One of the biggest sectors of the growing sharing economy is the concept of ride sharing. Apps like Uber and Lyft have gained significant popularity in just a short amount of time. And they are likely to continue that growth even more. According to a report from RideshareApps.com, 2017 may just be the year that ride sharing services like Uber and Lyft overtake the taxi industry. So how many consumers have already used ride sharing services? And how many are likely to continue doing so in the future?
In Ask Your Target Market’s latest online survey, 19% of respondents said that they’ve used ride sharing services or apps many times in the past. And another 19% have done so at least once or twice. Uber was the most popular service listed, with Lyft in a close second. Respondents didn’t mention any other services with any regularity.
Of those who have used ride sharing services like Uber and Lyft, 74% said that they’ve chosen to do so out of convenience. 55% think they are easy to use. Another 55% use these services as a way to save money. And just 13% like the idea of supporting other individuals by using these services.
Looking forward, 42% of respondents said that they’re at least somewhat likely to use ride sharing services within the next five years. Of those who have already used such services, 78% said they are likely to do so again. And according to Personality Radar, those who are likely to use ride sharing services are ambitious and creative types who are interested in trying out new trends, especially in the tech sector.
Nearly half of consumers seem likely to use ride sharing services in the next five years, which is good news for the industry overall. But for specific businesses that want to stand out against the competition, it’s important to focus on the right consumers. Ride sharing customers seem less focused on price than people who are interested in other areas of the sharing economy. It’s more about convenience in this case, so marketing materials could focus more on things like short wait times. The people who are interested in ride sharing apps are also likely to be young professionals who have creative or techy interests. So advertising in publications or websites that cater to young creatives could really give those efforts a boost. You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Lyft by Spiros Vathis under CC BY-ND 2.0What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on February 21 via AYTM’s online survey panel.