Google Chromecast Survey: Less Than Half Interested in New Product

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Posted Jul 30, 2013
Anne Pilon

Google recently announced a new product called Chromecast that will allow users to listen to music and watch videos from sites like YouTube and Google Play on their HDTVs. The product costs $35 and connects directly to your TV. There are already some products available that can accomplish some of these things. But how many consumers might be interested in Google’s new product?

google chromecast

Google Chromecast

In Ask Your Target Market’s latest survey, just 9% of respondents said they know what Google Chromecast is. Another 20% said they have heard of it. And 71% said they’ve never heard of Google Chromecast. However, the product is still very new, and so awareness is still growing.

Consumer Interest

After learning what the product does, just 9% of respondents said they are definitely interested in purchasing Chromecast. 31% said they would probably be interested in the product. 39% said they would probably not be interested. And 21% are definitely not interested in purchasing Google Chromecast.

Current Owners

In order to take advantage of Google Chromecast, consumers need to have an HDTV and a need for such a device. 73% of consumers said they currently own an HDTV. However, 43% of respondents said that they already own a device that allows them to watch online videos or content from streaming services directly on their TV. Of those who own an HDTV, 50% said they own such a device. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: And we’re off! #chromecast from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 29 via AYTM’s online survey panel.

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