Super Bowl Advertising Statistics [INFOGRAPHIC]

Super Bowl is one of the biggest sport events in the U.S. It’s also one of the most important and expensive events for marketing companies and brands to shine and build maximum brand equity. Super Bowl XLVIII wasn’t an exception! We took a look at the result and impact created by Super Bowl advertising. Statistics and data have been gathered from extensive research leveraging AYTM’s consumer panel to interview 3,500 people who watched the 2014 Super Bowl. If you’re looking for a high ROI on a Super Bowl Commercial, statistics indicate that by far, the most effective elements in creating a memorable commercial are cute animals and children.

We also found that even with more and more companies releasing Super Bowl Commercials early, it’s working. The average respondent watched 14 Super Bowl commercials online before the Super Bowl. If you’re judging the ROI of a Super Bowl Commercial by people remembering your brand, this might not be the advertising opportunity for you. The advertisement with the highest brand recollection was the Budweiser Puppy Love commercial which came in at 54% brand recollection. This was followed by Cheerios at 39% and Doritos at 29% – these numbers drop off quickly though as only 10% of people could remember the 9th most memorable commercial (Audi’s Doberhuahua).

To find out more about the impact and results of Super Bowl advertising, check out the infographic below.

Success formula for Superbowl ADs [Infographic]

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If you want an in-depth look, you can find our detailed Super Bowl survey data here.

Lev is the CEO and Co-founder of - Ask Your Target Market, the leading innovator in DIY online market research. Having a graphic design background, Lev is an expert in UI/UX with over 15 years of experience. Prior to AYTM, Lev worked with such clients as Oracle, Tiffany & Co, Maserati, Harry Winston, Whole Foods Market, and Jamba Juice helping them build their brands and multimedia/web applications.

2 Responses to Super Bowl Advertising Statistics [INFOGRAPHIC]

  1. K.M. Alter says:

    I am a student at the United States Naval Academy located in Annapolis Maryland. I am working on my Capstone project as an Economics Major. I have been very interested in trying to measure the effectiveness of advertising within the Super Bowl. Upon searching for information I came across your study and really enjoyed it! I hope to measure a similar concept but also using how social media plays a role in the effectiveness as well. For my Capstone we need to conduct a basic regression analysis. I was wondering if there is any possibility of being able to access your data or if you could point me in a direction where I could find suitable data for my research? Thank you very much.

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