different purchases. According to Statistic Brain, Americans spend an average of $14.6 billion each year on Easter related purchases. And those purchases can range from candy and food items to clothing and home decor. So how many are likely to make Easter purchases this year? And how can retailers attract Easter buyers? We asked 1,000 respondents about their buying habits surrounding the holiday.
In Ask Your Target Market’s latest online survey, 62% of respondents said that they are at least somewhat likely to make purchases related to Easter this year. Of those respondents, 88% said that they plan on purchasing Easter candy. 51% plan on purchasing other types of food. 47% are likely to buy gifts. 41% plan on buying Easter decorations for their homes. 31% plan on buying clothing items for Easter this year. And 25% plan on buying miscellaneous party supplies.
Consumers mainly plan on making their Easter purchases at stores like Walmart, Target, Dollar Tree, CVS, Walgreens, Amazon, Costco and Kroger. Those popular stores didn’t vary much for customers who plan on purchasing different types of items, suggesting that many consumers are likely to purchase all of their Easter items together, rather that going to multiple stores to make specific types of purchases.
According to Personality Radar, those who plan on making Easter purchases are likely to be homeowners and family decision makers who enjoy entertaining and going out for fun experiences. They also tend to have other interests like gaming, exercise and entertainment.
The majority of people who plan to make purchases related to Easter this year seem to be interested in buying more than one item. For retailers, that could mean that product bundling, bulk discounts or other promotions that encourage multiple purchases at once could be a great way to increase sales around Easter. In addition, it could be beneficial for retailers to call attention to some inexpensive items in store displays to encourage last-minute additions.You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Discount Decorations by Ryan under CC BY 2.0What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 28 via AYTM’s online survey panel.