Peanut Butter and Jelly Survey: Jif, Smuckers Named Top Brands

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Posted Mar 31, 2016

This weekend, America celebrates Peanut Butter and Jelly Day, a day honoring that classic American sandwich combo. And while pb&j sandwiches have maintained their popularity over the years, there is still some variation in the way people like to enjoy their sandwiches. With different types of peanut butter, different types of jelly, and different ways to combine them, there’s a sandwich out there for pretty much everyone. So how many regularly enjoy peanut butter and jelly sandwiches? And what are their favorite combinations?

peanut butter and jelly

Peanut Butter and Jelly

In Ask Your Target Market’s latest survey, 67% of respondents said that they have a generally positive opinion of peanut butter and jelly sandwiches. In fact, 2% even said they eat them on a daily basis. 13% eat them a few times per week. 10% eat them about once a week. 20% said they enjoy pb&j sandwiches a few times per month. 10% eat them about once a month. 29% said they rarely ever eat them. And 16% never do. There are, of course, a few different ways people can mix their peanut butter and jelly. But the majority, 55%, said they like when their pb&j has equal parts peanut butter and jelly. 27% like their sandwiches with more peanut butter. 12% like more jelly. And 5% have no preference.

Favorite Peanut Butter

There are even several different choices when it comes to peanut butter. 66% said they prefer creamy peanut butter. 25% like crunchy. 15% like extra crunchy. And 4% have no preference. The most popular peanut butter brands among respondents include Jif, Skippy and Peter Pan.

Favorite Jelly

When it comes to jelly, 45% of respondents said they prefer strawberry jelly on their sandwiches. 42% like grape jelly. 19% prefer raspberry. 11% like other flavors like apple and blackberry. And 7% have no preference. Smuckers was the most popular jelly brand named by respondents. Others include Welch’s, Concord and Kroger brand. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: 40+116 PB&J from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 29 via AYTM’s online survey panel.

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