Free Shipping Survey: Customers Much More Likely to Shop With Free Shipping

Online shopping has become a common practice in recent years. But some shoppers still avoid it at times due to the cost of shipping items to their homes. However, free shipping promotions have cut down on some of those concerns. There’s even a free shipping day, which happens to be today, that encourages online retailers to offer free shipping to their customers. So how many appreciate getting free shipping on their online orders? And how many are more likely to shop with retailers that offer it?

free shipping

Online Shoppers

In Ask Your Target Market’s latest survey, 20% of respondents said they shop online at least once a week. 35% do so at least once a month. 28% said they shop online a few times per year. 13% shop online just once per year or less. And 6% said they don’t ever shop online.

14% of online shoppers said they always receive free shipping with their purchases. 47% do so most of the time. 20% get it about half the time. 14% rarely ever receive free shipping with their online purchases. 2% never do. And 3% are unsure.

Free Shipping

It’s pretty common for online stores to offer free shipping with large purchases or orders that exceed a certain amount of money. And that seems to be a pretty good tactic because 46% of respondents said they would be at least somewhat likely to pay a bit more for their overall order if it comes with free shipping. 28% said they would be unlikely to do so. And 25% were neutral or undecided.

Shopping Habits

In general, 70% of respondents agreed that they have a higher opinion of brands that offer free shipping. 84% are more likely to shop with brands that offer free shipping. And 75% said they are more likely to shop if there’s a free shipping promotion, rather than other types of discounts or promotions.

Overall, Amazon was named as the top online retailer that regularly offers free shipping. eBay, Walmart, Target, Overstock, Newegg and Zappos were also mentioned as favorites.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Amazon Global Shipping from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 15 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.