Calendar Apps Survey: Google Calendar Named Most Popular

Google made some changes to its popular calendar app recently, adding some notification and alert features to keep users on top of their to-do lists. Calendar and to-do list apps have been increasing in popularity in recent years, thanks in part to plenty of new innovative features that set them apart from traditional calendars and lists. So how many use calendar apps and what are the features that are most important to them?

calendar app

Calendar Apps

In Ask Your Target Market’s latest survey, 14% of respondents said that they currently use multiple calendar or to-do list apps. 27% use one such app. And 59% don’t use any. Mobile apps seem to be the most popular for this category; 62% of those with calendar or to-do list apps said they use them on mobile. 41% use desktop calendar apps. And 36% use online versions.

Popular Offerings

Google Calendar was named as the most popular calendar app among respondents. Outlook and Apple Calendar were next on the list. And other calendar or to-do list apps mentioned by respondents include Wunderlist, Todoist, Cozi and Any.do.

Important Features

When it comes to features, the ability to easily navigate the app was named as the most important. 57% said that ease of use is the most important feature for them when considering which calendar or to-do list app they want to use. 20% appreciate a good design. 17% like having alerts or reminders. And 7% said that the ability to integrate with other apps or services is most important to them.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Photo Flip Clock from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 8 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.