U.S.-based market research solutions platform AYTM (Ask Your Target Market) has appointed Leonard “Lenny" Murphy in the newly-created position of Senior Strategic Advisor.Murphy will be working with the AYTM team to continue to develop best-in-class innovative solutions for insight generation with a focus on product development, strategic partnerships, and automation. His experience in the market research industry encompasses various leadership and consulting positions, including serving as an advisor and Editor-in-Chief for the market research organization GreenBook. This appointment is in addition to his continuing roles at GreenBook, Gen2 Advisors, and multiple advisory board engagements.According to AYTM CEO Lev Mazin, “Lenny can see what’s ahead in research technology and trends, and is a renowned innovation catalyst in our industry. We look forward to collaborating with him as we hone our vision of the ultimate customer experience in market insights, making advanced research easy."
Murphy comments: “My position at GreenBook and IIeX gives me a unique comprehensive view of the insights industry, especially as it relates to emerging technology. Because of that knowledge, I’ve long viewed AYTM as a true innovator in research technology, and the next great success story in the rapidly growing SaaS insights market. It’s a privilege to lend my experience to help them grow.”AYTM is a market intelligence solution for major brands and agencies. A team of research experts and project managers offers a full range of quantitative and qualitative services, providing as much or as little assistance as needed. AYTM’s CASRO-approved proprietary panels provide among the highest levels of quality, speed, and feasibility available in the industry, with access to over 25 million consumers in 26 countries, along with real-time pricing, guaranteed delivery time, and fast turnaround. AYTM’s most recently developed market intelligence solutions include Personality Radar for defining customer personas, advanced Max Diff, Competitive Topography for animated 3D mapping of customers’ brand perceptions, and VanKonan for automated interpretation of pricing optimization.