As we continue to grow here at AYTM, we are constantly looking for ways to reach the best respondents -- and provide you with the highest quality data -- quickly and easily. This is why we have added psychographic traits to the pre-existing ten demographic traits in the “Define Your Target Market” section. When defining your target market with psychographics, you may use a custom pre-qualification question or our library of house tags.
![](https://cdn.prod.website-files.com/62c5cd2a77ff1602824bcfd0/63238c24d35df3844607a8f2_Screen-Shot-2021-02-04-at-10.55.29-AM1.png)
Only want to survey people who own a smartphone, iPhone or an Xbox? How about people who travel internationally, love Pepsi, or own a dog? No problem! You can choose from our library of over two thousand house tags. Our psychographic targeting provides you with laser focus to truly reach your target market.
![](https://cdn.prod.website-files.com/62c5cd2a77ff1602824bcfd0/63238c24d35df3866007a8f3_Screen-Shot-2021-02-04-at-10.55.29-AM-1.png)
You can add up to three pre-screeners for each survey.Have a suggestion for a new house tag? Send us an email via [email protected]. We are constantly updating our library and would love to hear from you.