Super Bowl is one of the biggest sport events in the U.S. It’s also one of the most important and expensive events for marketing companies and brands to shine and build maximum brand equity. Super Bowl XLVIII wasn’t an exception! We took a look at the result and impact created by Super Bowl advertising. Statistics and data have been gathered from extensive research leveraging AYTM’s consumer panel to interview 3,500 people who watched the 2014 Super Bowl. If you’re looking for a high ROI on a Super Bowl Commercial, statistics indicate that by far, the most effective elements in creating a memorable commercial are cute animals and children.
We also found that even with more and more companies releasing Super Bowl Commercials early, it’s working. The average respondent watched 14 Super Bowl commercials online before the Super Bowl. If you’re judging the ROI of a Super Bowl Commercial by people remembering your brand, this might not be the advertising opportunity for you. The advertisement with the highest brand recollection was the Budweiser Puppy Love commercial which came in at 54% brand recollection. This was followed by Cheerios at 39% and Doritos at 29% – these numbers drop off quickly though as only 10% of people could remember the 9th most memorable commercial (Audi’s Doberhuahua).
To find out more about the impact and results of Super Bowl advertising, check out the infographic below.
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If you want an in-depth look, you can find our detailed Super Bowl survey data here.