Google recently announced a new product called Chromecast that will allow users to listen to music and watch videos from sites like YouTube and Google Play on their HDTVs. The product costs $35 and connects directly to your TV. There are already some products available that can accomplish some of these things. But how many consumers might be interested in Google’s new product?
![google chromecast](https://cdn.prod.website-files.com/62c5cd2a77ff1602824bcfd0/63238c0d9a1fa982ef000b60_9395140631_f69f3a4c90.jpeg)
Google Chromecast
In Ask Your Target Market’s latest survey, just 9% of respondents said they know what Google Chromecast is. Another 20% said they have heard of it. And 71% said they’ve never heard of Google Chromecast. However, the product is still very new, and so awareness is still growing.
Consumer Interest
After learning what the product does, just 9% of respondents said they are definitely interested in purchasing Chromecast. 31% said they would probably be interested in the product. 39% said they would probably not be interested. And 21% are definitely not interested in purchasing Google Chromecast.
Current Owners
In order to take advantage of Google Chromecast, consumers need to have an HDTV and a need for such a device. 73% of consumers said they currently own an HDTV. However, 43% of respondents said that they already own a device that allows them to watch online videos or content from streaming services directly on their TV. Of those who own an HDTV, 50% said they own such a device. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: And we’re off! #chromecast from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on July 29 via AYTM’s online survey panel.